麦凯龙makena品牌怎么样申请店铺

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麦凯龙makena在大家电行业中的票数：351 更新时间：2025-06-29

麦凯龙makena是哪个国家的品牌？「麦凯龙makena」是茂鑫源电子(深圳)有限公司旗下著名品牌。该品牌发源于广东省深圳市，由创始人侯宏威在2005-04-15期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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麦凯龙电视，源自茂鑫源电子（深圳）有限公司（Makena Electronic (Shenzhen) Co., Ltd. ），公司属外商独资，创建于2005年4月15日，主要生产经营液晶电视机、LED照明、数字高清DVD机、数字电视机顶盒及从事相关技术开发。在智能互联网电视方面，拥有从硬件、软件、结构、光学、互联网应用等全部自主技术项目。除麦凯龙自主品牌外，公司还拥有polaroid宝丽莱品牌在北美和中国地区的品牌授权。历经10余年的发展，麦凯龙已经发展成为集设计、开发、生产、销售为一体的企业。

公司现有员工近2000人，专业技术研发团队200多人。在深圳沙井、滁州技术开发区拥有数千平方米制造基地，拥有5条智能电视生产线和相关配套设备工厂。麦凯龙对健康绿色节能的追求坚持不懈，例如，2010年就开发推出了符合人体工程的电视显示护眼技术和整机不含铅材料；在2012年推出TLED背光技术的品牌，实现电视整机功耗降低30%。

公司专注彩电等的外销出口10余年，产品品质得到国际认可，全球已拥有600多万电视机用户；在美国、墨西哥、德国等国家设有子公司，打造海外销售平台；海外客户包括美国沃尔玛、亚马逊、塔吉特、克鲁格，法国家乐福、欧尚，英国home retailer，德国media market，墨西哥electrial等大型零售集团。

始于2015年底，麦凯龙抓住智能电视迅猛发展的契机，开始大力拓展国内市场。联合韩国三星、台湾Mstar、腾讯、阿里、爱奇艺、桔柚等硬件、平台、内容、应用企业和技术，做新技术普及先锋，打造适合中国年轻人的互联网电视；以“欧美品质，回到中国”为品牌诉求，以“不止于低价”为品牌口号，以“为用户带来惊喜”为品牌承诺；从成熟技术的高性价比市场切入，主打低成本电商渠道，并第一年只换不修的售后服务承诺；产品一上市，就迅速获得市场认可，跃居京东、天猫、苏宁等平台的销售前列。

麦凯龙正加快从外商独资向股份制上市公司转型，从外销代工为主向产品品牌公司转型，从海外市场为主向国内外并举的战略转型。进入2016年，公司提炼并导入“集成科技，分享精彩”的企业理念统领公司的战略发展，坚持集成科技创新，以用户为中心，开放合作，诚信经营，打造互联网+平台，与客户和用户分、股东和员工共享技术成果、经营成果，倡导快乐生活和精彩人生，打造受人尊敬的百年麦凯龙。

McLaren TV, originated from Makena electronic (Shenzhen) Co., Ltd., is a wholly foreign-owned company, founded on April 15, 2005, mainly engaged in the production and operation of LCD TV, LED lighting, digital HD DVD player, digital TV set-top box and related technology development. In terms of intelligent Internet TV, we have all independent technology projects from hardware, software, structure, optics, Internet application, etc. In addition to its own brand, the company also has the brand authorization of Polaroid Polaroid in North America and China. After more than 10 years of development, McLaren has developed into an enterprise integrating design, development, production and sales. The company has nearly 2000 employees and more than 200 professional technology R & D teams. There are thousands of square meters manufacturing bases in Shajing and Chuzhou Technology Development Zone of Shenzhen, with 5 intelligent TV production lines and relevant supporting equipment factories. Macalline is persistent in pursuing healthy, green and energy-saving. For example, in 2010, it developed and launched eye protection technology for TV display and lead-free materials for the whole machine that are in line with human engineering; in 2012, it launched the brand of tled backlight technology to reduce the power consumption of the whole TV by 30%. The company focuses on the export of color TV sets for more than 10 years, and its product quality has been internationally recognized. It has more than 6 million TV users worldwide. It has subsidiaries in the United States, Mexico, Germany and other countries to build overseas sales platforms. Overseas customers include Wal Mart, Amazon, target, Kruger in the United States, Carrefour and Auchan in France, homeracetailer in the United Kingdom, mediamarket in Germany, and Mexico Large retail groups such as Sego electric. Starting from the end of 2015, mckelon seized the opportunity of rapid development of intelligent TV and began to vigorously expand the domestic market. Cooperate with Samsung, MSTAR, Tencent, Ali, iqiyi, orange grapefruit and other hardware, platforms, content, application enterprises and technologies in South Korea, be the pioneer of new technology popularization, and build Internet TV suitable for Chinese young people; take "European and American quality, back to China" as the brand appeal, take "more than low price" as the brand slogan, and take "bring surprise to users" as the brand commitment; from High cost performance market entry of mature technology, focusing on low-cost e-commerce channels, and the first year only to change the after-sales service commitment not to repair; as soon as the product is listed, it quickly gets market recognition, leaping to the forefront of sales of JD, tmall, Suning and other platforms. Macalline is speeding up the transformation from a wholly foreign-owned company to a joint-stock listed company, from an outsourcing based company to a product brand company, and from an overseas market-oriented company to a strategic transformation at home and abroad. In 2016, the company refined and introduced the concept of "integrated technology and sharing brilliant" to lead the company's strategic development. It persisted in integrated technology innovation, user centered, open cooperation, integrity management, Internet plus platform, sharing technical achievements, business results with customers and users, advocating happy life and wonderful life, and building respectable people. The Centennial macarone.

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