Bertelsmann贝塔斯曼品牌怎么样 申请店铺

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Bertelsmann贝塔斯曼是哪个国家的品牌?「Bertelsmann贝塔斯曼」是贝塔斯曼管理(上海)有限公司旗下著名品牌。该品牌发源于德国,由创始人龙宇在2004-10-19期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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Bertelsmann贝塔斯曼怎么样

成立于1835年,国际传媒巨擘,隶属于德国贝塔斯曼集团旗下,全球前沿的国际传媒、服务和教育集团,其印刷出版/音乐版权/投资管理同样颇具实力


贝塔斯曼集团成立于1835年,是全球前沿的传媒巨擘,业务遍及50多个国家。整个联营集团包括八大业务单元——广播电视子集团RTL集团(RTL Group)、图书出版子集团企鹅兰登 (Penguin Random House)、杂志出版公司古纳雅尔(Gruner+Jahr)、音乐版权管理公司BMG、服务供应商欧唯特(Arvato)、贝塔斯曼印刷集团(Bertelsmann Printing Group)、贝塔斯曼教育集团(Bertelsmann Education Group)以及贝塔斯曼投资集团(Bertelsmann Investment Group)。根据2017年财报,集团拥有超过11.9万名员工,共创造了172亿欧元的营业额。贝塔斯曼是创造力与创业家精神的代名词,为全球客户带来出色的媒体服务与创新解决方案。

贝塔斯曼在中国

2006年10月,作为集团在中国的联络中心,贝塔斯曼中国总部在北京成立,开展各项业务,旗下包括贝塔斯曼亚洲投资基金(BAI)、RTL、企鹅兰登、BMG、欧唯特和贝塔斯曼教育集团。

RTL Group

RTL Group是欧洲居领导地位的娱乐公司,持有全球60个电视频道和31个广播电台以及多个制作公司的股份,是欧洲较大的广播电视公司。FremantleMedia 是 RTL 旗下的全球较大内容制作发行公司,在31个国家拥有分公司,并在150个国家和地区拥有节目制作权。

企鹅兰登

企鹅兰登是世界较早真正全球化的大众图书出版社,组建于2013年7月1日。企鹅兰登在全球各地的员工总数超过12000人,旗下包括250家在编辑和创意上保持独立的子品牌和出版社,每年出版新书15000多种。企鹅兰登出版了70多位诺贝尔奖得主的作品,以及数百位世界型书作家的作品。企鹅兰登在中国设立了其代表处。

BMG

BMG专注于音乐版权管理,是全球较大的音乐版权公司之一。作为一家创新型音乐公司,BMG将传统产业模式下独立运作的唱片公司业务和词曲版权业务合二为一,并始终以艺术家和词曲作者的需求作为商业核心。公正、透明、服务、全球化,是BMG生而坚守的价值观。

2008年成立至今,BMG已成为全世界发展快、规模大的音乐公司之一。短短几年之内,BMG已在德国、美国、英国、法国、加拿大、意大利、斯堪的纳维亚地区、西班牙、比荷卢、中国、澳大利亚、巴西等全球12个国家设立办事处。

欧唯特

欧唯特是国际化的外包服务供应商,业务遍布全球,为客户设计各种精妙的业务流程,帮助客户应对各种挑战。欧唯特在超过40多个国家拥有70000多名员工,每天努力为遍布全球各地各行各业的企业客户的成功增添动力。为此,欧唯特员工设计并实施针对综合服务链中各种业务流程的个性化解决方案,涉及与服务相关的所有环节,包括印刷品和数字存储媒体的制作与发行、数据管理、客户关怀服务、客户关系管理服务、供应链管理、数字化内容发行、金融服务以及个性专业的信息技术服务。

贝塔斯曼教育集团

作为全球前沿的国际传媒、服务和教育集团,贝塔斯曼集团于2015年宣布成立新的独立教育集团。在新成立的教育集团中,贝塔斯曼将集合多项业务,包括:Arist高校网络教育系统、美国阿兰特大学、在线学习供应商Relias Learning、教育服务供应商Synergis Education、在线教育供应商Udacity的股份,以及贝塔斯曼在两家大学投资基金及其投资项目中的股份。贝塔斯曼集团执行董事会主席兼首席执行官瀚韬先生(Thomas Rabe)表示:“教育领域是贝塔斯曼的重要增长平台。我们的中期目标是将教育业务扩展成为我们除了传媒和服务之外的第三大业务支柱,其中建立贝塔斯曼教育集团是十分关键的一步。如今,在教育领域对我们具有重大战略意义的每一部分,贝塔斯曼都已经拥有了相关业务。我们将进一步采取措施,继续推进我们在过去几个月中所取得的多项进展。从中期目标来看,我们希望依靠贝塔斯曼教育集团的业务实现约10亿欧元的收入,并为更多人提供教育机会。” 2016年,贝塔斯曼教育集团进驻中国,开展Relias Learning在线学习以及优达学城(Udacity)在线教育业务。

