光线传媒品牌怎么样 申请店铺

我要投票 光线传媒在传媒公司行业中的票数:368 更新时间:2025-07-30
光线传媒是哪个国家的品牌?「光线传媒」是 北京光线传媒股份有限公司 旗下著名品牌。该品牌发源于北京市,由创始人王长田在2000-04-24期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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光线传媒怎么样

国内民营传媒领域先锋,旗下拥有光线影业/青春光线/彩条屋/小森林影业等多个品牌的大型传媒娱乐集团


光线传媒的定位是中国大型的多媒体视频内容提供商和运营商。

光线是国内较大的电视节目制作公司,涵盖娱乐资讯、综艺节目和生活类节目。光线的日播娱乐资讯节目《娱乐现场》、《音乐风云榜》、《影视风云榜》,通过持续的改进和创新,成为同类节目的榜样。

光线拥有全国较大的地面电视节目联播网,覆盖全国所有地市级以上城市,更有上百个城市频道每日在黄金时间连续播出。同时,在全国性数字频道,在互联网和手机,在航空、铁路和城市公交,在户外媒体和大学校园,光线的节目无处不在,形成立体交叉覆盖,每日影响全国人的娱乐生活,也为广告客户带来丰厚回报。

光线是国内较大的演艺活动公司之一。颁奖礼、演唱会、娱乐营销活动和城市节庆活动,每年上百场风格各异的娱乐盛宴源源不断,音乐风云榜颁奖盛典和新人盛典、娱乐大典、国剧盛典、慈善大典、模特大典、风云新人选拔赛,这些活动在成为娱乐界重要行业指标的同时,也成为光线重要的品牌资产和内容来源。

光线是中国娱乐整合营销的先行者。光线专注于15到40岁这一有商业价值的观众群体,为了服务客户,光线经常集各种身份于一身:作为节目制作公司,为客户量身定做高品质节目和活动;作为广告公司,为客户打造独特营销方案并提供自有投放平台;作为公关公司,光线超越电视,为客户进行多媒体宣传推广。光线的整合营销模式吸引了:蒙牛、百事、王老吉、红牛、中国移动、摩托罗拉、诺基亚、真维斯、KAPPA,这些响亮的品牌和光线E标品牌交相辉映,共同分享市场的成长。

光线拥有国内较大的娱乐视频资料库,在三网融合和视频数字化时代,为光线内容经营提供了广阔的空间。

光线也是国内重要的电视剧制作和营销公司,未来将向新的电视剧发行平台发展。

光线的娱乐内容已经实现了工业化流水线生产和经营,内容的策划、制作、包装、发行、广告和增值业务等各个环节,专业分工、环环相扣,加上强势的品牌影响力和资源共享的内容协同效应,使光线可以在控制成本的同时,不断扩大生产规模并保持稳定的质量。

随着各种渠道对内容需求的增长,以及新旧媒体加速融合,光线将通过收购和投资策略,由内容制作商向出品商和发行运营商拓展,以提供和运营更多精彩内容。光线相信内容为王的时代已经到来。


As a pioneer in the field of private media in China, ray media, a large media and entertainment group with multiple brands such as light film industry / youth light / color strip house / small forest film industry, is positioned as a large-scale multimedia video content provider and operator in China. Light is a large domestic TV program production company, covering entertainment information, variety programs and life programs. Through continuous improvement and innovation, the daily entertainment information programs "entertainment scene", "music billboard" and "film billboard" have become an example of similar programs. Light has a large national terrestrial television program network, covering all cities above prefecture level, and hundreds of city channels broadcast continuously in prime time every day. At the same time, in the national digital channel, in the Internet and mobile phones, in the aviation, railway and urban public transportation, in the outdoor media and university campus, the light programs are everywhere, forming a three-dimensional cross coverage, affecting the entertainment life of the whole country every day, and also bringing rich returns to advertisers. Light is one of the largest performing arts companies in China. Awards ceremony, concerts, entertainment marketing activities and city festivals, there are hundreds of entertainment feast of different styles every year, music Billboard Awards ceremony and new talent ceremony, entertainment ceremony, National Opera ceremony, charity ceremony, model ceremony, new talent selection competition. These activities become not only an important industry indicator in the entertainment industry, but also an important brand asset of light And content sources. Ray is the pioneer of China's entertainment integrated marketing. Ray focuses on 15-40-year-old audiences with commercial value. In order to serve customers, ray often integrates various identities: as a program production company, customized high-quality programs and activities for customers; as an advertising company, it creates a unique marketing plan for customers and provides its own delivery platform; as a public relations company, ray surpasses TV and carries out multimedia for customers Publicity and promotion. Ray's integrated marketing mode has attracted: Mengniu, Pepsi, Wang Laoji, hongniu, China Mobile, Motorola, Nokia, JeansWest and kappa. These loud brands and Ray's E-MARK brands complement each other and share the growth of the market together. Ray has a large domestic entertainment video database, which provides a broad space for ray content management in the era of triple play and video digitization. Ray is also an important TV production and marketing company in China, and will develop to a new TV distribution platform in the future. The entertainment content of light has realized industrial assembly line production and operation, content planning, production, packaging, distribution, advertising and value-added business and other links, professional division of labor, link to link, plus strong brand influence and content synergy of resource sharing, so that light can constantly expand production scale and maintain stable quality while controlling cost. With the increasing demand for content from various channels and the accelerated integration of new and old media, ray will expand from content producers to producers and distribution operators through acquisition and investment strategies to provide and operate more wonderful content. The era of light believing that content is king has come.

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本页详细列出关于光线传媒的品牌信息,含品牌所属公司介绍,光线传媒所处行业的品牌地位及优势。
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