衡水老白干品牌怎么样 申请店铺

河北衡水老白干酒业股份有限公司（以下简称“公司”）于1999年12月30日由河北衡水老白干酿酒（集团）有限公司作为主发起人，联合衡水京安集团有限公司等六家发起人共同发起设立股份有限公司。注册资本为1.4亿元。主导产业是衡水老白干酒的生产和销售、商品猪及种猪的饲养及销售，饲料的生产与销售。公司于2002年10月在上海证交所正式挂牌上市交易，是目前衡水市唯一一家上市公司。

公司的前身衡水老白干酒厂，是于1946年把衡水18家私营酿酒作坊收归国有组建而成。其主导产品衡水老白干酒有着1800多年的酿造历史，据文字记载，它始于汉、盛于唐、名于宋，明朝即被列为国宴用酒，享有“隔壁千家醉，开坛十里香”的美誉。至清末、民初声名日隆，远播海外。宣统二年（公元1910年）远销新加坡，1915年巴拿马万国博览会获金奖。新中国成立后，衡水老白干酒获得平稳发展，1952年作为抗美援朝慰问品，随祖国慰问团赴朝鲜慰问中国人民志愿军和朝鲜人民军。

“衡水甘泉多佳酿，历史名酒今更香”。自公司成立以来,衡水老白干酒屡获殊荣，2002年，67°衡水老白干酒荣获国家级典型风格金杯奖。衡水老白干酒所使用的“衡水”牌注册商标，2004年11月被国家工商局认定为“中国驰名商标”。2004年12月14日以衡水老白干酒为代表的《老白干香型白酒》的行业标准经过公司科研人员的奋力攻关终由国家标准化委员会正式确认，并已于2005年6月1日正式实施，这就使老白干酒获得了与浓香型、清香型、酱香型等其他香型代表酒同样的行业地位。2005年公司又顺利通过国家标准化管理委员会的确认，荣获“AAA级标准化良好行为企业”称号、被国家旅游局批准为全国工业旅游示范点；2006年衡水老白干酒被国家商务部认定为首批“中华老字号”；2007年通过“纯粮固态发酵白酒”标志审核；2008年衡水老白干酒的酿造技艺被文化部认定为“非物质文化遗产”；同年10月公司的第二大品牌“十八酒坊”被认定为“中国驰名商标”；2009年，以衡水老白干公司为主起草的《老白干香型白酒国家标准》，荣获“中国标准创新贡献奖”；2010年，衡水老白干再次获世界性殊荣，荣获上海世博会“千年金奖”。这些殊荣都使衡水老白干的品牌知名度获得很大提升，大大提高了企业的核心竞争力。

近年来，公司坚持以品牌建设为核心，大力实施品牌发展战略，深度挖掘衡水老白干酒文化，丰富衡水老白干的历史内涵，精心打造企业形象和品牌形象，强化品牌运作，使衡水老白干酒焕发出前所未有的光彩与活力，“衡水”老白干酒已经成为国内具有很高知名度和美誉度白酒品牌。同时，在新时期公司发扬光大传统技艺和文化的传承与创新，坚持走技术创新、产品创新的道路，通过加强品牌建设，不断研发中高档产品，优化产品质量，提高产品内涵，抓住营销与研发两个关键环节，加大产品宣传力度，积极开拓全国各地市场，衡水老白干酒在全国遍地开花，市场占有率逐年大幅提高。

十二五期间，公司将以科学的发展观为指导，遵循循环经济理念，以衡水老白干酒业为龙头，做大、做名、做强酿酒产业，实施名牌战略，积极开拓市场，使公司实现持续、健康、快速的发展。

