李连贵品牌怎么样 申请店铺

四平市李连贵风味大酒楼的前身是李连贵熏肉大饼铺，1908年（清光绪三十四年）由河北滦县柳庄人李连贵在梨树县买卖街始创，当年，李连贵在宝德胡同租两间草房经营吊炉大饼，兼营熏肉。1910年春，李连贵行善得到老中医高品芝的祖传熏肉秘方，研制出风味独特、富有传奇色彩的熏肉大饼。从此正式挂牌为“李连贵熏肉大饼铺”。1941年，李连贵继子李尧来四平道东北市场租了五间瓦房开设“李连贵熏肉大饼铺”，继续经营熏肉大饼，生意兴隆，蜚声东北。1956年公私合营后，仍然沿用老字号，李尧任私方经理。1986年11月22日，位于四平市铁西区站前的李连贵熏肉大饼铺近2000平方米新楼落成，更名为李连贵风味大酒楼，主要经营李连贵熏肉大饼。

1984年、1995年，李连贵风味大酒楼在国家商标局分别注册了商品商标和服务商标。企业还自筹资金20多万元，在日本、香港等多个国家和地区，进行了国际商标注册。为“李连贵”走向世界，奠定了基础。
1996年8月，温亚龙任总经理后，在全国范围内开展了一场维权打假活动。取缔侵权店450多家，仅四平市内就打掉126家。对9家拒不接受清理的侵权店，依法提起诉讼，均已获胜。从而净化了市场环境，提高了品牌信誉，维护了企业的合法权益。
1997年，“李连贵”提出“北店南移”的战略构想。进行了企业形象策划，设计并制作了李连贵企业形象标志、徽标、店旗。
1998年8月，企业本着“以清养清、摘立结合、以立为主、保证质量、合理布局、提高效益、发扬光大”的原则，大力发展连锁经营。至今，已在全国22个省、市（区）建立连锁店178家，使用“李连贵品牌”商品商标和服务商标。其连锁速度之快，规模之大，全省唯一。2002年，李连贵全国连锁店群年营业额达2.7亿元，当年进入全国餐饮百强企业行列。企业还利用名人效应，开辟“邓小平间”、“李鹏间”，根据当年陪同邓小平和李鹏就餐的领导同志的回忆，复制了桌椅，并把当时与四平市有关领导合影照片及历史概况简介挂在餐厅，使顾客边就餐边了解李连贵品牌发展的历史。
为使李连贵品牌深入人心，引起社会的广泛关注，“李连贵”从1997年至2002年，连续6年，在儿童节、教师节、老年节期间，均请儿童、教师、七旬以上老人免费用餐。很多老人、教师欣然挥毫泼墨，吟诗作赋表达殷殷感谢之情。
1999年至2002年，李连贵熏肉大饼企业形象和产品展介活动，分别在一年一度的“吉菜大赛”和连续两届在杭州举办的中国美食节活动中开展得有声有色，红红火火。李连贵风味宴，历次参赛均能脱颖而出，一举走红，荣获多种奖项。李连贵品牌熏肉大饼的知名度骤然巨增，名扬大江南北。李连贵风味宴坚持“继承、发展、开拓、创新”的方针，利用传统制作工艺，开发了系列产品，如熏鸡胗、熏鸡脖、熏鸡手、熏鸡翅、熏兔、熏猪手、熏猪肚、熏香肠、熏干豆腐丝以及烩饼、炒饼、卷饼、汉堡包式李连贵熏肉大饼等新品种。其特点是：选料天然纯真、造型生动形象、风味清淡幽香、器皿考究别致。几年来李连贵风味大酒楼已成为吉菜开发的主力军。
1997年以来，李连贵熏肉大饼和李连贵风味大酒楼先后被国家贸易部、国内贸易局、中国烹饪协会、中国饭店协会、中国商业联合会、省工商局、省国内贸易管理办公室、省商业联合会、省烹饪协会分别评定、授予中华名小吃、中华老字号、中国名点、中华餐饮名店、全国餐饮百强企业、中国快餐连锁品牌企业、吉林省著名商标、吉菜名菜、吉菜名点、吉菜名宴、吉菜名店、吉林省非物质文化保护单位等资质和殊荣。企业在全国和省内的行业协会占据了一定的位置，先后被吸纳为中国烹饪协会会员单位、中国连锁协会会员单位、中国饭店协会常务理事单位、吉林省商会理事单位、吉林省商标协会常务理事单位、吉林省烹饪协会常务理事单位，中华老字号会员单位。总经理温亚龙先后被聘请当选为中国饭店协会常务理事、全国快餐专业委员会第一届委员会委员、中国连锁经营协会餐饮连锁委员会委员、吉林省商会理事、吉林省商标协会常务理事、四平市政协委员。极大地提高了企业的地位和品牌的知名度。
目前，李连贵人正充满信心，坚定不移，向企业集团化迈进。

