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哥弟，台湾服装品牌名称，创立于1977年。本着将心比心、相辅相成的团队观，秉持物有所值、物超所值的诚信经营理念。2011年开始涉足电子商务。

哥弟主要产品有：女装、挎包、洗浴用品、视频、生活用品、配饰等。

品牌分为：哥弟、阿玛施、易俪和梅四个系列。

哥弟是近年来应用市场细分化策略比较成功的服装品牌之一，30岁以上这一年龄段的女性消费者生活讲究，需要得体而漂亮的衣着，但传统着衣观念和身材的限制，将她们阻隔在流行与时尚品牌之外，而她们恰恰就是扎扎实实的实力消费群。哥弟女装成功的秘密就在于解决了上述这些人的穿衣问题。

在中国的服装市场上，哥弟女装以“儒文化”为品牌内涵，以其准确的目标市场定位而在国内女装界占据一席之地。哥弟品牌绝不二价，颜色花而不哨，价格高而不贵，剪裁贴而不紧，完完全全对准了这群消费中坚的“胃口”。执着的坚持获得了执着的支持，哥弟女装将一大批忠实的顾客招揽在其周围，固定的客源消费支撑起其市场位置，不管市场环境多恶劣，有顾客不变的支持为其遮风挡雨。

哥弟品牌成功的一个重要原因就是市场细分化策略的选择得当，在其他品牌把产品大都定位在年轻人身上大做文章，激烈竞争时，哥弟瞄准中年白领这一中坚市场，从服装设计、营销网络到形象设计都做足文章，从而也获得了这一年龄段消费者的青睐，并在国内女装的销售额上一直名列前茅。

Brother brother, the name of Taiwan's clothing brand, was founded in 1977. In line with the team concept of heart to heart and complementary to each other, adhere to the business philosophy of value for money and value for money. Started to set foot in e-commerce in 2011. Brother brother's main products are: Women's wear, satchel, bath supplies, video, daily necessities, accessories, etc. The brand is divided into four series: brother brother, amashi, Yili and Mei. Brother brother is one of the most successful clothing brands in the application of market segmentation strategy in recent years. Female consumers over the age of 30 pay attention to their life and need appropriate and beautiful clothes. However, the limitations of traditional clothing concept and body shape block them from popular and fashion brands, and they are just solid strength consumers. The secret to the success of brotherhood women's clothing is to solve the problem of dressing these people. In China's clothing market, brotherhood women's clothing takes "Confucian culture" as its brand connotation and occupies a place in the domestic women's clothing industry with its accurate target market positioning. Brother brother's brand is not second price, the color is flowery but not sentinel, the price is high but not expensive, and the cutting is not tight, completely aiming at the "appetite" of this group of consumers. Persistent persistence has won persistent support. Brotherhood women's wear attracts a large number of loyal customers around it, and fixed customer consumption supports its market position. No matter how bad the market environment is, there is constant support from customers to protect it from the wind and rain. One of the important reasons for the success of brother's brand is the proper choice of market differentiation strategy. When other brands are positioning their products on young people and making a big deal of competition, brother aims at the middle-aged white-collar market, making enough articles from clothing design, marketing network to image design, so as to win the favor of consumers of this age and women in China The sales of clothing has always been at the top.

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