东方卫视品牌怎么样申请店铺

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东方卫视在电视传媒行业中的票数：550 更新时间：2025-12-14

东方卫视是哪个国家的品牌？「东方卫视」是上海文化广播影视集团有限公司旗下著名品牌。该品牌发源于上海市，由创始人秦总在2003年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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上海广播电视台、上海文化广播影视集团有限公司旗下的主要电视媒体，收视主力以城市年轻人群为主，播出的节目类型涵盖新闻专题、影视剧、综艺节目等

上海广播电视台、上海文化广播影视集团有限公司（英文统称Shanghai Media Group，简称“SMG”）是中国目前产业门类较多、产业规模较大的省级新型主流媒体及综合文化产业集团。截至2017年底，SMG共有职能部门12个，事业部7个，一级子公司14家，上市公司1家，二级子公司74家，三级子公司4家，共有从业人员15000余人，总资产达584.85亿元，净资产409.35亿元。业务涵盖媒体运营及网络传输、内容制作及版权经营、互联网新媒体、现场演艺、文化旅游及地产、文化金融、视频购物等领域。具体包括:

（一）媒体运营及网络传输

广播频率（13个）：上海新闻广播、东广新闻资讯广播、交通广播、故事广播、戏曲广播、东方都市广播•899驾车调频、经典947、动感101、Love Radio103.7、KFM981、五星体育广播、第一财经广播、浦江之声。

电视频道（13个）：东方卫视、新闻综合、都市、电视剧、第一财经、五星体育、纪实、艺术人文、ICS外语、东方购物、哈哈炫动卫视、东方卫视国际海外频道、东方电影。

全国数字付费电视频道（15个）：都市剧场、欢笑剧场、动漫秀场、全纪实、东方财经•浦东、法治天地、七彩戏剧、幸福彩、游戏风云、魅力音乐、生活时尚、极速汽车、劲爆体育、新视觉、金色频道。

报纸杂志（6种）：《第一财经日报》、《第一财经周刊》、《陆家嘴》、《上海电视》、《每周广播电视》、《上海广播电视研究》。

网络传输：无线传输、有线传输和卫星传输。

（二）内容制作及版权经营

包括新闻、综艺、社教、体育、影视剧、动漫及纪录片等各类内容制作。旗下五岸传播公司专事集团内外的节目版权交易。

（三）互联网新媒体

旗下新媒体产品主要有BesTV平台，包含IPTV、OTT、移动客户端等；融媒体新闻产品“看看新闻Knews”，包含看看新闻客户端、24小时直播流等；互联网音频社群应用“阿基米德”；“第一财经”新媒体矩阵，包含一财网、一财客户端、一财全球（Yicai Global）等。

（四）现场演艺

院团：上海话剧艺术中心、上海歌舞团、上海杂技团、上海爱乐乐团、上海滑稽剧团、上海木偶剧团、上海轻音乐团。

学校：上海市马戏学校。

场馆：梅赛德斯-奔驰文化中心、上海国际舞蹈中心、美琪大戏院、兰心大戏院、艺海剧院、人民大舞台、上海马戏城、ET聚场等。

票务：上海文化信息票务中心。

舞美：上海舞美艺术中心（上海舞台技术研究所）。

（五）文化旅游及地产

拥有东方明珠广播电视塔、上海国际会议中心、东方绿舟等诸多文化地理标志。下属东方明珠置业有限公司从事文化地产的综合开发及运营管理。

（六）文化金融

上海文化广播影视集团财务有限公司是全国广电系统财务公司，是一家以加强SMG集团和东方明珠股份公司资金集中管理和提高资金使用效率为目的，为SMG成员单位提供财务管理服务的非银行金融机构。

（七）视频购物及其他

旗下东方购物是中国目前规模大、具有特色的视频购物服务提供商。

此外，SMG还涉足主机游戏及手游、财经大数据、电视后期制作、技术系统服务、少儿艺术教育等产业。

在新一轮发展中，SMG将以“传播向上力量，丰富大众生活”为使命，努力践行“忠诚、责任、创造、共赢”的企业核心价值观，聚焦平台、内容与服务，借力资本市场，持续深化改革，创新发展方式，努力打造中国具有创新活力和国际影响力的新型主流媒体及综合文化产业集团，为打响“上海文化”品牌，增强国家文化软实力，扩大中华文化国际影响力作出新的贡献。

