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广东嘉豪食品股份有限公司成立于1994年，前身是中山市嘉豪食品有限公司，是一家专业生产各类高档调味品的民营企业，经过十多年励精图治，迅速发展成为调味品餐饮渠道强势品牌，深受中国千万厨师信赖与好评，并于2008年实现股份制改造，随后进行大刀阔斧的改革，进行品牌战略扩张。

企业以“嘉豪”为主品牌，旗下拥有“劲霸”、“詹王”等子品牌，在青芥辣酱和鸡汁品类中占据餐饮渠道第一品牌位置，凭借其出色的创新理念和研发能力，在同行业中享有六个“中国第一”的称号，是中国第一家成功研制并自主生产青芥辣、超浓缩鸡汁、水果饮料浓浆、辣椒汁、汤皇肉汤、牛肉汁等产品的企业，董事长陈志雄因此被媒体誉为“中华青芥辣之父，鸡汁鼻祖”。

嘉豪在发展过程中形成以汁类、酱类和粉类为主导的三大产品线：汁类以鸡汁、汤皇和浓浆果汁为主打，产品线有牛肉汁、鲍鱼汁、奶白汁、辣椒汁等；酱类以青芥辣为主打，产品线有蒜蓉辣椒酱、海鲜酱、腊鱼丁等；粉类以鸡粉为主打，产品线有芥辣粉、牛肉粉、吉士粉等。企业产品达60多个品种，先后荣获：“97年国际食品博览会金奖”，“99中国出口商品交易会名优产品”，“99中国保护消费者基金会推荐产品”，“广东省食品行业名牌产品”，“2003中国十佳美食调味料”，“广东省名牌产品”，“广东省著名商标”，“岭南特色食品”等称号。

嘉豪食品自2008开始，以酶解工程为主导，对所有产品实行“重品牌、重营养、看成分”的研发前提与标准，研发出一系列降成本、低减排、低碳、可持续发展自主创新的产品，在进军鲜味调味品领域的研发中，以鸡汁为主导，先后研发出奶白汁、牛肉汁、鲍鱼汁、火腿汁、鸭汁、鱼汁、虾汁等一系列具有划时代意义的浓缩汁，促使鲜味调味品的换代升级，为餐饮业厨师菜品创新提供广阔的平台，把厨师从费时费力的吊汤中解放出来，直接引发餐饮厨房新革命。

嘉豪食品始终坚持以“弘扬中华饮食文化，真情创造健康生活”为企业核心价值观。2001年，嘉豪成立了劲霸饮食文化传播网，劲霸厨师联谊会，促进厨师及各地菜系的交流，大大提升厨师地位；与中国烹饪协会通力合作，独家总冠名第十四届中国厨师节及中餐技能创新大赛，正确引导中国烹饪创新发展的方向。嘉豪还与全国各省市的烹饪协会紧密联系，举办上百场“厨艺创新研讨会”、“烹饪技术大赛”及“烹饪精英赛”，有力弘扬了博大精深的中餐传统文化。自2004起，先后有川菜大师史正良、粤菜大师黄振华、鲁菜大师高炳义、湘菜大师许菊云和有着中华厨神之称的“刘敬贤”担任企业代言人和厨师顾问。

08年完成股份制改造之后，嘉豪食品进行品牌战略规划和部署，并进行产能扩张。09年聘请国内顶级明星范冰冰为品牌形象代言人，斥巨资投放央视黄金时段广告，全面进军大众消费市场，将质量过硬的优秀调味品推广到千家万户，从优质产品到强势品牌，从单项隐形冠军到调味品行业佼佼者，两个渠道市场齐头并进，实现品牌华丽变身。

Guangdong Jiahao Food Co., Ltd. was founded in 1994, formerly known as Zhongshan Jiahao Food Co., Ltd. It is a private enterprise specializing in the production of all kinds of high-end condiments. After more than ten years of hard work, it has rapidly developed into a strong brand of condiment catering channel, which is deeply trusted and praised by tens of millions of chefs in China. In 2008, it realized the joint-stock reform, and then carried out a drastic reform To carry out brand strategy expansion. The company takes "Jiahao" as its main brand, and has "Jinba", "Zhan Wang" and other sub brands. It occupies the first brand position in the catering channel in the mustard and chicken sauce categories. With its outstanding innovation concept and research and development ability, it enjoys six titles of "China first" in the same industry. It is the first company in China to successfully develop and independently produce mustard, super concentrated chicken juice and fruit Chen Zhixiong, chairman of the board of directors of the company, is known as "the father of Chinese green mustard and the ancestor of chicken juice" by the media. In the process of development, Jiahao has formed three major product lines dominated by juice, sauce and powder: juice is mainly composed of chicken juice, Tanghuang and concentrated juice, and the product lines include beef juice, abalone juice, milk white juice, and chili juice; sauce is mainly composed of green mustard and hot pepper, and the product lines include garlic chili sauce, seafood sauce, preserved fish, etc.; powder is mainly composed of chicken powder, and the product lines include mustard powder, beef powder, etc , cheese powder, etc. There are more than 60 kinds of enterprise products, which have won the following Awards: "gold medal of International Food Expo in 1997", "famous and excellent products of 99 China Export Commodities Fair", "recommended products of 99 China Consumer Protection Foundation", "famous brand products of Guangdong food industry", "top ten Chinese food seasonings in 2003", "famous brand products of Guangdong Province", "famous brand of Guangdong Province", "Lingnan characteristics" Food "and other titles. Since 2008, Jiahao food has taken enzymolysis engineering as the leading factor, implemented the R & D premise and standard of "brand, nutrition and ingredients" for all products, developed a series of products with cost reduction, low emission reduction, low carbon and sustainable development and independent innovation. In the R & D of fresh seasonings, it has successively developed milk white juice, beef juice, abalone juice, chicken juice, etc A series of epoch-making concentrated juices, such as ham juice, duck juice, fish juice, shrimp juice, etc., promote the upgrading of fresh seasonings, provide a broad platform for the innovation of chef dishes in the catering industry, liberate the chef from the time-consuming and laborious hanging soup, and directly lead to a new revolution in the catering kitchen. Jiahao food always adheres to the core values of "promoting Chinese food culture and creating healthy life with true feelings". In 2001, Jiahao established a strong food culture communication network, a strong Chef Association, to promote the exchange of chefs and local cuisines, and greatly improve the status of chefs. In cooperation with the Chinese Cuisine Association, Jiahao exclusively named the 14th China chef Festival and the Chinese cuisine skills innovation competition, and correctly guided the direction of Chinese cuisine innovation and development. Jiahao is also closely connected with the cooking associations in various provinces and cities across the country, holding hundreds of "cooking innovation seminars", "cooking technology competition" and "cooking elite competition", vigorously promoting the extensive and profound traditional Chinese culture. Since 2004, Sichuan cuisine master Shi Zhengliang, Guangdong cuisine master Huang Zhenhua, Shandong cuisine master Gao Bingyi, Hunan cuisine master Xu juyun and "Liu Jingxian", who is known as the Chinese Kitchen God, have successively served as the enterprise spokesperson and Chef Consultant. After the completion of joint-stock transformation in 2008, Jiahao food carried out brand strategic planning and deployment, and capacity expansion. In 2009, Fan Bingbing, a top star in China, was hired as the brand image spokesperson. He invested heavily in CCTV prime time advertising, comprehensively entered the mass consumer market, and promoted excellent condiments of excellent quality to thousands of households, from high-quality products to strong brands, from single invisible champion to the leader of condiment industry. The two channel markets went hand in hand to achieve the magnificent transformation of the brand.

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