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广东东宝集团有限公司位于潮州市枫溪，其前身是创建于1992年潮州市东宝工艺陶瓷有限公司。是一家以生产销售陶瓷制品为基础产业的民营集团企业，随着企业规模的不断发展和壮大，经营业务多元化。1997年，经有关部门批准，注册成立了广东东宝集团有限公司，注册资本5280万元。公司拥有自主进出口权。目前经营业务有展览、投资管理、科研、教育、房产等多项产业。

公司自创建以来，坚持“信誉至上、客户至上”的经营宗旨。科学管理，外引内联。在陶瓷基础产业方方面，不断创新优质产品，开拓国际市场。公司认准国际适销的环保型日用陶瓷制品，专注于中、低温色釉炻瓷和轻质瓷系列产品的研制、开发和创新。不断调整产品结构，提高产品创新能力，实现产品更新换代灵活性，以适应市场消费需求的变化。目前产品品种、款式达近千个，具有适应现代消费时尚，易降解、环保等新、优、廉价特点。迎合了不同区域，不同层次客商的消费需求，产品在国内外备受欢迎。公司注册商标“东宝牌”日用瓷。

随着集团产业规模化、高新化的健康发展，企业着力于展览、投资管理、科研、教育、房产等多元化投资经营。2000年，公司投巨资在广州市人民北路兴建了“广东东宝展览中心” 大厦，并入编为“广交会”第20号展馆；提高了企业知名度；2005年，公司与泰国正大集团联手在潮州创办 “卜蜂莲花”综合性大型购物广场，为潮州人民的生活、文化、娱乐、休闲提供了优美的环境；同年，公司与中山大学合作，按新机制新模式申办，经教育部批准设立了一所涵盖文、理、医、工、经、管、法、艺等学科的综合性全日制普通高等院校--中山大学新华学院。目前，学院有设置有39个专业，在校学生2万多人。学校秉承母体学校中山大学的优良办学传统和理念，以教育教学为中心，以培养应用型本科人才为主，以服务地方经济社会发展为己任，以强化学科建设为基础，以提升教学质量为根本，以加强师资队伍建设为关键，培养具有良好思想品格、良好人文修养、扎实理论基础、较强操作能力、具有创新意识的“德才兼备，知行合一”的高素质应用型人才。

多元化的投资，摆脱了单一的产业经营结构。拓展了企业健康发展前景。经济效益和社会效益显著。企业的知名度、美誉度日益提高，为繁荣地方经济起到了积极的促进作用，为社会的发展做出应有的贡献。

Guangdong Dongbao Group Co., Ltd. is located in Fengxi, Chaozhou City. Its predecessor was founded in 1992 in Chaozhou Dongbao Craft Ceramics Co., Ltd. Is a production and sales of ceramic products based on the private group enterprises, with the continuous development and growth of enterprise scale, business diversification. In 1997, Guangdong Dongbao Group Co., Ltd. was established with the approval of relevant departments, with a registered capital of 52.8 million yuan. The company has independent import and export rights. At present, our business includes exhibition, investment management, scientific research, education, real estate and many other industries. Since its establishment, the company adheres to the business tenet of "credit first, customer first". Scientific management, external introduction and internal connection. In the aspect of basic ceramic industry, we should constantly innovate high-quality products and open up international market. The company recognizes the international marketable environment-friendly daily-use ceramic products, and focuses on the research, development and innovation of stoneware and light porcelain series products with medium and low temperature color glaze. Constantly adjust the product structure, improve the product innovation ability, and realize the flexibility of product upgrading to adapt to the changes of market consumption demand. At present, there are nearly one thousand varieties and styles of products, which are suitable for modern consumption fashion, easy to degrade, environmental protection and other new, excellent and cheap features. It caters to the consumption needs of different regions and different levels of merchants, and its products are very popular at home and abroad. Company registered trademark "Dongbao brand" household porcelain. With the healthy development of the group's industrial scale and high-tech, the company focuses on diversified investment and operation of exhibitions, investment management, scientific research, education, real estate, etc. In 2000, the company invested heavily in the construction of "Guangdong Dongbao Exhibition Center" building in Renmin North Road, Guangzhou City, which was incorporated into No. 20 exhibition hall of "Canton Fair"; the company improved its corporate reputation; in 2005, the company and Thailand Zhengda Group jointly established "Bufeng Lotus" comprehensive large-scale shopping plaza in Chaozhou, providing a beautiful environment for the life, culture, entertainment and leisure of Chaozhou people In the same year, the company cooperated with Sun Yat sen University to apply for the new mechanism and new model, and approved by the Ministry of education to establish a comprehensive full-time college of higher learning, Xinhua College of Sun Yat sen University, which covers subjects such as literature, science, medicine, engineering, economics, management, law and art. At present, the college has 39 majors and more than 20000 students. The school adheres to the fine tradition and philosophy of Zhongshan University, takes education and teaching as the center, focuses on the cultivation of applied undergraduate talents, takes serving the local economic and social development as its own duty, takes strengthening the discipline construction as the foundation, takes improving the teaching quality as the foundation, takes strengthening the construction of teaching staff as the key, and cultivates good ideological character, good humanistic cultivation and solid theory On the basis of strong operational ability, innovative awareness of "both moral and talent, knowledge and practice" of high-quality applied talents. Diversified investment has got rid of a single industrial management structure. It has expanded the prospect of healthy development of enterprises. The economic and social benefits are remarkable. The increasing popularity and reputation of enterprises have played a positive role in promoting the prosperity of local economy and contributing to the development of society.

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