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北京市著名商标，国内民族传统时装服饰行业知名品牌，中式服装代表性品牌，集设计/生产/销售为一体的专业化中式时装公司

北京木真了时装有限公司（以下简称木真了）诞生于1996年8月16日，是一家集设计、生产、销售为一体的专业化中式时装公司，2007年通过ISO9000质量管理体系与ISO14000环境管理体系认证。

木真了主要产品为旗袍、礼服、生活休闲、新娘装等。木真了继承华夏文明的服饰文化，传承创新，以唐装为载体，独树一帜，把“木真了”打造成具有文化力的品牌，这是“木真了”的品牌理念。经过十年的不懈努力，“木真了”已发展成为中式服装中具有代表性的品牌，义不容辞的担当起连接华服与国际服装服饰文化交流的平台。

自1996年以来，“木真了”商标就被广泛应用在企业的CI、VI识别系统中，使得“木真了”成为全国广大消费者都熟知的品牌，赢得了国内外客户的广泛认可和青睐。2008年通过ISO9001：2000质量管理体系认证。

品牌涵义：

木的清雅，木： 质朴可塑，一种初始的、本质的个性，是人性中具创造力和可塑性的一部分，她体现在我们的创造中。

真的透明，真： 真诚透明，一种透明的、真实的个性，象一面镜子，映出人性中善良、真实、美丽的一部分，她体现在我们的做人准则和企业经营的理念中。

了的自然，了： 空灵轮回，一种不了的情结，是生命永恒轮回、生生不息的存在感，是精神上的不懈，她体现在我们对生命的不断思索与追求。

“木真了”把中华民族博大精深的文化底蕴同现代文明时尚结合，创作出有着民族传统风格的写意时装，倍受青睐和关注。

Beijing muzhennai Fashion Co., Ltd. (hereinafter referred to as muzhennai) was born on August 16, 1996. It is a professional Chinese fashion company integrating design, production and sales. It passed ISO in 2007 9000 quality management system and ISO14000 environmental management system certification. The main products of Muzhen are cheongsam, tuxedo, life leisure, bridal dress, etc. It inherits the costume culture of Chinese civilization, inherits and innovates, takes Tang suit as the carrier, develops its own school, and makes "Muzhen" a brand with cultural power, which is the brand concept of "Muzhen". After ten years of unremitting efforts, "muzanhai" has developed into a representative brand in Chinese clothing, and it is incumbent to take on the platform of connecting Huafu and international clothing culture exchange. Since 1996, the trademark of "Muzhen" has been widely used in CI and VI identification system of enterprises, which makes "Muzhen" become a well-known brand of consumers all over the country and win wide recognition and favor from customers at home and abroad. In 2008, it passed ISO9001:2000 quality management system certification. Brand meaning: the elegance of wood, the simplicity and plasticity of wood, an initial and essential personality, is a part of creativity and plasticity in human nature, which is embodied in our creation. True transparency, true: sincere transparency, a transparent and true personality, like a mirror, reflects a kind, true and beautiful part of human nature, which is reflected in our life standards and business philosophy. The nature of being: ethereal transmigration, a kind of complex that can't be avoided, is the eternal transmigration of life, the endless sense of existence, and the unremitting spirit, which is reflected in our constant thinking and pursuit of life. "Muzhen" combines the extensive and profound cultural heritage of the Chinese nation with modern civilization and fashion, and creates freehand fashion with national traditional style, which is highly favored and concerned.

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