开尔KAIER品牌怎么样申请店铺

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开尔KAIER在其他行业中的票数：596 更新时间：2025-12-13

开尔KAIER是哪个国家的品牌？「开尔KAIER」是浙江开尔制衣有限公司旗下著名品牌。该品牌发源于浙江省绍兴市，由创始人何董在1994年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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开尔（KAIER）品牌的涵意：一切为你精心设计、一切为你精工制作。来表达开尔以消费者为中心的经营理念。随着十余载风风雨雨的发展与变迁，开尔（KAIER）品牌的内涵也从起初的一切为你精心设计、一切为你精工制作，延伸至更为丰富的层面，开尔人将它归纳为品质、目标、价位、形象、服务。开尔人认为这是通往成功所不可或缺的五个关键要素。这一思想，现在已成为开尔服饰信奉的经营理念。无疑也为怀有远大追求的成功者绘制了一幅更为清晰的事业版图。

正是因为怀抱这一经营理念，1993年产品投放市场，即受到消费者的热烈反响，并迅速打开市场。1994年开尔单品衬衫销售达到300万件； 1998年开尔将发展方向从单品衬衫向服饰延伸。遵循着有品质才有竞争力的理念和服装市场特有的季节属性，进行发展。假如一味借助他人的生产线贴牌发展服饰系列很容易造成质量难以把控的状况，所以开尔意识到必须自己拥有成规模的生产线，这样不仅能满足灵活小批量的试产，而当市场反映良好大量加单的时候，也能保障服装生产的质量。1999年“开尔”投资600多万美元从德国、意大利引进精密缝纫设备、杜刻普整烫定型设备、服装CAD系统，成立了西装、西裤厂。生产管理通过ISO9002质量体系认证和GB/T2660-1999产品质量认证。

作为商务休闲男装品牌，开尔生产经历了从“来料加工”到自有品牌的过程，市场渠道战略模式也从“大流通渠道”向“特许加盟专卖店”转移。2005年开尔请来品牌策划机构进行品牌核心价值的提炼，“蜕变的力量”开尔品牌的再次升华过程。新创意使开尔的发展有了新的动力和方向。开尔在品牌塑造方面，着重突出活力、品位、轻松、值得信赖的风格，为自信、乐观、个性的人士提供了一个良好的展现平台。在设计中，开尔将“蜕变的力量”这一品牌内涵融合进了服装当中，宣扬一种男人应该具备的价值观——积极、乐观、自我超越的精神；也将这种积极的理念通过市场传送给每一位消费者。设计开发上开尔为获取新信息，加大产品开发力度，使服装兼容本土的文化特色，汲取欧美、韩国、日本等国的服装潮流设计精华，满足不同区域消费者的需求，开尔服饰分别在上海、香港、杭州设立了产品研发中心、信息中心、企划中心。并同海外学院开展了多重合作、每年派人员赴意大利、日本等国家和地区进行学习考察，调查了解国际服装市场行情，开发出更多、更新的产品来满足消费者的要求。

The meaning of Kaier brand: everything is carefully designed for you, and everything is exquisitely made for you. To express Kaier's consumer centric business philosophy. With the development and changes of more than ten years, the connotation of Kaier brand has also been extended to a more rich level from all carefully designed for you at the beginning, all elaborately made for you. Kaier people summarize it into quality, goal, price, image and service. The kaiers see this as five key elements that are essential to success. This idea has now become the management idea that Kaier believes in. Undoubtedly, it also draws a clearer career map for the successful people with lofty pursuit. It is precisely because of this business philosophy that the product was put on the market in 1993, which was warmly responded by consumers and quickly opened up the market. In 1994, the sales of Kaier's single shirt reached 3 million pieces; in 1998, Kaier will expand its development direction from single shirt to clothing. Follow the concept of quality to be competitive and the unique seasonal attribute of clothing market to develop. If we use other people's production line to stick the brand to develop the clothing series, it is easy to cause the situation that the quality is difficult to control, so Kaier realizes that we must have a large-scale production line, which can not only meet the flexible small batch trial production, but also guarantee the quality of clothing production when the market reflects a good large number of orders. In 1999, "Kaier" invested more than 6 million US dollars to introduce precision sewing equipment, durkheip ironing and styling equipment and clothing CAD system from Germany and Italy, and established a suit and trousers factory. Production management has passed ISO9002 quality system certification and GB / t2660-1999 product quality certification. As a business leisure men's wear brand, Kaier production has experienced the process from "processing with supplied materials" to its own brand, and the strategic mode of market channel has also shifted from "big circulation channel" to "franchised franchise store". In 2005, Kaier invited the brand planning organization to refine the core value of the brand, and the process of "transforming power" Kaier brand sublimation again. New ideas have given a new impetus and direction to the development of Kiel. In terms of brand building, Kaier focuses on the vitality, taste, relaxed and trustworthy style, which provides a good platform for self-confident, optimistic and personalized people. In the design, Kaier integrates the brand connotation of "the power of transformation" into the clothing, and promotes a kind of values that men should have - the spirit of being positive, optimistic and self transcendent; and also transmits this positive concept to every consumer through the market. In order to get new information and increase product development efforts, garment design is compatible with local cultural characteristics, and draws the essence of fashion design in Europe, America, Korea and Japan to meet the needs of consumers in different regions. Kerr apparel has set up product research and development centers, information centers and planning centers in Shanghai, Hongkong and Hangzhou respectively. In addition, it has carried out multiple cooperation with overseas colleges, sent personnel to Italy, Japan and other countries and regions to study and investigate the international clothing market, and developed more and updated products to meet the requirements of consumers.

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