Hebei Hengshui Laobaigan Liquor Co., Ltd. (hereinafter referred to as "the company") was established on December 30, 1999 by Hebei Hengshui Laobaigan liquor (Group) Co., Ltd. as the main sponsor, in conjunction with six sponsors including Hengshui Jing'an Group Co., Ltd. The registered capital is 140 million yuan. The leading industries are the production and sales of Hengshui Laobaigan liquor, the breeding and sales of commercial pigs and breeding pigs, and the production and sales of feed. The company was officially listed on the Shanghai Stock Exchange in October 2002. It is the only listed company in Hengshui at present. Hengshui Laobaigan distillery, the predecessor of the company, was established in 1946 by nationalizing 18 private wineries in Hengshui. Its leading product, Hengshui Laobaigan wine, has a brewing history of more than 1800 years. According to the written records, it began in the Han Dynasty, flourished in the Tang Dynasty and was famous in the Song Dynasty. In the Ming Dynasty, it was listed as the wine for the state banquet, enjoying the reputation of "thousands of families next door are drunk, and the altar is ten li fragrant". Till the end of Qing Dynasty and the beginning of the Republic of China, it became famous and spread abroad. Xuantong two years (AD 1910) exported to Singapore, 1915 Panama world expo won the gold medal. After the founding of the people's Republic of China, Hengshui Laobaigan liquor developed steadily. In 1952, it was used as a consolation product to resist U.S. aggression and aid North Korea, and went to North Korea with the consolation delegation of the motherland to visit the Chinese people's Volunteer Army and the Korean people's army. "Hengshui sweet spring is more good wine, and the famous historical wine is more fragrant now.". Since the establishment of the company, Hengshui Laobaigan liquor has won many awards. In 2002, 67 ° Hengshui Laobaigan liquor won the national gold cup of typical style. Hengshui Laobaigan liquor, a registered trademark of Hengshui brand, was recognized as "China's famous trademark" by the State Administration for Industry and Commerce in November 2004. On December 14, 2004, the industry standard of "Laobaigan flavor liquor" represented by Hengshui Laobaigan liquor was officially confirmed by the National Standardization Committee after the hard work of the company's scientific researchers, and was officially implemented on June 1, 2005, which made Laobaigan liquor obtain the same industry status as other flavor liquor, such as strong flavor liquor, fresh flavor liquor, soy sauce flavor liquor and so on. In 2005, the company successfully passed the confirmation of the National Standardization Management Committee, won the title of "AAA level standardization good behavior enterprise" and was approved as the national industrial tourism demonstration site by the National Tourism Administration; in 2006, Hengshui Laobaigan liquor was recognized as the first batch of "China old brand" by the Ministry of Commerce; in 2007, it passed the mark review of "pure grain solid fermentation liquor"; in 2008, Hengshui Laobaigan liquor was approved as the national industrial tourism demonstration site by the National Tourism Administration The brewing technology was recognized as "intangible cultural heritage" by the Ministry of culture; in October of the same year, the company's second largest brand, "18 distilleries" was recognized as "China's well-known trademark"; in 2009, the national standard of Laobaigan flavor liquor, mainly drafted by Hengshui Laobaigan company, won the "China standard innovation contribution award"; in 2010, Hengshui Laobaigan won the world award again, and won the first prize "Millennium gold medal" of Shanghai World Expo. These honors have greatly improved the brand awareness of Hengshui Laobaigan and greatly improved the core competitiveness of the enterprise. In recent years, the company adheres to the brand construction as the core, vigorously implements the brand development strategy, deeply excavates the Hengshui Laobaigan liquor culture, enriches the historical connotation of Hengshui Laobaigan liquor, meticulously creates the corporate image and brand image, strengthens the brand operation, and makes Hengshui Laobaigan liquor glow with unprecedented brilliance and vitality. Hengshui Laobaigan liquor has become a very well-known liquor in China Degree and reputation liquor brand. At the same time, in the new era, the company carries forward the inheritance and innovation of traditional skills and culture, adheres to the road of technological innovation and product innovation, through strengthening the brand construction, constantly developing medium and high-end products, optimizing product quality, improving product connotation, seizing the two key links of marketing and research and development, increasing product publicity, actively exploring markets all over the country, Hengshui Laobaigan liquor It has been blooming all over the country and the market share has been greatly increased year by year. During the 12th Five Year Plan period, the company will take the scientific development concept as the guidance, follow the concept of circular economy, Take Hengshui Laobaigan liquor industry as the leader, make the liquor industry bigger, better and stronger, implement the famous brand strategy, actively develop the market, and make the company achieve sustainable, healthy and rapid development.

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