The main TV media under Shanghai radio and television station and Shanghai Culture Radio and Television Group Co., Ltd. are mainly young people in the city. The types of programs broadcasted include news topics, TV plays, variety shows, etc. Shanghai radio and television station and Shanghai Culture Radio and Television Group Co., Ltd. (collectively referred to as ShanghaiMediaGroup (SMG)) are the current industries in China Provincial new mainstream media and comprehensive cultural industry group with many categories and large industrial scale. By the end of 2017, SMG had 12 functional departments, 7 business divisions, 14 first-class subsidiaries, 1 listed company, 74 second-class subsidiaries and 4 third-class subsidiaries, with more than 15000 employees, total assets of 58.485 billion yuan and net assets of 40.935 billion yuan. The business covers media operation and network transmission, content production and copyright management, Internet new media, live performance, cultural tourism and real estate, cultural finance, video shopping and other fields. Specifically including: (1) media operation and network transmission broadcast frequency (13): Shanghai news broadcast, Dongguang news and information broadcast, traffic broadcast, story broadcast, opera broadcast, Oriental City broadcast · 899 drive FM, classic 947, dynamic 101, loveradio 103.7, kfm981, five star sports broadcast, first financial broadcast, voice of Pujiang. TV channels (13): Oriental TV, news integration, city, TV drama, first finance, five-star sports, documentary, arts and humanities, ICS foreign language, Oriental Shopping, hahaha dazzle TV, Oriental TV international overseas channel, Oriental film. National Digital Pay TV channels (15): urban theater, laughter theater, animation show, full documentary, Oriental finance and economics Pudong, rule of law world, seven color drama, happy color, game wind and cloud, charming music, life fashion, fast car, vigorous sports, new vision, golden channel. Newspapers and magazines (6 kinds): first financial daily, first financial weekly, Lujiazui, Shanghai TV, weekly radio and TV, Shanghai radio and TV research. Network transmission: wireless transmission, wired transmission and satellite transmission. （2） Content production and copyright management include news, variety show, social education, sports, film and television series, animation, documentary and other content production. Its five shore communication company specializes in program copyright trading within and outside the group. （3） New media products under Internet new media mainly include bestv platform, including IPTV, Ott, mobile client, etc.; financial media news products "watch news knews", including watch news client, 24-hour live streaming, etc.; Internet audio community application "Archimedes"; new media matrix of "first finance and economics", including Yicai network, Yicai client, YIC global (YIC Aiglobal). （4） Live performance troupe: Shanghai Drama Art Center, Shanghai Song and dance troupe, Shanghai Acrobatic Troupe, Shanghai Philharmonic Orchestra, Shanghai Comic Troupe, Shanghai Puppet Troupe, Shanghai light music troupe. School: Shanghai Circus School. Venues: Mercedes Benz cultural center, Shanghai International Dance Center, Maggie Grand Theater, Lanxin Grand Theater, Yihai theater, people's grand stage, Shanghai Circus City, et gathering, etc. Ticketing: Shanghai Cultural Information ticketing center. Dance beauty: Shanghai Dance Art Center (Shanghai Institute of stage technology). (five) cultural tourism and real estate have many cultural and geographical indications, such as Oriental Pearl TV Tower, Shanghai International Conference Center and Oriental Green Boat. Our company is engaged in the comprehensive development and operation management of cultural real estate. (six) cultural finance Shanghai Culture Radio, film and Television Group Finance Co., Ltd. is a national financial system of radio and television systems. It is a non banking financial institution that provides financial management services to SMG members for the purpose of strengthening the centralized management of SMG group and the Pearl River joint stock company and improving the efficiency of fund utilization. （7） Video shopping and other affiliated Oriental Shopping are the large-scale and characteristic video shopping service providers in China. In addition, SMG is also involved in mainframe games and mobile games, financial big data, TV post production, technical system services, children's art education and other industries. In the new round of development, SMG will take the mission of "spreading upward force and enriching public life", strive to practice the core values of "loyalty, responsibility, creation and win-win", focus on platform, content and service, leverage capital market, continuously deepen reform, innovate development mode, and strive to build a new mainstream media and comprehensive media with innovative vitality and international influence in China The cultural industry group has made new contributions to building the brand of "Shanghai culture", enhancing the soft power of national culture and expanding the international influence of Chinese culture.

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