Kellogg's家乐氏品牌怎么样 申请店铺

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家乐氏公司成立于1906年，总部设在美国密歇根州的BattleCreek。1999年4月，古铁雷斯临危受命，出任首席执行官。他上任后对公司业务进行全面调整，增加新产品研发的投资和人员，使公司不断推出以健康食品为主流的新产品。古铁雷斯2004年凭其出色的商业管理能力出任美国商务部部长。

Kellogg‘s（家乐氏）公司为全球知名谷物早餐和零食制造商。其产品包括谷物早餐，饼干，烘烤点心，冷冻烘饼，馅饼壳，及冰淇筒。公司的品牌包括Kellogg's，Keebler，Pop-Tarts，Eggo，Cheez-It，Nutri-Grain，RiceKrispies，SpecialK,Murray，Austin，MorningstarFarms，FamousAmos，Carr's，Plantation，ReadyCrust等。截止到2013年，Kellogg已有107年历史，在全球超过180个国家和地区销售。

发展历程

1898年—在一次尝试制作格兰诺拉麦片（一种由燕麦卷、坚果、干果等配成的谷物早餐）失败后，公司的创建者W.K.Kellogg先生（简称W.K.Kellogg）和哥哥JohnHarveyKellogg博士很幸运地偶然将麦浆做成薄片，从而永久改变了早餐的做法。W.K不断试验，直到他将玉米做成薄片，从而创造出Kellogg（家乐氏）CornFlakes（玉米片）的美味配方。

1906年—W.K.Kellogg创立了“the“BattleCreekToastedCornFlakeCompany”公司，并且谨慎地雇佣了他的第一批44名员工。他们一起创立了最初的第一批Kellogg’s®CornFlakes®（家乐氏®玉米片），使W.K制作美味、有益健康的早餐食物的愿景得以实现。

1915年—Kellogg（家乐氏）推出BranFlakes（麦麸薄片），第一种高膳食纤维谷物食品，一年后又迅速推出了Kellogg’s®All-Bran?（家乐氏®全麦维）

1922年—Kellogg（家乐氏）登陆英国，其产品在自上而下的英国大陆的杂货店中均有销售。

1923年—Kellogg（家乐氏）公司做了另一个大胆的举动，成为食品行业中首家雇佣营养师的公司。MaryBarber开创了Kellogg’sHomeEconomicsDepartment（家乐氏家庭经济部门），并开始定义不同食物在正确的饮食中所起的作用。

1940年—在第二次世界大战期间，人们只能在北部和中部地区购买到Kellogg（家乐氏）的产品。Kellogg（家乐氏）创造了WheatFlakes（小麦片）和WheatKrispies（小麦脆米），为战时的英国提供食物。由于进口限制，这两个品牌均用家庭中生长的小麦制成，现在已不复存在。

1950年代—Kellogg（家乐氏）推出SpecialK®和Kellogg’sFrosties®（家乐氏香甜玉米片）。

1969年—Kellogg（家乐氏）公司有幸在开拓性的阿波罗11号登月行动期间，为NeilArmstrong、BuzzAldrin和MichaelCollins三位传奇宇航员提供早餐。

1980年代–Kellogg（家乐氏）推出了一系列新的产品来迎合英国的消费者，其中包括CrunchyNutCornFlakes（香脆果仁玉米片）

1997年—我们开办了W.K.Kellogg食品和营养研究院，在这里食品学家、营养学家和工程师，将健康的谷物和一些其他原料变为好吃又有益家人健康的食物。

2000年—Kellogg（家乐氏）在英国学校中建立了早餐俱乐部，帮助为每个孩子提供一个完美的早餐。我们10年前就开始与业余游泳协会(AmateurSwimmingAssociation)合作，鼓励更多的孩子去游泳。

2010年—为了帮助人们减少饮食中盐的摄入量，我们将CornFlakes（玉米片）和RiceKrispies（卜卜米）等产品中的盐分减少了30%，而这些都是广大家庭尤为喜爱的食物。Kellogg（家乐氏）公司的谷物食品的含盐量已经比10年前减少了50%。

