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创始人GabrielleChanel香奈儿于1913年在法国巴黎创立香奈儿品牌。香奈儿的产品种类繁多，有服装、珠宝饰品及其配件、化妆品、护肤品、香水，每一种产品都闻名遐迩，特别是她的香水与时装。香奈儿(CHANEL)是一个有着整整百年历史的著名品牌，香奈儿时装永远有着高雅、简洁、精美的风格，它善于突破传统，早20世纪40年代就成功地将“五花大绑”的女装推向简单、舒适，这也许就是最早的现代休闲服。

1971年1月，CocoChanel去世，享年88岁。现任Chanel的主要设计师KarlLagerfeld在1986年开始掌舵，他用新的手法演绎着细致、奢华、永不褪流行的Chanel精神。

这位有着瑞典和德国血统、总是戴着黑色大墨镜的鬼才设计师最为人所称道之处正是他与CocoChanel一样，充满才华却又流着离经叛道的血液。他在上任后的第一季就将长裙裙摆剪破，搭配鲜艳夸张的假珠宝首饰，震惊了整个时尚界，也将Chanel声势在这20年内推向另一个高峰。

“香奈儿代表的是一种风格、一种历久弥新的独特风格”，Chanel女士如此形容自己的设计，并不是思索接下来要做什么，而是自问接下来要以何种方式表现，这么一来鼓动将永不停止。热情自信的Chanel女士将这股精神融入了她的每一件设计，使Chanel成为了相当具有个人风格的品牌。

Chanel的设计带有鲜明的个人色彩，她追求自由但是眷恋男人;她强悍独立但是却有十足的女人味。她的老家——法国中部的Auvergne——是个充满死火山地形的贫苦地区，七十岁时她曾形容自己是“Auvergne唯一一座不灭的活火山”。如今，放眼新人辈出品牌繁复的流行产业，Chanel依然是时尚界一座永远不灭的活火山。香奈儿品牌走高端路线，时尚简约、简单舒适、纯正风范、婉约大方、青春靓丽。“流行稍纵即逝，风格永存”，依然是品牌背后的指导力量;“华丽的反面不是贫穷，而是庸俗”，Chanel女士主导的香奈儿品牌最特别之处在于实用的华丽，她从生活周围撷取灵感，尤其是爱情，不像其他设计师要求别人配合他们的设计，Chanel品牌提供了具有解放意义的自由和选择，将服装设计从男性观点为主的潮流转变成表现女性美感的自主舞台，将女性本质的需求转化为香奈儿品牌的内涵。

Gabrielle Chanel founded Chanel brand in Paris in 1913. Chanel has well-known, far and near products, including perfume, fashion accessories, cosmetics, skin care products and perfume, especially its perfume and fashion. Chanel is a famous brand with a history of 100 years. Chanel fashion always has elegant, concise and exquisite style. It is good at breaking through the tradition. As early as the 1940s, it successfully pushed the "colorful" women's clothing to simple and comfortable, which may be the earliest modern leisure clothing. Coco Chanel died in January 1971 at the age of 88. Karl Lagerfeld, the current chief designer of Chanel, began to take the helm in 1986. He used new techniques to deduce the Chanel spirit of delicacy, luxury and never fading. The most admired part of the designer, who is of Swedish and German descent and always wears black sunglasses, is that he, like Coco Chanel, is full of talent but with deviant blood. In his first season in office, he cut the long skirt and skirt and matched them with bright and exaggerated fake jewelry, which shocked the whole fashion industry and pushed Chanel's momentum to another peak in the past 20 years. "Chanel represents a style, a unique style that will last forever," Ms. Chanel said of her design, not thinking about what to do next, but asking herself what way to behave next, so that the agitation will never stop. The passionate and confident Ms. Chanel has integrated this spirit into every design, making Chanel a brand with quite personal style. Chanel's design has a distinct personal color. She pursues freedom but loves men. She is strong and independent but full of femininity. Her hometown, Auvergne in central France, is a poor area full of dead volcano terrain. At the age of 70, she once described herself as "the only active volcano in Auvergne that can not be extinguished". Nowadays, looking at the popular industry with a large number of new brands, Chanel is still an immortal active volcano in the fashion industry. Chanel brand takes the high-end line, fashionable and simple, simple and comfortable, pure style, graceful and generous, young and beautiful. "Fashion is fleeting, style is eternal", is still the guiding force behind the brand; "The opposite of gorgeous is not poverty, but vulgarity". Chanel ' The independent stage to express the beauty of women transforms the essential needs of women into the connotation of Chanel brand.

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