马泳斋品牌怎么样 申请店铺

我要投票 马泳斋在肉干肉脯行业中的票数:309 更新时间:2025-06-29
马泳斋是哪个国家的品牌?「马泳斋」是 常熟市江南畜禽食品有限公司 旗下著名品牌。该品牌发源于江苏省苏州市,由创始人王林保在1980-04-23期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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马泳斋怎么样

常熟市江南畜禽食品有限公司成立于1980年4月,是以种禽培育、苗禽哺化、卤菜熟食产销为经营业务的农牧企业。现有职工220多人,技术人员30名,公司占地60亩,拥有生产和经营用房10000多平方,固定资产近3000万元。2000年,在企业体制改革的大浪潮中,总公司以“与时俱进、开拓创新、发扬特色、提升品牌”的经营思路和发展战略,通过“深化改革,优化结构,提升品牌档次”等一系列措施,实现了体制改革和品牌提升的新飞跃,二00八年公司销售额达6900万元,利税598万元,其中马詠斋熏腊总号销售额3750万元,实现利税385.85万元,职工收入明显增长,企业凝聚力得到很大提高。

在市场竞争激烈,企业基础相对薄弱的艰难环境中,公司积极引导员工发扬实干、敢干的工作作风,凝心聚力,开拓进取,使企业由小变大、由弱变强,规模不断扩大,现已发展成了占地2400平方米,拥有固定资产1837万元的专业熟食连锁经营企业。为了生产和经营的需要,加大了资本的投入和技术改造,投入资金100多万元,改造部分加工设备,引进了一条真空包装流水线和微波杀菌流水线;并逐步引进人才,增加产品技术含量。现马詠斋熏腊总号拥有专业技术人员12名。马詠斋一面继续恢复和发掘传统名菜,一面又不断创新产品,来满足人民群众日益增长的生活需求。为了克服常熟传统特产不稳定性、改变包装质量差的局面,马詠斋熏腊总号承担完成了市政府下达的常熟叫化鸡的开发任务,同时带动了常熟一大批土特产的质量改进。目前马詠斋产品品种已达70多种,还尝试开发出了新品—真空包装食品,为传统卤菜的发展走向市场开辟了广阔的新天地。

公司所属的百年老店马詠斋,以家禽、水产品为主要原料加工卤菜熟食品,并实行连锁经营,运用现代营销方式,严格科学管理。公司一方面恢复和发掘传统名菜,一方面使用加工技艺,提高质量和新品开发。目前连锁店遍及全市城乡,计有62家,各种卤菜品种有70多个.


Changshu Jiangnan livestock and poultry food Co., Ltd. was established in April 1980. It is an agricultural and animal husbandry enterprise with the business of breeding poultry, breeding seedlings and poultry, and production and marketing of cooked vegetables and vegetables. There are more than 220 employees and 30 technicians. The company covers an area of 60 mu, has more than 10000 square meters of production and operation rooms, and has nearly 30 million yuan of fixed assets. In 2000, in the great wave of enterprise system reform, the head office realized a new leap in system reform and brand promotion through a series of measures such as "deepening reform, optimizing structure and upgrading brand level" with the business idea and development strategy of "keeping pace with the times, developing innovation, developing characteristics and upgrading brand". In 2008, the company's sales reached 69 million yuan and profits and taxes reached 5.98 million yuan, Among them, the total sales volume of mayunzhai smoked wax was 37.5 million yuan, and the profits and taxes were 3.8585 million yuan. The income of employees increased significantly, and the cohesion of the enterprise was greatly improved. In the tough environment of fierce market competition and relatively weak enterprise foundation, the company actively guides its employees to carry forward the work style of hard work and dare to do, gather their strength and forge ahead, so that the enterprise will grow from small to large, from weak to strong, and the scale will continue to expand. Now it has developed into a professional cooked food chain enterprise covering an area of 2400 square meters with fixed assets of 18.37 million yuan. In order to meet the needs of production and operation, we increased capital investment and technological transformation, invested more than 1 million yuan, transformed some processing equipment, introduced a vacuum packaging line and microwave sterilization line, and gradually introduced talents to increase the technical content of products. At present, Ma Yongzhai has 12 professional technicians. On the one hand, Ma Yongzhai continued to recover and explore traditional dishes, on the other hand, he continued to innovate products to meet the growing needs of the people. In order to overcome the instability of Changshu traditional specialty and change the situation of poor packaging quality, Ma Yongzhai, the general manager of xunla, completed the development task of Changshu beggar chicken issued by the municipal government, and promoted the quality improvement of a large number of Changshu local specialty. At present, there are more than 70 varieties of Ma Yong Chan products, and a new product, vacuum packed food, has been developed, which has opened up a vast new field for the development of traditional stewed vegetables. Ma Yongzhai, a hundred year old store affiliated to the company, processes stewed vegetables and cooked food with poultry and aquatic products as the main raw materials, carries out chain operation, uses modern marketing methods and strict scientific management. On the one hand, the company recovers and explores traditional dishes, on the other hand, it uses processing technology to improve quality and new product development. At present, the chain stores are all over the city and countryside, with 62 stores and more than 70 kinds of pickles

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