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渔，原创设计女装品牌，在自然生活中导入时尚休闲，在享受轻松自在的同时，注重生活品质的提升，为崇尚自然生活的知识女性找到符合自身特点与向往的时装。渔牌服饰关注细节、关注基本要素以及创意源头，体现浓郁的东方色彩与时尚的西方元素之间的交集荟萃，透过时尚与经典结合的图案文化来诠释服饰内涵，打造具收藏价值、无法复制的东方华服艺术品。
“渔”于1997年3月随着衣典公司的成立而诞生。从诞生到现在“渔”始终洋溢着以人为本，顺其自然的精神风范，为崇尚自然生活的知识女性找到符合自身特点与向往的时装。“渔”力求把每一个女性的本真美丽，用属于这个时代的表达方法演绎出来，为穿着者体现品位和价值，让穿着者真正成为自己内心的主人。
“渔”关注细节、关注基本要素以及创意的源头，体现浓郁的东方色彩与时尚的西方元素之间的交集荟萃，透过时尚与经典结合的图案文化来诠释服饰内涵，打造具收藏价值的东方华服艺术。“渔”没有刻意去追溯过去或是预测未来，但是古典与时尚的碰撞、传统与现代的冲突、复古与科技的结合让“渔”变得新颖，而且与众不同。
“渔”应蕴于这个年代，力求把每一个中国女性的本真美丽，用属于这个时代的表达方法演绎出来，为穿着者体现品位与价值，让穿着者真正成为自己内心的主人。
Yu, the original design of women's clothing brand, in the natural life of the introduction of fashion and leisure, while enjoying ease, pay attention to the improvement of the quality of life, to advocate the knowledge of women's natural life to find their own characteristics and aspirations of fashion. Yupai clothing focuses on details, basic elements and creative sources, embodies the intersection of rich oriental color and fashionable Western elements, interprets the connotation of clothing through the pattern culture of combination of fashion and classics, and creates Oriental Chinese clothing works of art with collection value and cannot be copied. "Yu" was born in March 1997 with the establishment of Yidian company. From its birth to the present, "fishing" has always been permeated with the spirit of people-oriented and natural style, to find the fashion that conforms to their own characteristics and aspirations for the intellectual women who advocate natural life. "Yu" strives to deduce the true beauty of every female with the expression methods belonging to this era, so as to embody the taste and value for the wearer and make the wearer truly become the master of her own heart. "Fishing" focuses on details, basic elements and the source of creativity, embodies the intersection of rich oriental color and fashionable Western elements, interprets the connotation of clothing through the pattern culture of combination of fashion and classics, and creates Oriental Chinese clothing art with collection value. "Fishing" does not deliberately go back to the past or predict the future, but the collision between classical and fashion, the conflict between traditional and modern, the combination of retro and technology make "fishing" novel and different. "Fishing" should be contained in this era, and strive to make every Chinese woman's true beauty be deduced with the expression methods belonging to this era, so as to embody the taste and value for the wearer, and make the wearer really become the master of his own heart.
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