The predecessor of Li Liangui style restaurant in Siping City is Li Liangui bacon pancake shop. It was founded by Li Liangui from Liuzhuang, Luan county, Hebei Province in Lishu County in 1908 (the 34th year of Guangxu in Qing Dynasty). Li Liangui rented two grass houses in Baode Hutong to manage hanging furnace pancakes and bacon. In the spring of 1910, Li Liangui got the secret recipe of traditional Chinese medicine Gao Pinzhi, and developed a unique and legendary bacon cake. From then on, it was officially listed as "Li Liangui bacon pancake shop". In 1941, Li's stepson, Li Yao, came to Siping Road Northeast market and rented five tile houses to open "Li's bacon pancake shop". He continued to operate bacon pancakes, which made him famous in Northeast China. After the public-private joint venture in 1956, the old name was still used, and Li Yao was the private manager. On November 22, 1986, a new building of nearly 2000 square meters was built in front of Tiexi District Station of Siping City. It was renamed as Li Liangui flavor restaurant, mainly engaged in Li Liangui bacon pie. In 1984 and 1995, Li Liangui Flavor Restaurant registered trade mark and service mark respectively in the State Trademark Office. The company also raised more than 200000 yuan by itself, and has carried out international trademark registration in Japan, Hong Kong and other countries and regions. It laid the foundation for Li Liangui to go to the world. In August 1996, after Wen Yalong took the post of general manager, he launched a nationwide campaign to safeguard rights and crack down on counterfeits. More than 450 infringing stores have been banned, and 126 in Siping City alone. Nine infringing stores that refused to be cleaned up have won the legal proceedings. Thus, the market environment is purified, the brand reputation is improved, and the legitimate rights and interests of enterprises are protected. In 1997, Li Liangui put forward the strategic idea of "moving the North store to the South". The corporate image planning was carried out, and the corporate image logo, logo and shop flag of Li Liangui were designed and produced. In August 1998, in line with the principle of "keeping the Qing in the Qing Dynasty, combining the separation and establishment, focusing on the establishment, ensuring quality, reasonable layout, improving efficiency and carrying forward", the enterprise vigorously developed chain operation. Up to now, 178 chain stores have been established in 22 provinces and cities (districts) in China, using the commodity and service trademarks of "Li Liangui brand". Its chain speed is fast, the scale is big, the province is only. In 2002, the annual turnover of Li Liangui's national chain stores reached 270 million yuan, which was one of the top 100 catering enterprises in China. The enterprise also uses the celebrity effect to open up "Deng Xiaoping room" and "Li Peng room". According to the memories of the leaders who accompanied Deng Xiaoping and Li Peng in the dining, they copied the tables and chairs, and hung the photos and historical profiles of the leaders in Siping at that time in the dining room, so that customers can understand the development history of Li Liangui brand while eating. In order to make the brand of Li Liangui deeply rooted in the hearts of the people and attract the wide attention of the society, "Li Liangui" has invited children, teachers and the elderly to have free meals during children's day, teachers' day and senior citizens' day for six consecutive years from 1997 to 2002. Many old people and teachers happily wrote poems to express their gratitude. From 1999 to 2002, Li Liangui's corporate image and product exhibition and introduction activities of bacon pancakes were respectively carried out in the annual "lucky food competition" and the two consecutive Chinese food festival activities held in Hangzhou. Li Liangui's flavor banquet, all previous entries can stand out, become popular at one stroke, and won a variety of awards. The popularity of Li Liangui's brand bacon pancakes has increased dramatically, and it has become famous all over the country. Following the policy of "inheritance, development, development and innovation", Li developed a series of products, such as smoked chicken gizzard, smoked chicken neck, smoked chicken hand, smoked chicken wings, smoked rabbit, smoked pig hand, smoked pork tripe, smoked sausage, smoked dried tofu shreds, as well as stewed cakes, fried cakes, rolls, hamburger style Li Liangui bacon pancakes, etc. It is characterized by natural and pure materials, vivid shape, light and fragrant flavor, and exquisite utensils. In recent years, Li Liangui style restaurant has become the main force in the development of Jicai. Since 1997, Li Liangui's bacon pancakes and Li Liangui's flavor restaurants have been appraised and awarded by the Ministry of trade, the Bureau of domestic trade, the China Cuisine Association, the China Hotel Association, the China Federation of Commerce, the provincial administration of industry and commerce, the provincial Office of domestic trade management, the Provincial Federation of Commerce and the provincial cooking association, respectively, with Chinese famous snacks, Chinese time-honored brands, Chinese famous spots and Chinese famous restaurants , national top 100 catering enterprises, Chinese fast food chain brand enterprises, Jilin famous trademark, famous vegetables, famous dishes, famous banquets, famous restaurants, intangible cultural protection units of Jilin Province, etc. Enterprises occupy a certain position in the national and provincial industry associations, and have been successively absorbed as the member units of China Cuisine Association, China Chain Association, China Hotel Association, Jilin chamber of Commerce, Jilin Trademark Association, Jilin Cuisine Association and China Time-honored Brand. Wen Yalong, general manager, has been successively employed and elected as executive director of China Hotel Association, member of the first committee of the national fast food professional committee, member of the catering chain Committee of China chain operation association, director of Jilin chamber of Commerce, executive director of Jilin Trademark Association and member of Siping Municipal Association. It has greatly improved the position of the enterprise and the popularity of the brand. At present, Li Liangui is full of confidence and unswervingly moving forward to the enterprise group.

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