贵州习酒品牌怎么样 申请店铺

贵州茅台酒厂（集团）习酒有限责任公司（以下简称“习酒公司”），始建于1952年。1998年并入茅台集团，属茅台集团控股子公司，国家大二型企业。

习酒公司是中国名优白酒企业，位于习水县习酒镇境内，地处黔北高原赤水河中游、红军长征“四渡赤水”的二郎滩渡口，距茅台酒厂50公里。至2012年习酒公司拥有员工近4000人，企业总资产19.6亿元，占地面积3000亩，建筑面积55万平方米，具有年产酱香型、浓香型两种优质白酒20000吨以上的生产能力。习酒公司厂区依山傍水，绵延十里，故称“十里酒城”。

习酒公司主导品牌“习酒”曾先后被评为省优、部优、国优称号。1988年荣获“中国优质名酒”称号、2007年荣获“驰名保护”称号、2011年荣获“贵州十大名酒”之首称号等。以“五要素”即“人才、质量、资源、环境、创新”构成企业核心竞争力，成就习酒卓越的品质。2010年以来，公司优化产品结构，重点实施以习酒窖藏1988为主导的酱香高端品牌推广，坚持打造金质系列全国知名、区域强势的中档酱香品牌战略，习酒品牌正由区域强势品牌向全国知名品牌迈进。

习酒公司始终秉承中国传统白酒的技艺精华，实施技术、质量领先战略，坚守纯粮固态发酵工艺，恪守“贮足老酒，不卖新酒”的质量铁律，坚持在继承中创新、在创新中发展、在发展中提升，是国内最早能同时生产酱香、浓香两种白酒香型的企业，是全国同行业首家同步中国方圆标志认证和法国BVQI认证的企业。现拥有各级各类专业技术人员759人（其中国家级评酒委员、省级评酒委员、高级品酒师35人），同时购置国内外先进的仪器设备，进行习酒风味特征、酿造生态环境等基础和应用课题的研究、攻关，持续推进技术改造，不断扩大生产规模，实现“增产提质”目标。公司认真执行茅台集团“产量服从质量、成本服从质量、速度服从质量、效益服从质量”的“四服从”质量观，加之企业所处不可复制的环境、气候、土壤、水质等资源条件，使得习酒的酿造技术和产品质量达到行业的领先水平。

近年来，在贵州省委、省政府振兴白酒产业发展战略指引下，在茅台集团“快速做大习酒”的战略安排下，习酒公司围绕“塑习酒品牌，建和谐酒城，为国酒增光，担社会责任”的企业使命，践行“崇道、务本、敬商、爱人”的核心价值观，打造“君品”文化体系，外抓市场、内抓管理，产品销售、税金、利润等指标保持60%以上的增长，企业发展的总量和质量、速度与效益同步提高，驶入良性发展的快车道。

2012年，习酒公司时隔近20年再次被中华全国总工会授予“全国五一劳动奖状”称号。同年9月26日，“习酒”品牌荣膺中国酒类流通协会、中华品牌战略研究院授予的“2012年度华樽杯全国十大最具投资价值白酒品牌”、“2012年度华樽杯白酒品牌全国二十强”、“2012年华樽杯中国酒类十大慈善爱心品牌”，“2012年度华樽杯中国酒类十大最具全球竞争力品牌”等多项重量级荣誉。此外，经“华樽杯”第四届中国酒类品牌价值评议组委会评测，习酒2012年度的品牌价值为67.56亿元，同比去年增长64.94%，位于全国白酒行业第十八位，贵州省白酒品牌价值第二名。

