Playboy品牌怎么样 申请店铺
创于1953年美国,纽交所上市公司,风靡全球的杂志品牌,花花公子和它的兔女郎商标已成为美国文化的象征,致力于出版多种刊物/媒体等业务的企业
花花公子创始于1953年,是美国纽约股票交易所上市的媒体集团企业,出版多种刊物,亦有电视、电影等业务。其中花花公子杂志除了在美国出版外,更在多个国家出版当地版本。尽管竞争激烈,但近年来它的平均发行量都可以维持在320万份左右,每月大约有1000万美国成年人购买。25年前,《花花公子/Playboy》开始开发海外市场,现在全球有19个版本,由不同国家的500万读者(主要为男性)分享。花花公子和它的兔女郎商标,已经成为美国文化的象征之一。
1953年创立于美国伊利诺斯州的品牌“花花公子”强调将现代时尚与传统经典相结合,洋溢着浓浓的绅士休闲味道,令人赏心悦目,风靡全球。
“花花公子”服饰系列品牌由美国花花公子企业国际有限公司(Playboy Enterprises International, Inc.)创始人休·赫夫纳一手主导推出。
美国“花花公子”品牌从1953年诞生之初的品牌,逐渐走向了亲民化路线,每个人心中都有一个“花花公子”,它成为了全球受欢迎的品牌之一。1973年,“花花公子”品牌经过高速发展之后,定位不清晰的问题逐渐凸现出来,客户不断流失。为了满足消费者的需求,创始人休·赫夫纳又在“花花公子”品牌的基础上孕育出了尊贵系列——“VIP花花公子”和“花花公子GOLF”系列,以时尚的款式、精选的面料和做工享誉欧美市场。正是这份创意精神加上对享受品质生活的独到理解,成就“美国花花公子”辉煌的今天和充满想象的明天。
Founded in 1953 in the United States, the company listed on the New York Stock Exchange is a popular magazine brand in the world. Playboy and its Bunny brand have become the symbol of American culture. Playboy, a company dedicated to publishing various publications / media, was founded in 1953. It is a media group enterprise listed on the New York Stock Exchange in the United States. It publishes various publications, as well as TV, film and other businesses. Playboy magazine is not only published in the United States, but also published in many countries. Despite fierce competition, its average circulation has been around 3.2 million in recent years, with about 10 million American adults buying each month. Playboy / Playboy began to develop overseas markets 25 years ago. Now there are 19 versions around the world, which are shared by 5 million readers (mainly men) from different countries. Playboy and its rabbit girl logo have become one of the symbols of American culture. Playboy, a brand founded in 1953 in Illinois, United States, emphasizes the combination of modern fashion and traditional classics. It is full of strong taste of gentleman's leisure, which is pleasing to the eyes and popular all over the world. "Playboy" clothing series brand is led and launched by Hugh Hefner, founder of Playboy enterprises international, Inc. From the beginning of 1953, Playboy brand in the United States gradually moved to the road of people-friendly. Everyone has a playboy in their heart, which has become one of the most popular brands in the world. In 1973, after the high-speed development of "playboy" brand, the problem of unclear positioning gradually emerged, and customers continued to drain. In order to meet the needs of consumers, Hugh Hefner, the founder of "playboy" brand, has bred a noble series - "VIP playboy" and "playboy Golf" series, which are famous in European and American markets for fashionable styles, selected fabrics and workmanship. It is this creative spirit and unique understanding of enjoying quality life that make the brilliant today and imaginative tomorrow of "American Playboy".