GODIVA歌帝梵品牌怎么样 申请店铺
歌帝梵(上海)食品商贸有限公司,GODIVA歌帝梵,世界十大巧克力品牌,始于1926年比利时,全球著名的精致手制巧克力品牌,享有巧克力中的劳斯莱斯之称
1926年,比利时布鲁塞尔巧克力大师,Drap先生,想要开展自己的事业。他决定辞职并在家中的地下室开设自己的巧克力公司。全家都参与制作过程,四个孩子:Joseph(约瑟夫)、Pierre(皮埃尔)、Francoise(夫兰索)和Yvonne(伊芙)帮助父母制造、完成、包装和运送他们的巧克力。
延续传奇
不幸的是,1937年,Draps先生逝世后数月,Draps太太也跟着离去,惨剧让Draps家族停顿下来。孩子们虽然还很年轻,但却肩负维持家族生意的重担。每个小孩都为家族生意发挥自己的专长。Joseph善于了解他的客人;Pierre充满创意,经常研制新款巧克力;Francoise掌管幼滑的杏仁糖浆和美味果冻;Yvonne拥有可爱的形象触觉,用纸张和缎带为巧克力设计美丽的包装。
创作灵感
Draps家族继续亲力亲为地投入一切生意事务,今天许多受欢迎的口味和珍贵的传统都是源自Draps家族的创作。Pierre和Joseph Draps创制的果仁巧克力来标记布鲁塞尔和全世界的重大事件。Pierre为比利时国王Baudewijn(博杜安一世)和他的新娘Fabiola(法比奥拉)女王创制了Fabiola(牛奶巧克力酱)。受女主角斯佳丽帽子上的羽毛引发灵感,他设计了Autant(枫叶咖啡巧克力)以庆祝电影《乱世佳人》在比利时的首映。
继1966年于美国开设专营店,Godiva(歌帝梵)的业务范围持续扩展至世界各地。时至今日,Godiva(歌帝梵)巧克力在全球共有超过450家专营店。巧克力爱好者更可于各大型百货公司与专卖店选购Godiva(歌帝梵)产品。
全球精致手制巧克力的创制者歌帝梵巧克力公司(Godiva Chocolatier, Inc. )起源于比利时布鲁塞尔,绝不为奇。
为了继承这个传统,Draps家族在1926年把Godiva巧克力带入比利时。其后,Joseph Draps先生在Grande Place一条用大卵石铺成的大街上开设巧克力店,并以“Godiva”作为家族巧克力的名称。Joseph Draps先生把泡制浓郁巧克力的秘方加以改良,为巧克力创制出香滑质感。凭着超凡的观察力,见微知着,Joseph Draps先生为Godiva创新系列的精致欧陆式贝壳形设计和别出心裁的包装订下规格。
多年以来,Godiva在符合传统规格和贯彻Joseph Draps先生秘方等方面全部一丝不苟。Godiva对质量的追求同样一丝不苟,欧陆式的金装礼盒和人手装饰的精美包装,令人一见倾心,独具匠心的设计亦为Godiva赢得各界的美誉。
自1966年打入美国市场以来,Godiva一直是优质甜食界的翘楚。Godiva在美国各大城市开设超过200间专门店,更在多家高级百货公司和特色商铺中设有逾1,000个零售点。
由纽约到巴黎,由巴黎至东京,Godiva把比利时的巧克力带到世界各地。
全球分布
歌帝梵巧克力产品分布于全球,主要生产线在比利时及美国。在美国,宾夕法尼亚工厂所生产的巧克力主要提供给北美市场,超过3,000多个的销售点,有公司直营店和百货公司里的店中店。
比利时工厂的巧克力则提供给欧洲、中东及亚洲。在这3个区域中,Godiva主要从三方面发展:直营店、大型百货公司里的柜位(伦敦的Harrods、柏林的KDW、巴黎的Galeries Lafayette)及欧洲地区的代理商。
比利时工厂也提供给免税商店。Godiva巧克力可以在主要的国际机场买到。特别的包装会因应不同的市场设计。
Godivan (Shanghai) Food Trading Co., Ltd., Godiva godivan, the world's top ten chocolate brands, started in 1926 in Belgium, the world's famous exquisite hand-made chocolate brand, enjoying the name of Rolls Royce in chocolate in 1926, Belgian chocolate master Brussels, Mr. drap, wants to develop their own business. He decided to quit and set up his own chocolate company in the basement of his home. The family is involved in the production process, with four children: Joseph, Pierre, Francoise and Yvonne helping parents make, complete, package and ship their chocolates. Unfortunately, in 1937, months after Mr. drapes died, Mrs. drapes also left. The tragedy stopped the drapes family. Young as they are, the children bear the burden of maintaining the family business. Every child has his or her own expertise for the family business. Joseph is good at understanding his guests; Pierre is full of creativity and often develops new chocolate; Francoise is in charge of smooth almond syrup and delicious jelly; Yvonne has lovely image touch and uses paper and ribbon to design beautiful packaging for chocolate. Inspiration: the draps family continues to devote themselves to all business matters. Today, many popular tastes and precious traditions are created by the draps family. Pierre and Joseph drapes created the nut chocolate to mark major events in Brussels and around the world. Pierre created Fabiola (milk chocolate sauce) for Belgian King baudewijn and his bride, Queen Fabiola. Inspired by the feathers on Scarlett's hat, he designed autant to celebrate the premiere of gone with the wind in Belgium. Godiva's business has continued to expand around the world, following the opening of a franchise store in the United States in 1966. Today, Godiva chocolate has more than 450 stores worldwide. Chocolate lovers can buy Godiva products from large department stores and specialty stores. Godiva chocolate, Inc., the creator of exquisite handmade chocolate in the world, originated in Brussels, Belgium, which is no surprise. In order to inherit this tradition, the draps family brought Godiva chocolate into Belgium in 1926. Later, Mr. Joseph drapes opened a chocolate shop on a cobbled street in Grande place, with "Godiva" as the name of family chocolate. Mr. Joseph drapes improved the secret recipe of brewing rich chocolate to create a fragrant and smooth texture for chocolate. With extraordinary observation and insight, Joseph drapes sets the specifications for the exquisite continental shell design and ingenious packaging of Godiva's innovative series. For many years, Godiva has been meticulous in meeting traditional specifications and implementing Mr. Joseph drapes's secret recipe. Godiva's pursuit of quality is equally meticulous. The European style gold box and the exquisite packaging decorated by hands make people fall in love with each other at first sight. The unique design also wins Godiva a good reputation from all walks of life. Since entering the US market in 1966, Godiva has been the leader in the world of premium sweets. Godiva has more than 200 stores in major cities in the United States, and more than 1000 retail outlets in a number of high-end department stores and specialty stores. From New York to Paris, from Paris to Tokyo, Godiva brings Belgian chocolate to all over the world. Global distribution gottefan chocolate products are distributed in the world, the main production lines are in Belgium and the United States. In the United States, the chocolate produced by the Pennsylvania factory is mainly provided to the North American market, with more than 3000 sales points, including the company's Direct stores and in store stores in department stores. Chocolate from Belgian factories is available in Europe, the Middle East and Asia. In these three regions, Godiva mainly develops from three aspects: Direct stores, counters in large department stores (Harrods in London, KDW in Berlin, Galeries Lafayette in Paris) and agents in Europe. Belgian factories are also available to duty-free shops. Godiva chocolates are available at major international airports. Special packaging will be designed for different markets.
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