Guizhou Maotai distillery (Group) Xijiu Co., Ltd. (hereinafter referred to as "Xijiu company") was founded in 1952. In 1998, it was incorporated into Maotai Group, which is a holding subsidiary of Maotai Group and a national second-class enterprise. Xi liquor company is a famous Chinese liquor enterprise, located in Xi liquor Town, Xishui County, located in the middle reaches of Chishui River on the plateau of Northern Guizhou and erlangtan ferry of Red Army's long march "crossing Chishui four times", 50 kilometers away from Maotai liquor factory. By 2012, the company had nearly 4000 employees, a total asset of 1.96 billion yuan, an area of 3000 mu, a building area of 550000 square meters, and an annual production capacity of more than 20000 tons of two kinds of high-quality liquors, i.e. Maotai flavor liquors and Luzhou flavor liquors. The factory area of Xi'an liquor company is close to the mountain and near the water, stretching for ten li, so it is called "ten li liquor city". The leading brand "Xi Jiu" of Xi Jiu company has been awarded the titles of provincial excellent, ministerial excellent and national excellent successively. In 1988, it was awarded the title of "China's high-quality famous wine", in 2007, it was awarded the title of "well-known protection", and in 2011, it was awarded the title of "top ten famous wines in Guizhou". The core competitiveness of the enterprise is composed of "five elements", i.e. "talents, quality, resources, environment and innovation", and the excellent quality of the wine is achieved. Since 2010, the company has optimized the product structure, focused on the implementation of the high-end brand promotion of Maotai flavor led by xijiujiaocang 1988, and adhered to the strategy of building a national well-known and regional strong middle-class Maotai flavor brand of gold series. The brand of Xijiu is advancing from a regional strong brand to a national famous brand. Xijiu company always adheres to the essence of China's traditional liquor, implements the technology and quality leading strategy, adheres to the pure solid fermentation technology, adheres to the quality iron law of "storing old wine and not selling new wine", persists in inheriting, innovating, developing and developing. It is the earliest enterprise that can produce two kinds of liquor flavor, namely, Maotai flavor and Luzhou flavor liquor, and is the same industry in the whole country. It is the first enterprise to synchronize the certification of China's Fangyuan logo and France's BVQI. At present, there are 759 professional and technical personnel at all levels (including 35 national wine evaluation committee members, provincial wine evaluation committee members, and senior wine tasters). At the same time, advanced instruments and equipment at home and abroad are purchased to carry out research and Research on basic and application topics such as the flavor characteristics of wine practice, brewing ecological environment, etc., continuously promote technical transformation, continuously expand production scale, and achieve the goal of "increasing production and improving quality". The company conscientiously implements the "four obedience" quality concept of Maotai Group, which is "output subject to quality, cost subject to quality, speed subject to quality, and efficiency subject to quality". In addition, the resource conditions such as environment, climate, soil and water quality that the enterprise is in, make the brewing technology and product quality of Xi Jiu reach the leading level of the industry. In recent years, under the guidance of Guizhou provincial Party committee and the provincial government's strategy of revitalizing the development of liquor industry, and under the strategic arrangement of Maotai Group's "rapid development of liquor making", the liquor making company, centering on the corporate mission of "shaping the brand of liquor making, building a harmonious wine city, adding luster to national liquor, and taking social responsibility", practices the core values of "respecting the road, the business, and the lover", and creates a "Junpin" cultural system We should focus on the external market and internal management, maintain more than 60% growth in product sales, taxes, profits and other indicators, simultaneously improve the total amount, quality, speed and efficiency of enterprise development, and enter the fast lane of sound development. In 2012, the company was awarded the title of "National May 1st Labor Award" by all China Federation of trade unions after nearly 20 years. On September 26 of the same year, the "Xi Jiu" brand was awarded by China liquor circulation association and China Brand Strategy Research Institute as "2012 top 10 most valuable liquor brands in China", "2012 top 20 liquor brands in China", "2012 top 10 charity and love brands in China", "2012 top 10 most competitive liquor brands in China" Power brand "and other important honors. In addition, according to the evaluation of the 4th China liquor brand value appraisal Organizing Committee of "Huazun Cup", the brand value of Xi liquor in 2012 was 6.756 billion yuan, an increase of 64.94% over the previous year, ranking 18th in the national liquor industry and second in the liquor brand value of Guizhou Province.

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