2013年1月1日，家乐氏携手新加坡粮油巨匠益海嘉里，在中国成立了益海嘉里家乐氏食品（上海）有限公司，为中国的消费者带来西方的现代粗粮谷物早餐。

今天—我们骄傲地坚持W.K.Kellogg灌输了100多年的价值观，而现在，我们正在世界180个国家坚持这一理念。我们为您和您的家庭提供更好的早餐以开始更好的一天，而且我们做玉米薄片的方式与1898年时W.K.Kellogg的做法一样。因为只有那样的做法味道才更好。

Kellogg Company was founded in 1906, with its headquarters in battlecreek, Michigan. In April 1999, Gutierrez was appointed chief executive officer. After taking office, he adjusted the company's business in an all-round way, increased investment and personnel in new product research and development, and made the company continuously launch new products with healthy food as the mainstream. Gutierrez became Secretary of Commerce of the United States in 2004 with his excellent business management ability. Kellogg's (Kellogg's) is a world-renowned cereal breakfast and snack manufacturer. Its products include breakfast cereals, biscuits, baked snacks, frozen pancakes, pie shells, and ice cream cones. The company's brands include Kellogg's, keebler, pop tarts, eggo, cheez it, Nutri grain, rice Krispies, special K, Murray, Austin, Morningstar farms, famousamos, Carr's, planning, readycrus, etc. As of 2013, Kellogg has a history of 107 years and has been sold in more than 180 countries and regions around the world. In 1898, after an attempt to make granola cereal (a cereal breakfast made of oatmeal rolls, nuts, dried fruits, etc.) failed, the founder of the company, Mr. W.K. Kellogg (abbreviated to W.K. Kellogg), and his brother, Dr. John Harvey Kellogg, were very lucky to accidentally make wheat pulp into thin slices, thus permanently changing the way of breakfast. W. K experimented until he sliced corn to create a delicious recipe for Kellogg corn flakes. 1906 - W.K. Kellogg founded the "battlecreek toasted corn flakecompany" and cautiously hired his first 44 employees. Together, they created the first Kellogg's ® corn flakes ®, enabling W.K.'s vision of making delicious, healthy breakfast food. In 1915, Kellogg (Kellogg) launched branflakes, the first high dietary fiber cereal food, and a year later, Kellogg's ® all bran? (Kellogg's ® whole Maiev) was launched rapidly. In 1922, Kellogg's products were sold in the top-down grocery stores in the UK mainland. 1923 - Kellogg made another bold move to become the first company in the food industry to hire a nutritionist. Mary barber started Kellogg's home economics department and began to define the role of different foods in the right diet. 1940 - during World War II, Kellogg products were only available in the north and central regions. Kellogg created wheat flakes and wheat crispies to feed Britain during the war. Due to import restrictions, both brands are made of wheat grown in the family and are no longer available. 1950s - Kellogg launched specialk ® and Kellogg's Frosties ®. 1969 - Kellogg was honored to provide breakfast for Neil Armstrong, Buzz Aldrin and Michael Collins during the pioneering Apollo 11 moon landing. 1980s – Kellogg launched a series of new products to cater to British consumers, including crunchy nut corn flakes (1997) - we opened the W.K. Kellogg Institute of food and nutrition, where food scientists, nutritionists and engineers turn healthy grains and other raw materials into delicious and healthy food for families 。 2000 - Kellogg set up a breakfast club in British schools to help provide a perfect breakfast for every child. We started working with the Amateur Swimming Association 10 years ago to encourage more children to swim. 2010 - to help people reduce salt in their diets, we reduced salt in products like corn flakes and rice Krispies by 30 percent, which are the favorite foods for families. Kellogg's cereals are 50% less salty than they were 10 years ago. On January 1, 2013, Kellogg, together with YIHAI KERRY, a grain and oil giant in Singapore, established YIHAI KERRY Kellogg food (Shanghai) Co., Ltd. in China to bring western modern coarse grain breakfast to Chinese consumers. Today - we proudly adhere to the values W.K. Kellogg has instilled for more than 100 years, and now we are adhering to this concept in 180 countries around the world. We offer you and your family a better breakfast to start a better day, and we make cornflakes in the same way as W.K. Kellogg did in 1898. Because that's the only way to taste better.

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