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SEPHORA，“全球著名化妆品零售商”，1969年创立于法国里摩日，1997年加入全球最大的奢侈品集团-法国LVMH（路威酩轩）集团。截止至2013年，SEPHORA在全球28个国家拥有1859家店铺。2005年4月，SEPHORA在上海开启了她们在中国的第一家店。

SEPHORA的创始人为多米尼克·曼多诺（DominiqueMandonnaud）先生，1969年他在法国的里摩日开设了自己的第一家化妆品商店。当时，美容用品只在百货公司的专柜内销售，全没有开放式的自由选购。而在曼多诺先生的设计下，他的化妆品专卖店不仅是一个销售场所，更还是一个供顾客参观、漫游和探索美丽的自由乐园。这种销售模式大受顾客青睐。取得了巨大的成功之后，曼多诺先生于1979年连续开设了十几家新的连锁店，更于1988年首次落户法国首都巴黎。1994年，专卖店以SEPHORA的名字命名，她是圣经典故中摩西妻子的名字，一位集美丽、智慧、勇敢和慷慨于一身的年轻女性，象征着高雅、快乐和自由。这与时尚和富有创意专卖店的经营理念极为吻合。

护肤品的世界

护肤区以功能性分类，如抗衰老，防晒或抗痘护理；最新的肌肤修护产品，包括以前只在皮肤科医生处才能买到的品牌等，都将被列如肌肤护理产品之中。

品种繁多的水疗基础产品，植物性产品和身心调理产品；护发品，包括洗发水、护发素以及头发特别护理产品都将被归类组合；男性区与儿童区也都分别拥有完整的护肤产品系列；SEPHORA自有品牌的护肤，沐浴和身体护理全新系列包括：具有神奇多功能的肌肤护理产品、含有食物精华的护理产品、以及品种繁多的泡浴产品等。

彩妆的世界

SEPHORA为不同脸型、不同品味的人士打造各种彩妆组合：从经典到前卫，品牌种类数量之多则足以涵盖整个色谱。而为了方便选购，彩妆是以品牌来分类的。

化妆品以开放式陈列，给顾客充分的自由去尝试和感受；各类琳琅满目的专业化妆工具，如化妆刷，修甲工具，美发工具及饰品，还有美容工具箱；顾客到SEPHORA的化妆专柜，不但可得到专业的美容建议，还可以自选化妆品来让美容顾问为你做一个全新的妆容；试试我们自有的品牌，SEPHORA系列包括色彩斑斓的唇彩、小巧玲珑的指甲油、各式眼线笔唇线笔、粉底液和眼影、睫毛膏等。

香氛的世界

购买香氛的经历从未如此感性：没有任何装饰，只有令人眼花缭乱的来自世界各地的各类香氛产品靠墙而列――香氛产品都是以名字字母顺序排列，同时分为男性区，女性区和儿童区。

每种香水都有试用装可进行随意试用；SEPHORA的美容顾问为您提供小巧试用装产品，让你方便带回家；SEPHORA提供独一无二的专卖品；SEPHORA自有香氛品牌也以令人目不暇接的经典香氛系列为您的香水架增色。

快来感受一下高级化妆品不是被摆在玻璃橱窗后，而是以美妙的开放形式让您尽情触摸和尝试的感觉；来体会一下您的每个感官都因这令人愉快的声音、颜色和气味而兴奋；来品尝一下没有任何压力的自由探索、自由尝试、自由选择的购物环境！

Sephora, "a world famous cosmetics retailer", was founded in rimore, France in 1969. In 1997, Sephora joined LVMH group, the largest luxury goods group in the world. As of 2013, Sephora has 1859 stores in 28 countries. In April 2005, Sephora opened their first store in China in Shanghai. Sephora was founded by Mr. Dominique mandennaud, who opened his first cosmetics store in rimore, France, in 1969. At that time, beauty products were only sold in the counter of the department store, and there was no open-ended free purchase. Under Mr. mandeno's design, his cosmetics store is not only a sales place, but also a free paradise for customers to visit, roam and explore beauty. This sales model is very popular with customers. After great success, Mr. mandeno opened more than ten new chain stores in 1979, and settled in Paris in 1988 for the first time. In 1994, the store was named after Sephora, the wife of Moses in biblical allusions. She is a young woman with beauty, wisdom, courage and generosity, symbolizing elegance, happiness and freedom. This is very consistent with the business philosophy of fashion and creative stores. The world skin care areas of skin care products are classified by function, such as anti-aging, sunscreen or anti acne care; the latest skin care products, including brands previously only available to dermatologists, will be listed as skin care products. A wide range of basic spa products, botanical products and physical and mental conditioning products; hair care products, including shampoo, conditioner and hair special care products, will be classified and combined; men's and children's areas also have complete skin care product series; Sephora's own brand skin care, bath and body care new series include: magical and multi-functional skin care products Products, nursing products containing food essence, and various kinds of bubble bath products. Sephora, the world of make-up, creates a variety of make-up combinations for people with different face shapes and tastes: from classic to avant-garde, the number of brand types is enough to cover the whole spectrum. In order to facilitate the purchase, make-up is classified by brand. Cosmetics are displayed in an open way, giving customers full freedom to try and feel; various kinds of professional cosmetics tools, such as makeup brush, manicure tools, hair styling tools and accessories, as well as beauty toolbox; customers can not only get professional beauty advice, but also choose their own cosmetics to let the beauty consultant make a new makeup for you; try Our own brand, little and dainty SEPHORA, including colorful lip gloss, small and exquisite nail polish, eyeliner, lip liner, foundation and eye shadow, mascara, etc. The experience of buying fragrance in the world of fragrance has never been so emotional: there is no decoration, only dazzling fragrance products from all over the world are listed against the wall - fragrance products are arranged alphabetically, and are divided into male area, female area and children's area. Each perfume has trial products and can be used at random; SEPHORA's beauty consultant provides you with a small trial product, so that you can bring it home easily; SEPHORA provides a unique monopoly; SEPHORA's own fragrance brand also adds color to your fragrant water rack with the one and only series of classic fragrance series. Let's feel that advanced cosmetics are not placed behind the glass window, but let you feel and try in a wonderful open form; let's feel that every sense organ of you is excited by the pleasant sound, color and smell; let's taste the free exploration, free attempt and free choice shopping environment without any pressure!

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