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浙江光科电器有限公司系中国最早的剃须刀产销一体化的企业之一。1987年，公司创始人包伟光先生率先感知电动剃须刀产业的国内市场需求，秉承“人无我有人有我专”的经营理念，率领高效研发团队和精英营销团队以敢为人先的胆识和决策开拓国际和国内市场，成为国内剃须刀行业的生产和营销的领先者。历经十余载的不懈努力，”2002年温州市轻工行业百强企业“，2004年被温州鹿城区人民政府授予“重点企业”称号。

美好的今天：

如今，我们光科是一家集电动剃须刀、电吹风、电推剪等个人护理小家电研发、制造、销售于一体的现代企业，公司总建筑面积30000多平方米，现有员工八百多人，其中高层管理人员和中高级职称的专业技术人员100多人，公司从国外引进最先进的电动剃须刀生产线，拥有完善的生产工艺设施，先进的质控手段，年产电动剃须刀等小家电能力达800多万只，产品畅销国内30多个省、直辖市、自治区、并远销意大利、韩国、阿联酋、美国、中东等国家和地区。其中国内年销售收入过亿元，产品畅销广东、黑龙江、河北等省。为了更好的做好市场，提升我们光科品牌的影响力，公司自2009年开始构建市场部，打造市场导向性的营销红军，目前有一线的营销人员近20人，开始完善销售网络和设立区域办事处机构，目前产品已在全国大中城市逐渐铺开。

璀璨的未来：

2011年是我们光科腾飞的战略起点。2011年，摆在所有光科人面前的不仅是广阔的发展前景，更多的是基于和挑战，以及光科凭借二十余年的行业沉淀和专业积累打破行业格局的破冰之旅。我们以实力书写历史，以战略缔造未来，以水洗品类战略为支点，构建空地一体化、线上线下结合的营销新模式，不断加快品牌化得步伐，实施分销下沉批零联动，打造品牌知名度，构建核心竞争力，将光科剃须刀打造成为中国知名品牌，同时发展电吹风、电推剪等相关产业，形成以电动剃须刀为主，其他小家电为辅的小家电企业集团，向着世界一流的国际化企业稳步迈进。

Zhejiang Guangke Electric Co., Ltd. is one of the earliest shaver production and marketing integration enterprises in China. In 1987, Mr. Bao Weiguang, the founder of the company, took the lead in perceiving the domestic market demand of the electric razor industry, adhering to the business philosophy of "no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one, no one. After more than ten years of unremitting efforts, "top 100 light industry enterprises in Wenzhou in 2002" was awarded the title of "key enterprise" by Lucheng District People's Government of Wenzhou in 2004. Beautiful today: today, our optics department is a modern enterprise integrating research and development, manufacturing and sales of small personal care home appliances such as electric razor, hair dryer and electric scissors. The total building area of the company is more than 30000 square meters, with more than 800 employees, including more than 100 senior managers and professional technicians with middle and senior titles. The company introduces the most advanced electric appliances from abroad Razor production line, with complete production process facilities and advanced quality control means, has an annual production capacity of more than 8 million small household appliances such as electric razors. Its products are sold well in more than 30 provinces, municipalities and autonomous regions in China, and exported to Italy, South Korea, the United Arab Emirates, the United States, the Middle East and other countries and regions. The annual sales revenue in China is over 100 million yuan, and the products are sold well in Guangdong, Heilongjiang, Hebei and other provinces. In order to do a better job in the market and enhance the influence of our optical brand, the company has started to build a marketing department and a market-oriented marketing Red Army since 2009. At present, there are nearly 20 front-line marketing personnel, starting to improve the sales network and set up regional offices. At present, the products have gradually spread in large and medium-sized cities across the country. Bright future: 2011 is the strategic starting point for our Guangke to take off. In 2011, in front of all the people of optical technology, not only is the broad development prospect, but also more is based on and challenges, as well as the ice breaking trip of optical technology with more than 20 years of industry precipitation and professional accumulation to break the industry pattern. We write history with our strength, create the future with our strategy, take the strategy of water washing as the fulcrum, build a new marketing mode of integration of air and space, online and offline integration, constantly accelerate the pace of branding, implement the linkage of distribution sinking, rating and zero, build brand awareness, build core competitiveness, build the shaver into a famous brand in China, and develop hair dryer and electric push shear at the same time And other related industries, forming a small household appliance enterprise group with electric razor as the main industry and other small household appliances as the auxiliary industry, making steady progress towards the world-class international enterprises.

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