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山东万达宝通轮胎有限公司位于万达集团高科技工业园内，占地32万平方米，其中厂房面积17万平方米，是国内专注于生产全钢子午线胎、工程机械子午胎及轻卡胎的大型企业之一。公司现有员工3000多人，大专以上学历人员占48％，其中，中级以上专业技术人员600多人。

作为万达集团重点培植的龙头产业项目，该项目自2003年11月上马建设以来，按照“技术一流，设备一流，规模经营，专业人才管理”的定位，先后从美、德、日、荷等国家引进了国际知名、业界一流的生产专用设备、实验检测等设备。目前，已完成投资近30亿元，生产规模从2005年的30万套，发展到目前的近300万套，产能扩大了近10倍。为有效解决轮胎行业黑色污染，实现变废为宝，公司又投入巨资上马了废旧轮胎综合利用环保项目，该项目于2008年底达产，年可回收废旧轮胎120万条、翻新全钢胎8万条、生产精细胶粉3万吨，具有良好的经济效益和社会效益。

作为轮胎行业的后起新秀，万达宝通始终把自主创新作为提升产品及企业竞争力的关键。近年来，公司以国家级企业技术中心、博士后科研工作站和橡胶研究所为平台，平均每月有3个新产品上市，新产品研发速度行业领先。目前，万达宝通产品现已通过3C强制性认证、ISO9001、美国DOT、欧洲ECE、海湾GCC、巴西INMETRO等认证，产品遍及国内30多个省市、自治区，并已远销美、欧、亚、非等130个国家和地区，成功打造了万达宝通、易程德、永通三大品牌。

万达橡胶轮胎工业园作为循环经济示范园区之一，被列入黄河三角洲高效生态经济区总体规划和我市“十二五”规划纲要，为轮胎项目的发展创造了前所未有的机遇。2010年以来，在万达宝通跻身2010世界轮胎75强第35位的基础上，为持续优化轮胎产业、产品结构，努力打造轮胎产业规模优势，公司于2010年4月13日上马建设了投资18亿元的1500万条/年半钢胎项目和投资12亿元150万条/年全钢无内胎项目，以上两大项目已于2011年10月15日举行了建成投产仪式。1500万条/年半钢胎项目全面达产后，年可实现销售收入70亿元、利税5.6亿元；150万条/年全钢载重无内胎项目全部达产后，年可新增销售收入30亿元，利税4.6亿元。

下一步，万达宝通将紧紧依托万达集团的雄厚实力，坚持精益求精，铸造品质典范；产业报国，服务社会大众的宗旨，以精立业，以质取胜，与时俱进，开拓创新，全面提高企业核心竞争力，努力将“万达宝通”打造成为国际轮胎行业的知名品牌。

Shandong Wanda Baotong Tire Co., Ltd. is located in Wanda Group's high-tech industrial park, covering an area of 320000 square meters, including 170000 square meters of plant area. It is one of the large-scale enterprises specializing in the production of all steel radial tire, construction machinery radial tire and light truck tire in China. At present, the company has more than 3000 employees, 48% of whom have college degree or above, including more than 600 professional and technical personnel above the intermediate level. As a leading industry project of Wanda Group, the project has introduced internationally famous and first-class production special equipment, experimental testing and other equipment from the United States, Germany, Japan, Netherlands and other countries since it was launched in November 2003, according to the positioning of "first-class technology, first-class equipment, scale operation, professional talent management". At present, the investment has reached nearly 3 billion yuan, the production scale has grown from 300000 sets in 2005 to nearly 3 million sets at present, and the production capacity has expanded nearly 10 times. In order to effectively solve the black pollution in the tire industry and realize the transformation of waste into treasure, the company has invested a large amount of money in the comprehensive utilization and environmental protection project of waste tires. The project reached its capacity at the end of 2008, with an annual recovery of 1.2 million waste tires, renovation of 80000 steel tires and production of 30000 tons of fine rubber powder, which has good economic and social benefits. As a new rising star in the tire industry, Wanda Baotong always takes independent innovation as the key to enhance the competitiveness of its products and enterprises. In recent years, the company takes the national enterprise technology center, postdoctoral research station and Rubber Research Institute as the platform, with an average of three new products listed each month, leading the industry in new product R & D speed. At present, Wanda Baotong's products have passed 3C compulsory certification, ISO9001, U.S. dot, European ECE, Gulf GCC, Brazil Inmetro and other certification. The products are distributed in more than 30 provinces and autonomous regions in China, and have been exported to 130 countries and regions in the United States, Europe, Asia, Africa, and successfully built three major brands of Wanda Baotong, e-cheng-de, and Yongtong. As one of the circular economy demonstration parks, Wanda rubber tire industrial park has been listed in the overall planning of the Yellow River Delta high efficiency ecological economic zone and the outline of the 12th Five Year Plan of our city, creating unprecedented opportunities for the development of tire projects. Since 2010, in order to continuously optimize the tire industry and product structure, and strive to build the scale advantage of tire industry, the company has built 15 million pieces / year and a half steel tire projects with an investment of 1.8 billion yuan and 1.2 billion yuan / year and 1.5 million pieces / year all steel tubeless tire projects on April 13, 2010, based on Wanda Baotong's ranking as the 35th of the top 75 tire companies in 2010. The above two projects have been proposed on October 15, 2011 The completion and production ceremony was held. After the 15 million pieces / year and a half steel tire projects are fully completed, the annual sales revenue can reach 7 billion yuan and the profit and tax can reach 560 million yuan; after the 1.5 million pieces / year all steel load-bearing tubeless tire projects are completed, the annual sales revenue can increase 3 billion yuan and the profit and tax can reach 460 million yuan. Next, Wanda Baotong will closely rely on the strong strength of Wanda Group, adhere to the tenet of striving for perfection and casting quality model; serve the country with industry, serve the public, establish business with precision, win with quality, keep pace with the times, develop innovation, comprehensively improve the core competitiveness of the enterprise, and strive to build "Wanda Baotong" into a famous brand in the international tire industry.

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