下厨房品牌怎么样申请店铺

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下厨房在网上购物行业中的票数：370 更新时间：2025-07-30

下厨房是哪个国家的品牌？「下厨房」是北京瑞荻互动科技有限公司旗下著名品牌。该品牌发源于北京市，由创始人王旭升在2011-05-06期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

外推网助力下厨房品牌出海！将品牌入驻外推网，定制下厨房品牌推广信息，可以显著提高下厨房产品曝光，简直是跨境电商爆单神器！目前仅需1000元/年哦~

下厨房，是中文互联网上的家庭美食入口，一个提供了食材食品、厨房用品购买与菜谱查询、分享的移动应用。截止2016年8月有近60余万条原创菜谱内容， 2000万美食作品上传至下厨房。

其中，iPhone版本的下厨房被评选 App Store 应用，并被Apple Store线下体验店选用为演示App，入选App Store 2013年度的美食类应用。

自2014年年底推出市集业务之后，已经成为注重品质的供应商和消费者看重的食品电商平台；厨房电器领域，显露优势地位，和松下等品牌建立了涵盖销售和品牌推广的战略合作。个性品质食品、食材的畅销，突显了下厨房选品上的眼光与调性。很多偏长尾的商品经由下厨房的推送，成为爆款。除了商品品牌之外，很多渠道品牌与电商平台也成为下厨房的供应商，如生鲜领域的易果、春播，进口食品领域的山姆会员店等，突显下厨房的入口地位。

下厨房UGC美食内容和大量平台培养的KOL可以为合作商品提供增值服务，为消费者购买决策提供更多帮助，媒体与电商的结合，这是传统电商不具备的优势。

因为用户的优势，下厨房可以以轻资产的方式专注于平台搭建和线上用户体验，而将仓储、物流、包装等部分交由供应商解决。

Xiakitchen, a family food entrance on the Chinese Internet, is a mobile application that provides the purchase of food materials, kitchen supplies, menu query and sharing. As of August 2016, there are nearly 600000 original recipes and 20 million food works uploaded to the kitchen. Among them, the iPhone version of the lower kitchen was selected as the app store application, and was selected as the demonstration app by the offline experience store of applestore, which was selected as the food app of appstore2013. Since the launch of the market business at the end of 2014, it has become a food e-commerce platform valued by quality focused suppliers and consumers; in the field of kitchen appliances, it has revealed its dominant position and established strategic cooperation with Panasonic and other brands covering sales and brand promotion. The best-selling of personalized quality food and ingredients highlights the taste and tonality of the kitchen selection. A lot of products with long tail are pushed by the kitchen and become popular. In addition to commodity brands, many channel brands and e-commerce platforms have also become the suppliers of kitchens, such as easy fruit and spring sowing in the field of fresh food, Sam's club in the field of imported food, etc., highlighting the entry status of kitchens. KOL cultivated by UGC food content and a large number of platforms in xiakitchen can provide value-added services for cooperative products, and provide more help for consumers' purchase decisions. The combination of media and e-commerce is an advantage that traditional e-commerce does not have. Because of the advantages of users, xiakitchen can focus on platform building and online user experience in a way of light assets, while the warehousing, logistics, packaging and other parts can be solved by the supplier.

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