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蜡笔小新(福建)食品工业有限公司成立于2000年，公司注册资金5388万元，主要生产果冻和糖果，公司自从在晋江五里工业区建立新厂以来，每年都以30—50%的增长速度在不断发展壮大，目前在国内果冻行业已起到了领头羊的作用，市场占有率在行业内排名第二，产品的出口量也在不断扩大。同时公司高度重视高新技术产品的研发创新和知识产权的保护，制定符合公司自身发展的知识产权战略，公司持续的创新和开发已积累了179件专利，绝大部分专利目前正在实施和使用过程中。由公司与天津微生物研究所及福建农大合作开发的优酪果冻、异度果吧果点、魔芋果冻、海洋生物和微生物提取工艺及食品应用等项目，具有国内领先水平，享有自主知识产权。

“果冻行家”之美誉，源自我们坚持将“管理、人才、质量、技改、名牌”五项工程充分应用于技术升级到产品优化的各个体系，坚持“诚信经营、互动双赢”经营理念，从创业之初主要生产饮料、罐头，到现在拥有8大系列300多个果冻产品，公司受邀参与制订果冻和糖果国家标准。蜡笔小新的销售网络覆盖全国各省(市、自治区)，并与众多国内外大型零售商如沃尔玛、麦德龙、家乐福、好又多等，建立了紧密的合作伙伴关系。同时，产品销往北美、欧洲、东南亚等多个国家和地区。

蜡笔小新公司获得“中国名牌”称号之后，企业的品牌推广、战略扩张并没有放慢脚步。随着企业规模的不断扩大，国内重点区域的产品需求量猛增，公司在2004年初就开始着手在外地建立自己的分支机构，公司于2004年在天津武清国家级经济开发区增购200多亩工业用地，总投资预计5.5亿港币，目前厂房已完成投资并投入使用，主要负责东北片区的产品供应。随着公司的不断发展，2008年公司又在成都购买300余亩工业用地，投资总额为3.5亿港币，建筑面积80000多平方米，为成都灾后第一个大型投资项目，第一期厂房已于2009年底投入使用，主要负责西南片区的产品供应。今年公司又在安徽池州购买200余亩工业用地，计划总投资3.5亿港币。

Crayon Xiaoxin (Fujian) Food Industry Co., Ltd. was founded in 2000 with a registered capital of 53.88 million yuan. It mainly produces jelly and candy. Since the establishment of a new factory in Wuli Industrial Zone of Jinjiang, the company has been growing at a growth rate of 30-50% every year. At present, it has played a leading role in the domestic jelly industry, ranking the second in the market share and products Our export volume is also expanding. At the same time, the company attaches great importance to the R & D innovation of high-tech products and the protection of intellectual property rights, and formulates the intellectual property strategy in line with the company's own development. The company has accumulated 179 patents for continuous innovation and development, most of which are currently in the process of implementation and use. The projects developed by the company in cooperation with Tianjin Institute of Microbiology and Fujian Agricultural University, such as yoghurt jelly, hetero degree fruit bar fruit spot, konjac jelly, marine biology and microorganism extraction technology and food application, are at the leading level in China and enjoy independent intellectual property rights. The reputation of "jelly expert" comes from our insistence on fully applying the five projects of "management, talent, quality, technological transformation and famous brand" to each system of technology upgrading to product optimization, and insistence on the business philosophy of "honest operation and mutual win-win". From the beginning of the business, we mainly produced drinks and cans, to now, we have more than 300 jelly products in 8 series. The company was invited to participate in the formulation of jelly products And candy national standards. The sales network of crayon Xiaoxin covers all provinces (cities and autonomous regions) in China, and has established close partnership with many large retailers at home and abroad, such as Wal Mart, Metro, Carrefour, trust mart, etc. At the same time, the products are sold to North America, Europe, Southeast Asia and other countries and regions. After crayon Xiaoxin company won the title of "China famous brand", its brand promotion and strategic expansion did not slow down. With the continuous expansion of the enterprise scale, the demand for products in key areas in China has increased dramatically. The company started to set up its own branches in other areas in early 2004. In 2004, the company purchased more than 200 mu of industrial land in Wuqing National Economic Development Zone, Tianjin, with a total investment estimated to be 550 million Hong Kong dollars. At present, the plant has completed investment and put into use, mainly responsible for the products in Northeast China Supply. With the continuous development of the company, in 2008, the company purchased more than 300 mu of industrial land in Chengdu, with a total investment of 350 million Hong Kong dollars and a construction area of more than 80000 square meters. It is the first large-scale investment project in Chengdu after the disaster. The first phase of the plant has been put into use at the end of 2009, mainly responsible for the supply of products in the southwest area. This year, the company purchased more than 200 mu of industrial land in Chizhou, Anhui Province, with a total planned investment of 350 million Hong Kong dollars.

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