贝塔斯曼投资基金

贝塔斯曼投资基金将贝塔斯曼在全球初创公司的股份整合在一起。 其业务集中在巴西、中国、印度以及美国和欧洲的战略增长区域。 贝塔斯曼亚洲投资基金(BAI),贝塔斯曼印度投资基金(BII),贝塔斯曼巴西投资基金(BBI)和贝塔斯曼数字媒体投资基金(BDMI)均为通过国际投资平台进行的投资。 通过设立以上基金,贝塔斯曼涉足超过100家创新公司。


Founded in 1835, it is an international media giant, under the German Bertelsmann group, a global cutting-edge international media, service and education group. Its printing and publishing / music copyright / investment management is also very powerful. Bertelsmann group was founded in 1835, and it is a global cutting-edge media giant with businesses in more than 50 countries. The whole affiliated group includes eight business units: RTL group, a broadcasting and television subsidiary, Penguin randomhouse, a book publishing subsidiary, Gruner + Jahr, a magazine publishing company, BMG, a music copyright management company, Arvato, a service provider, Bertelsmann printing group, Bertelsmann education group Education Group) and Bertelsmann investment group. According to the 2017 financial report, the group has more than 119000 employees, with a total turnover of 17.2 billion euros. Bertelsmann is a synonym for creativity and entrepreneurship, bringing excellent media services and innovative solutions to global customers. As the group's contact center in China, Bertelsmann China headquarters was established in Beijing in October 2006 to carry out various businesses, including Bertelsmann Asia Investment Fund (BAI), RTL, Penguin Landon, BMG, ovit and Bertelsmann education group. Rtlgrouprtlgroup is the leading entertainment company in Europe, holding shares in 60 TV channels, 31 radio stations and multiple production companies in the world, and is the largest radio and television company in Europe. Fremantle media is a large global content production and distribution company under RTL, with branches in 31 countries and program production rights in 150 countries and regions. Penguin Langdon Penguin Langdon is the world's first truly global public book publishing house, founded on July 1, 2013. Penguin Landon employs more than 12000 people around the world, including 250 sub brands and publishing houses that are independent in editing and creativity, and publishes more than 15000 new books every year. Penguin Langdon has published the works of more than 70 Nobel Prize winners and hundreds of world-class book writers. Penguin Landon has set up its representative office in China. Bmgbmg focuses on music copyright management and is one of the largest music copyright companies in the world. As an innovative music company, BMG combines the independent record company business and song copyright business under the traditional industrial model, and always takes the needs of artists and song writers as the commercial core. Fairness, transparency, service and globalization are BMG's values. Since its establishment in 2008, BMG has become one of the fast-growing and large-scale music companies in the world. Within a few years, BMG has set up offices in 12 countries around the world, including Germany, the United States, the United Kingdom, France, Canada, Italy, Scandinavia, Spain, Benelux, China, Australia, Brazil, etc. Oviet oviet is an international outsourcing service provider with business all over the world. It designs all kinds of exquisite business processes for customers to help customers cope with various challenges. With more than 70000 employees in more than 40 countries, ovitas strives every day to add momentum to the success of corporate customers from all walks of life around the world. To this end, our employees design and implement personalized solutions for various business processes in the integrated service chain, involving all aspects related to services, including the production and distribution of print and digital storage media, data management, customer care services, customer relationship management services, supply chain management, digital content distribution, financial services and personalized professional information Technical services. Bertelsmann education group, as a global leading international media, service and education group, announced the establishment of a new independent education group in 2015. In the newly established education group, Bertelsmann will gather a number of businesses, including: arist University online education system, American alant University, online learning provider reliaslearning, education service provider Synergis education, shares of online education provider udacity, and Bertelsmann's shares in two university investment funds and their investment projects. "Education is an important growth platform for Bertelsmann," said Thomas Rabe, chairman and CEO of the Bertelsmann group. Our medium-term goal is to expand our education business into our third largest business pillar besides media and services, and the establishment of Bertelsmann education group is a key step. Today, Bertelsmann already has a business in every part of education that is of strategic importance to us. We will take further steps to continue to advance many of the progress we have made in the past few months. In terms of the medium-term goal, we hope to rely on Bertelsmann Education Group's business to achieve a revenue of about 1 billion euros and provide more people with educational opportunities. " In 2016, Bertelsmann Education Group entered China to carry out reliaslearning online learning and udacity online education business. Bertelsmann investment fund Bertelsmann investment fund integrates Bertelsmann's shares in global start-ups. Its business is concentrated in Brazil, China, India and strategic growth regions in the US and Europe. Bertelsmann Asia Investment Fund (BAI), Bertelsmann India Investment Fund (BII), Bertelsmann Brazil Investment Fund (BBI) and Bertelsmann Digital Media Investment Fund (bdmi) are all investments through international investment platforms. Through the establishment of the above funds, Bertelsmann has been involved in more than 100 innovative companies.

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