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新华都购物广场股份有限公司，是福建省大卖场、综合超市以及百货连锁经营行业的企业，主要从事大卖场、综合超市及百货的连锁经营。

新华都购物广场本着  天天平价、为您省钱 的经营宗旨，稳健经营，于2008年7月31日，在深交所成功上市（股票简称：新华都；股票代码：002264），成为国内A股上市民营连锁超市的先行者。目前，新华都已在福州、厦门、漳州、泉州、三明、龙岩、莆田、南平、宁德、汕头、南昌、赣州、杭州等地市拥有了门店网络。

新华都正逐步建立起具有自身特色的全省性的现代物流配送系统，并通过不断的完善与改进，以优化、改造农产品流通渠道和DC流通方式，建立起可追溯的农产品质量信息安全管理体系，推动了食品安全控制体系的建设，提升食品卫生管理水平，为周边数十万消费者提供健康、安全与超值的日常用品。

未来，新华都在满足广大顾客需求的基础上，结合当前发展管理理念，不断壮大自己，加快向外拓展的步伐。公司作为一个有志向成为全国性跨区域的连锁零售企业，目前的布点主要局限于福建本土尤其是福州沿线和闽南地区，随着公司的不断壮大，向福建本土的二三线县市以及省外地区的拓展已成为维持公司业绩增长的必要条件。因此，公司将排除内外制约因素，在巩固公司在福建省连锁经营行业中龙头地位的同时，加快省外市场拓展的步伐，使公司成为国内零售连锁行业的领头羊。

Xinhuadu Shopping Plaza Co., Ltd., a listed company, a well-known chain retail brand, a comprehensive enterprise specializing in chain operation of hypermarkets, supermarkets and department stores, is an enterprise in the chain operation industry of hypermarkets, supermarkets and department stores in Fujian Province, mainly engaged in chain operation of hypermarkets, supermarkets and department stores. Xinhuadu shopping mall, based on the principle of daily parity and saving money for you, operated steadily. On July 31, 2008, it was successfully listed on Shenzhen Stock Exchange (stock abbreviation: xinhuadu; Stock Code: 002264), becoming the pioneer of A-share listed private supermarket chain in China. At present, Xinhua has a network of stores in Fuzhou, Xiamen, Zhangzhou, Quanzhou, Sanming, Longyan, Putian, Nanping, Ningde, Shantou, Nanchang, Ganzhou, Hangzhou and other cities. Xinhua capital is gradually establishing a provincial modern logistics distribution system with its own characteristics, and through continuous improvement and improvement, to optimize and transform the circulation channels of agricultural products and DC circulation mode, to establish a traceable agricultural product quality information security management system, to promote the construction of the food safety control system, to improve the level of food health management, and to consume hundreds of thousands of surrounding consumers They provide health, safety and value-added daily necessities. In the future, on the basis of meeting the needs of customers and combining with the current development management concept, Xinhua will continue to expand itself and accelerate the pace of outward expansion. As a nationwide and cross regional chain retail enterprise, the company's current distribution is mainly limited to Fujian, especially along Fuzhou and South Fujian. With the continuous growth of the company, the expansion to the second and third tier counties and cities in Fujian and areas outside the province has become a necessary condition to maintain the company's performance growth. Therefore, the company will eliminate internal and external constraints, consolidate the leading position of the company in the chain operation industry of Fujian Province, and accelerate the pace of market expansion outside the province, so that the company will become the leader of the domestic retail chain industry.

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