奈雪の茶品牌怎么样 申请店铺

深圳市品道餐饮管理有限公司成立于2009年，自2010年4月在国内开始中国茶饮品牌，六年来凭借着高质量的产品及服务逐步打开国内市场，现旗下品牌有：奈雪の茶、台盖、梨山、27甘草水果。

奈雪の茶：奈雪の茶Nesno，一个你在这里可以邂逅台湾好茶，遇见初心软欧包的品牌。奈雪的茶源自阿里山、印度马来西亚大吉岭等手工采摘茶，公司用贴近生活的方式，传递茶的美好。软欧包则强调健康、低油、低糖、低盐，经过长时间发酵等候而得到的天然麦香。团队专注于凭借高质量的产品及服务力求积极为消费者提供优质健康额茶饮品及新式茶文化体验，让时尚茶饮成为美好生活的每一天。一杯好茶，一口软欧包，在奈雪遇见两种美好。

品牌文化

奈雪的茶打造“茶+软欧包”的新品类模式，以名优茶为原材料，将茶饮作为“主角”，不同于其他面包房里的“配角”定位。茶饮、面包，一直以来都是购物中心里坪效较高的业态。奈雪将两者做到1+1>2的效果。

品牌定位

奈雪的茶提倡两种美好，一杯好茶，一口软欧包。奈雪的主力客群在20-35岁之间，其中70%是女性。它希望为都市里的年轻白领女性带来一份美妙享受。

品牌理念

奈雪要创造的是一种生活方式。在产品与自然之间则始终把自己当作一个参与者，用天然的茶叶、新鲜的果蔬、纯粹的方式、温暖的作品、舒服的环境呈现美好的生活体验。

品牌愿景

茶在中国有5000年的文化积淀，但现代社会里人心浮躁，尤其是年轻人已经很少会花时间静啜一杯茶，奈雪希望通过简单的、符合现代人生活的方式将好茶带到每个人身边，成为中国茶走向世界的推动者。

Shenzhen Pindao Catering Management Co., Ltd. was founded in 2009. Since April 2010, it has been a Chinese tea brand in China. In the past six years, it has gradually opened up the domestic market with its high-quality products and services. Now its brands include Naixue tea, taigai, Lishan and 27 liquorice fruits. Naixue tea: nesno, a brand where you can meet the good tea in Taiwan and the first soft European bag. Naixue's tea comes from handpicked tea in Alishan and dagiling, Malaysia, India. The company uses the way close to life to convey the beauty of tea. Soft package emphasizes health, low oil, low sugar, low salt, natural wheat flavor after a long time of fermentation. The team focuses on providing consumers with high-quality healthy tea drinks and new tea culture experience with high-quality products and services, so as to make fashionable tea drinks a better life every day. A good cup of tea, a soft European bag, in Naixue met two kinds of good. Brand culture Naixue's tea creates a new category mode of "tea + soft European bag". It takes famous and excellent tea as the raw material and takes tea as the "leading role", which is different from the positioning of "supporting role" in other bakeries. Tea, bread, has always been a high efficiency business in the shopping center. Naixue will do both 1 + 1 & gt; 2 effect. Brand positioning Naixue's tea advocates two kinds of beauty: a good cup of tea and a soft European bag. The main customers of Naixue are 20-35 years old, 70% of them are women. It hopes to bring a wonderful enjoyment to the young white-collar women in the city. The brand concept of Naixue is to create a way of life. Between the product and nature, we always regard ourselves as a participant, presenting a good life experience with natural tea, fresh fruits and vegetables, pure way, warm works and comfortable environment. Brand Yuanjing tea has 5000 years of cultural accumulation in China, but people are fickle in modern society, especially young people rarely spend time sipping a cup of tea. Naixue hopes to bring good tea to everyone through a simple and modern way of life, and become a promoter of Chinese tea to the world.

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