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Xiakitchen, a family food entrance on the Chinese Internet, is a mobile application that provides the purchase of food materials, kitchen supplies, menu query and sharing. As of August 2016, there are nearly 600000 original recipes and 20 million food works uploaded to the kitchen. Among them, the iPhone version of the lower kitchen was selected as the app store application, and was selected as the demonstration app by the offline experience store of applestore, which was selected as the food app of appstore2013. Since the launch of the market business at the end of 2014, it has become a food e-commerce platform valued by quality focused suppliers and consumers; in the field of kitchen appliances, it has revealed its dominant position and established strategic cooperation with Panasonic and other brands covering sales and brand promotion. The best-selling of personalized quality food and ingredients highlights the taste and tonality of the kitchen selection. A lot of products with long tail are pushed by the kitchen and become popular. In addition to commodity brands, many channel brands and e-commerce platforms have also become the suppliers of kitchens, such as easy fruit and spring sowing in the field of fresh food, Sam's club in the field of imported food, etc., highlighting the entry status of kitchens. KOL cultivated by UGC food content and a large number of platforms in xiakitchen can provide value-added services for cooperative products, and provide more help for consumers' purchase decisions. The combination of media and e-commerce is an advantage that traditional e-commerce does not have. Because of the advantages of users, xiakitchen can focus on platform building and online user experience in a way of light assets, while the warehousing, logistics, packaging and other parts can be solved by the supplier.

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