China health enhancing Herbal Tea Co., Ltd., Hangzhou, is a new type of tea industry, which is produced in the scenic "China Tea Capital". It is a new type of Internet plus tea industry, which integrates production, marketing, scientific research, and operates various famous tea, herbal health tea and modern innovative tea products in the Internet business field. Hangzhou Yi Fu Tang pioneered the "Internet plus tea" business model, sales platform across all kinds of vertical e-commerce platform, has 14 million purchase customers (including the art Fu Tang Flag brand), established 10 years, continuously leads the electronic business platform tea category. Yi Fu Tang started the Internet plus tea industry mode (for example, the "art Fu Tang mode"), which is simple and simple in traditional tea circulation. Through the Internet platform, the tea farmers' tea can reach the consumers directly through the art hall, and the tea quality control can be greatly improved. The reduction of the interest chain and cost will also directly benefit the tea farmers and consumers. In the future, we will develop into a more simple and interconnected mode of "customer + modern agriculture". At present, the company has more than 300 employees with an average age of 25 years. The product R & D team is mostly master's and doctoral students in tea science and pharmacy. At the same time, the company has signed a strategic cooperation with many colleges and universities, and established a cooperation relationship with colleges, universities and enterprises based on their respective advantages, so as to form a pattern of mutual promotion of majors and industries and achieve win-win results. Yifutang tea group adheres to high quality, high safety and high standard, and constantly upgrades its core technology. It has six brands, namely, tea yifutang, design beautiful things for tea, Yaji, professional deployment of combined flower tea, Yimei, customized breakfast, five grain gathering, national tea classics, tea capital, strategic cooperation international brand, German teekanne, involving all kinds of famous tea , flower and grass tea, flower and fruit tea, square tea drinks, grain drinks, tea making appliances and other tea products. We have jointly established a health industry ecosystem with tea as the core to serve customers' lives in multiple aspects, so that consumers can enjoy products and services in yifutang one-stop manner. In order to meet the company's development needs, the company established Zhejiang yifutang Tea Industry Co., Ltd. in Tonglu Economic Development Zone, Hangzhou in 2015, and invested 100 million yuan to establish a modern central intelligent factory integrating R & D, production, storage and logistics intelligence. The project is located at No. 788, baiyunyuan East Road, with a land area of 26.7 mu, a new construction area of 28700 square meters (including 16250 square meters of factory buildings) and hydropower facilities for project production, research and development, e-commerce sales (including warehousing and logistics supporting facilities). Establish automatic production line for substitute tea, optimize logistics delivery system, realize automatic weighing and automatic sorting and package, introduce cloud ERP and Kingdee system docking platform, establish customer database of company, open up the Internet plus tea sales front-end and back end, realize the intelligent production of factory under the background of big data, guide the company's resource allocation and optimize resources. Distribution, improve production efficiency and product quality, and develop new products more suitable for consumers under the guidance of market demand data. Yifutang tea life experience hall is located in Longwu tea Town, Wandan tea Town, Longjing, West Lake. Relying on the geographical advantages of "China's Tea Capital" and the advantages of China's tea Town, it aims to build a comprehensive tea experience space integrating "tea industry, tea factory, tea culture and tea life", introduce the Internet gene into offline experience, and help the tea life better. The company has 6 cooperation bases in the main tea producing areas of China, including more than 1500 mu of West Lake Longjing tea cooperation base, more than 1400 mu of Tieguanyin base, more than 10000 mu of various green tea bases and more than 10000 mu of substitute tea bases. All teas are produced in a base way, and a large-scale fresh-keeping storehouse of about 10000 cubic meters has been established to ensure that the source is controllable and the tea is fresh.
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