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星辉互动娱乐股份有限公司是一家致力于打造以优质文化内容为核心，线上与线下相结合，硬件与软件互补，营销与产品互动的高科技互动娱乐产业跨界平台公司，将“玩具+娱乐”的泛娱乐文化概念，植入移动互联网思维，整体推动玩具与互动娱乐行业的全面发展。

公司成立之初，主要从事电动玩具车和塑胶玩具的经营。自2005年起，公司抓住汽车文化的普及和汽车保有量增加的市场契机，进行产品战略创新，将传统玩具和汽车文化相结合，重点发展车模业务。经过多年的努力，公司逐渐发展成为国内领先的汽车模型制造业上市公司和全球知名品牌授权车模提供商。2010年，星辉车模A股在深圳证券交易所上市，成为粤东首家创业板上市公司。

Xinghui Interactive Entertainment Co., Ltd. is a high-tech interactive entertainment industry cross-border platform company dedicated to building high-quality cultural content as the core, combining online and offline, complementing hardware and software, marketing and product interaction. It integrates the concept of "toys + entertainment" Pan entertainment culture into the thinking of mobile Internet, and promotes the overall development of toys and interactive entertainment industry 。 At the beginning of the company's establishment, it mainly engaged in the operation of electric toy cars and plastic toys. Since 2005, the company has seized the opportunity of the popularization of automobile culture and the increase of automobile ownership, carried out product strategic innovation, combined traditional toys with automobile culture, and focused on the development of automobile model business. After years of efforts, the company has gradually developed into a leading domestic listed company in the automobile model manufacturing industry and a global well-known brand authorized vehicle model provider. In 2010, Xinghui car model a share was listed on Shenzhen Stock Exchange, becoming the first GEM listed company in East Guangdong.

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