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As a pioneer in the field of private media in China, ray media, a large media and entertainment group with multiple brands such as light film industry / youth light / color strip house / small forest film industry, is positioned as a large-scale multimedia video content provider and operator in China. Light is a large domestic TV program production company, covering entertainment information, variety programs and life programs. Through continuous improvement and innovation, the daily entertainment information programs "entertainment scene", "music billboard" and "film billboard" have become an example of similar programs. Light has a large national terrestrial television program network, covering all cities above prefecture level, and hundreds of city channels broadcast continuously in prime time every day. At the same time, in the national digital channel, in the Internet and mobile phones, in the aviation, railway and urban public transportation, in the outdoor media and university campus, the light programs are everywhere, forming a three-dimensional cross coverage, affecting the entertainment life of the whole country every day, and also bringing rich returns to advertisers. Light is one of the largest performing arts companies in China. Awards ceremony, concerts, entertainment marketing activities and city festivals, there are hundreds of entertainment feast of different styles every year, music Billboard Awards ceremony and new talent ceremony, entertainment ceremony, National Opera ceremony, charity ceremony, model ceremony, new talent selection competition. These activities become not only an important industry indicator in the entertainment industry, but also an important brand asset of light And content sources. Ray is the pioneer of China's entertainment integrated marketing. Ray focuses on 15-40-year-old audiences with commercial value. In order to serve customers, ray often integrates various identities: as a program production company, customized high-quality programs and activities for customers; as an advertising company, it creates a unique marketing plan for customers and provides its own delivery platform; as a public relations company, ray surpasses TV and carries out multimedia for customers Publicity and promotion. Ray's integrated marketing mode has attracted: Mengniu, Pepsi, Wang Laoji, hongniu, China Mobile, Motorola, Nokia, JeansWest and kappa. These loud brands and Ray's E-MARK brands complement each other and share the growth of the market together. Ray has a large domestic entertainment video database, which provides a broad space for ray content management in the era of triple play and video digitization. Ray is also an important TV production and marketing company in China, and will develop to a new TV distribution platform in the future. The entertainment content of light has realized industrial assembly line production and operation, content planning, production, packaging, distribution, advertising and value-added business and other links, professional division of labor, link to link, plus strong brand influence and content synergy of resource sharing, so that light can constantly expand production scale and maintain stable quality while controlling cost. With the increasing demand for content from various channels and the accelerated integration of new and old media, ray will expand from content producers to producers and distribution operators through acquisition and investment strategies to provide and operate more wonderful content. The era of light believing that content is king has come.

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