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吉野家是一家享有百年历史的著名日本牛肉饭专门店，始创于1899年，在日本筑地鱼市场开设第一间分店。“吉野家”的名字来源于地名，日本的吉野山地区的牛肉饭最为著名，传说是12世纪时候日本名将源义经的爱妾静在掩护义经避难之时，在吉野山把制作牛肉饭的技巧教给了当地居民，于是牛肉饭成为当地的特产美味，“吉野家”之所以这样取名，也是为了说明自己的牛肉饭正宗。

经过百多年积极发展，吉野家分店遍及世界各地如北京、上海、香港、新加坡、美国加州及马来西亚等地区。时至今天，吉野家已在全球拥有超过1200间分店，为各地顾客提供日式美味食品及优质服务。吉野家主要经营各式美味日式盖浇饭，包括煎鸡饭，牛肉饭，东坡饭，咖喱鸡肉饭等，牛肉饭和煎鸡饭是吉野家的典型招牌菜，牛肉饭使用煮好的上好牛肉配上煮好的洋葱，加以酱汁，放在饭上，用料和做工简便。煎鸡饭先把无骨鸡胸肉放在锅里煎到金黄，皮酥肉嫩，然后切开肉但不切皮，和煮好的西兰花，菜花，胡萝卜一起码在有米饭的碗里，浇上棕色的酱汁，鸡肉金黄酥脆，酱汁甜咸可口，蔬菜娇艳欲滴，佐料不多但美味独特，整个碗里五颜六色，令人食欲大振。盖浇饭都用非常漂亮的日本大花瓷碗盛放，下面是米饭，上面有鸡肉或牛肉，最上面浇汁，吉野家在日本是非常便宜的大众化食品，其快捷方便而美味健康，受到很多日本人的青睐，其到中国后，售价和在日本时基本一致，中国物价只有日本的十分之一，但吉野家对于中国消费者来说不是非常贵，吃一次吉野家要人均花费15－30元，只比麦当劳的消费高一点。

吉野家一直以良心品质为本，所有食品均采用精选上等材料烹制而成，而且即叫即制，务求给予顾客最新鲜、最高品质的食品。为了能令顾客无论何时何地也能品尝到唯一的味美，吉野家一直始终如一地追求贯注“良心”的“真正品质”，为顾客提供快速的服务，舒适的环境以及品质优良、价格合理的美食。
国内发展

1992年2月，国内第一家吉野家招牌在北京这个百年古都挂起，正式宣告中国速食市场有了亚洲东方米食文化的身影。此后，经过长期的努力耕耘，直至2000年，京城才有第6家吉野家的开幕。

从此，吉野家进入了快速成长期：2001年第7家、2002年第18家、2003年第26家、2004年第37家、2005年第42家、2006年第52家…

几乎一年十家的增长速度，让京城的速食餐饮市场发生翻天覆地的变化，而吉野家的脚步也从北京迈出，到达了天津、廊坊、石家庄、东北的沈阳和大连，甚至是内蒙都挂起吉野家的店招了。

目前，仅在北京市吉野家就有53家餐厅，而中国境内的第100家餐厅也已在2006年于香港开张了。

展望未来，值得期待的2008年，吉野家将用北京的第100家分店迎接奥运的到来…

Yoshino family is a famous Japanese beef rice shop with a history of one hundred years. It was founded in 1899 and opened its first branch in the Japanese Tsukiji fish market. The name of "Yoshino family" comes from the place name. The beef rice in Yoshino mountain area of Japan is the most famous. It's said that in the 12th century, the concubine Jing of Yoshino, a famous Japanese general, taught the local residents the skills of making beef rice while sheltering from the Sutra. Therefore, beef rice became a local specialty delicacy. The reason why Yoshino family was so named is to explain that it was named from My beef meal is authentic. After more than 100 years of active development, jiyejia stores are located all over the world, such as Beijing, Shanghai, Hong Kong, Singapore, California and Malaysia. Today, Yoshino has more than 1200 stores around the world, providing customers with delicious Japanese food and high-quality services. Jiyejia mainly deals in all kinds of delicious Japanese covered rice, including fried chicken rice, beef rice, Dongpo rice, curry chicken rice, etc. beef rice and fried chicken rice are the typical signature dishes of jiyejia. Beef rice is cooked with good beef and cooked onion, with sauce, put on the rice, with simple materials and workmanship. Fried chicken rice first put boneless chicken breast in the pot and fry it to golden yellow, crispy skin and tender meat, then cut the meat but not cut the skin, code it together with cooked broccoli, cauliflower and carrot in a bowl with rice, pour brown sauce on it, the chicken is golden and crispy, the sauce is sweet, salty and delicious, the vegetables are delicate and charming, the seasoning is not much but delicious and unique, the whole bowl is colorful and appetizing. Covered rice is served in a very beautiful Japanese porcelain bowl with big flowers. Rice is below, chicken or beef is on top, and sauce is on the top. Yoshino is a very cheap popular food in Japan, which is fast, convenient, delicious and healthy. It is favored by many Japanese people. When it comes to China, its price is basically the same as when it was in Japan. The price in China is only one tenth of that in Japan, but Yoshino It's not very expensive for Chinese consumers. It costs 15-30 yuan per person to eat Yoshino, only a little higher than McDonald's. Yosano family has always been based on the quality of conscience. All foods are cooked with selected and superior materials, which is called instant system, in order to give customers the freshest and highest quality food. In order to enable customers to taste the only taste at any time and place, Yoshino has always been pursuing the "real quality" of "conscience", providing customers with fast service, comfortable environment and high-quality, reasonable price food. In February 1992, the first jiyejia signboard was put up in Beijing, a century old capital. It was officially announced that the Chinese fast food market had the figure of Asian Oriental rice culture. After a long period of hard work, it was not until 2000 that the sixth Yoshino family opened in Beijing. Since then, Yosano has entered a rapid growth period: the 7th in 2001, the 18th in 2002, the 26th in 2003, the 37th in 2004, the 42nd in 2005 and the 52nd in 2006 The growth rate of nearly ten restaurants in a year has made the fast food and beverage market in Beijing change dramatically, and Jiye's steps have also taken place from Beijing, reaching Tianjin, Langfang, Shijiazhuang, Shenyang and Dalian in the northeast, and even Jiye's shops have been put up in Inner Mongolia. Currently, there are 53 restaurants in Beijing alone, and the 100th restaurant in China opened in Hong Kong in 2006. Looking forward to the future, it is worth looking forward to 2008, Yoshino will use Beijing's 100th branch to welcome the arrival of the Olympic Games

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