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Lecoco, a baby brand from Bologna, Italy, focuses on R & D and production of baby entertainment and travel products with both quality and fashion. Alvaro Bruni, a young car mechanic born in the southern suburb of Bologna, built a three wheeled toy bicycle for his two children in 1970 with old parts from the garage. His exquisite craftsmanship and novel car body shape immediately attracted the attention of many neighborhood children, and asked their parents to create such a handsome "car" for them. Suffering from the children's demands, everyone can only turn to Alvaro and order a bicycle belonging to their own children in long lines in the front of the garage. So, a product full of love for children was born. Neighbors affectionately called this children's bicycle "lecoco". This is the brand story of Leka brand traceability and communication. Today, the industrial design and manufacturing process of lecoco is far from the past. The international R & D team and the modern production line make LecA products constantly bring forth new ideas. However, the enthusiasm and spirit of the brand founder has been passed down to this day, which is the endless passion and persistent innovation of the city of Bologna.

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