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南方广播影视传媒集团于2004年1月18日正式挂牌成立，是全国第一个“由省、市、县广播电视系统企事业单位联合组成”的全省性事业集团。南方传媒集团是由广东人民广播电台、广东电视台、南方电视台、广东省广播电视技术中心、广东有线广播电视网络股份有限公司和全省19个地级市和76个县级广播电视台组成；电视信号覆盖亚洲、大洋洲、非洲及东欧等53个国家和地区，覆盖人口达20亿以上。

南方广播影视传媒集团从广东的实际出发，遵循广电自身的发展规律，以发展为主题，以开放、联合为主要特征，积极推进体制改革和机制创新，在实践中探索并初步确立了“南方模式”，以跨越式的发展步伐抒写了广东广播电视界改革发展新的篇章，开创了广东广电发展的崭新局面：

根据国际权威收视调查机构尼尔森公司统计，2006年，南方传媒集团所属两家省级电视台在广东及广州等重要城市的收视率已经从根本上，不可动摇地处于绝对优势地位。比如2006上半年在境内外电视媒体竞争最激烈的广州地区，境内电视的收视市场份额从1999年的27.5%上升到64.8%，境外电视的收视份额则从1999年的72.5%下降到35.2%。

在全省范围，根据央视索福瑞公司调查显示，2006年上半年，南方传媒集团在21个地市的收视市场份额为35.15%，超过香港台18个百分点。其中香港两台17.04%，中央电视台16.53%。2006年9月份在广东全省（城市+农村），南方传媒集团（含成员单位）全省收视份额高达62.3%，香港两台收视份额仅达8.3%，集团进一步拉大了与其他电视媒体之间的距离，取得了收视市场的主导地位。

与此同时，全省广电实际收入、南方广播影视传媒集团年实际收入、集团总部主营收入都在逐年递增。广电集团化改革壮大了广东广电的综合实力，增强了活力，提高了整体竞争力，改变了广电市场的竞争格局。

联合发展是集团贯彻落实科学发展观，构建和谐社会的重要步骤和发展战略。集团成立以来，以业务为纽带，发挥集团资源的整体优势，通过宣传、节目、技术设备、人才培训、传输覆盖、经营管理等方面支持，带动市一级广播电视事业的发展，目前已有13个地级市广播电视台采取联合发展的模式；以产业为纽带，通过资源整合，联合经营促进县一级广播电视产业的发展，目前已有50个县广播电视台与集团广告总公司实行联合经营。

集团积极开展跨媒体、跨地区、跨行业的联合工作，先后与维亚康母集团、新闻集团、时代华纳集团签定战略合作框架协议和合作备忘录；与香港、澳门、马来西亚、越南等国家和地区展开节目、网络、经营等多方面合作；与新华社广东分社、羊城晚报报业集团签署了战略合作协议并启动多项实质性的合作，与广州大学联手共建了“南方广播影视传媒学院”，与广东八所高等院校在学术交流和理论研究方面建立了合作关系，与广西、海南、重庆等省市兄弟媒体展开了多方面合作，取得了积极效果。

联合发展已经成为“南方模式”的核心内容，成为广东广电改革的重要标志。

Nanfang radio, film and television media group was formally established on January 18, 2004. It is the first provincial business group in China, which is composed of enterprises and institutions of radio and television system of provinces, cities and counties. Southern media group is composed of Guangdong People's broadcasting station, Guangdong TV station, southern TV station, Guangdong Radio and television technology center, Guangdong Cable Radio and television network Co., Ltd., 19 prefecture level cities and 76 County-level Radio and television stations in the province; TV signals cover 53 countries and regions including Asia, Oceania, Africa and Eastern Europe, with a population of more than 2 billion. Based on the reality of Guangdong, following the development law of radio and television, taking development as the theme and opening-up and alliance as the main characteristics, Nanfang radio, film and television media group actively promoted the system reform and mechanism innovation, explored and initially established the "south model" in practice, described a new chapter of the reform and development of Guangdong Radio and television industry with the step of cross development, and created a new chapter of Guangdong Radio and television industry The new situation of radio and Television Development: according to the statistics of Nielsen company, an international authoritative audience survey organization, in 2006, the audience ratings of two provincial TV stations affiliated to southern media group in Guangdong, Guangzhou and other important cities have been fundamentally, unshakably in an absolute dominant position. For example, in the first half of 2006, in Guangzhou, where the competition between domestic and foreign TV media was the most fierce, the share of domestic TV viewing market increased from 27.5% in 1999 to 64.8%, while the share of overseas TV viewing market decreased from 72.5% in 1999 to 35.2%. In the whole province, according to the survey of CCTV sofre, in the first half of 2006, southern media group's market share in 21 cities was 35.15%, 18 percentage points higher than that of Hong Kong TV. Among them, 17.04% are from Hong Kong and 16.53% are from CCTV. In September 2006, in Guangdong Province (Urban + rural), southern media group (including its member units) received 62.3% of the audience share in the whole province, and only 8.3% of the audience share in Hong Kong. The group further widened the distance with other TV media, and gained the dominant position in the audience market. At the same time, the actual revenue of radio and television of the whole province, the annual actual revenue of Southern radio, film and television media group, and the main revenue of the group headquarters are increasing year by year. The reform of radio and television collectivization has strengthened Guangdong's comprehensive strength, enhanced its vitality, improved its overall competitiveness and changed the competition pattern of the radio and television market. Joint development is an important step and development strategy for the group to implement the scientific concept of development and build a harmonious society. Since the establishment of the group, with business as the link, giving full play to the overall advantages of the group's resources, promoting the development of the Municipal Radio and television industry through the support of publicity, programs, technical equipment, talent training, transmission coverage, operation and management, etc., 13 prefecture level radio and television stations have adopted the mode of joint development; with industry as the link, through resource integration, joint operation To promote the development of the County-level Radio and television industry, 50 County-level Radio and television stations and the group's advertising company have implemented joint operation. The Group actively carried out cross media, cross regional and cross industry joint work, successively signed strategic cooperation framework agreement and memorandum with Viacom group, news group and Time Warner Group; launched multi-faceted cooperation in program, network and operation with Hong Kong, Macao, Malaysia, Vietnam and other countries and regions; signed with Guangdong Branch of Xinhua news agency and Yangcheng Evening News Group We have signed strategic cooperation agreements and launched a number of substantive cooperation. We have jointly established "Southern radio, film, television and Media College" with Guangzhou University, established cooperation relations with eight institutions of higher learning in Guangdong in academic exchanges and theoretical research, and carried out various cooperation with brother media in Guangxi, Hainan, Chongqing and other provinces and cities, with positive results. Joint development has become the core content of the "Southern model" and an important symbol of Guangdong's Radio and television reform.

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