德玛纳DEMAIN品牌怎么样 申请店铺
宁波博洋家纺有限公司,成立于1995年,是宁波博洋纺织有限公司的下属全资子公司之一。博洋家纺在国内较早专注于家用纺织品的生产与销售,提出“家纺”概念。
秉承提高生活质量,提升生活品位的企业使命,博洋家纺公司在经营架构、人员组织、产品结构等方面进行了大手笔的投入和大力度的调整。一方面,集中优势资源扩大国内家纺市场,引进各类设计、营销专业技术人才以提高产品及品牌市场竞争力;另一方面,成功实施加盟商策略,迅速拓展博洋家纺产品在国内市场的覆盖面。经过管理结构的一系列不断优化,博洋家纺在品牌形象策划、营销网络建设和大型促销活动等方面,取得了长足进展。
博洋家纺充分发挥自身的资源和人才优势,凭借科学有效的管理手段,抱着与客户双赢的合作理念,实现了年度销售额和市场占有率等指标全线飙红、顾客满意率和品牌价值稳步提升。2009年,博洋家纺实现销售收入6亿元。博洋正以朝气蓬勃的气势大踏步地前进,在家纺这条广阔的道路上,将不断谱写一个又一个辉煌篇章。
Ningbo Boyang Home Textile Co., Ltd., founded in 1995, is one of the wholly-owned subsidiaries of Ningbo Boyang Textile Co., Ltd. Boyang home textile has focused on the production and sales of home textiles earlier in China, and put forward the concept of "home textile". Adhering to the enterprise mission of improving the quality of life and improving the quality of life, Boyang home textile company has made great investment and great efforts to adjust its business structure, personnel organization, product structure, etc. On the one hand, we should focus on the advantageous resources to expand the domestic home textile market, introduce all kinds of design and marketing professionals to improve the competitiveness of the product and brand market; on the other hand, we should successfully implement the franchisee strategy to rapidly expand the coverage of foreign home textile products in the domestic market. After a series of continuous optimization of management structure, Boyang home textile has made great progress in brand image planning, marketing network construction and large-scale promotion activities. With the help of scientific and effective management methods and the concept of win-win cooperation with customers, Boyang home textile has achieved the rapid growth of annual sales and market share, customer satisfaction and brand value. In 2009, Boyang home textile realized sales revenue of 600 million yuan. Boyang is making great strides forward with vigorous momentum. On the broad road of home textile, it will continue to write another brilliant chapter.
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