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森马品牌诞生于1996年，历经14年的发展，现已成为中国休闲服饰行业的领先品牌，在全国拥有3000多家销售网点，拥有活力、时尚两大产品线，近千种款式。森马服饰始终站在年轻人的潮流尖端，倾心打造年轻、活力、时尚的潮流品牌。

森马提出“穿什么，潮我看”的品牌口号，鼓励新世代的年轻人，发挥自我的美学创意，用“潮”美化世界。

在品牌提升上，森马全面导入“360度品牌管理”，分别从产品、声誉、顾客、卖场通道、视觉识别、形象等方面提升森马品牌影响力。森马广告语正式从“穿什么就是什么”升级为“穿什么潮我看”，表现自我是年轻一代的价值观与生活态度。巴拉巴拉以“童年不同样”为品牌理念，以“更多款式、更多选择”为品牌口号，采用店铺宣传、电视、网络、户外广告、报纸杂志等多种形式，注重校园赞助、模特秀以及公益活动等形式，塑造时尚、专业、安全的品牌形象，满足儿童多种场合下服饰需求，倡导“自由自在，无拘无束”的儿童成长理念。

浙江森马服饰股份有限公司是一家以虚拟经营为特色、以系列成人休闲服和儿童服饰为主导产品的品牌服饰企业。森马服饰始终站在年轻人的潮流尖端，倾心打造年轻、活力、时尚的潮流品牌。

公司旗下目前拥有“森马”和“巴拉巴拉”两大服饰品牌，其中，“森马”品牌创立于1996年，产品及品牌定位于年轻、时尚、活力、高性价比的大众休闲服饰，主要面向16-30岁的青少年学生群体以及刚踏入社会的年轻群体。“巴拉巴拉”品牌创立于2002年，定位为专业、时尚童装，主要面向0-14岁中产阶级及小康家庭的童装消费群体。

在未来发展中，森马服饰将立足主业，做强实业，坚持以共赢为基石，借力资本市场，继续实施多品牌发展战略，将“森马”品牌发展成为国内领先的休闲服饰领导品牌；“巴拉巴拉”品牌发展成为国内领先优势明显的儿童服饰领导品牌，打造品类丰富的一站式儿童服饰购物平台和儿童用品王国，将森马发展成为满足儿童及成人专业、时尚、多样生活需求的多品牌服饰集团，实现“森马伴你一生”的企业理想。

Senma brand was born in 1996, after 14 years of development, has become the leading brand in China's leisure clothing industry, with more than 3000 sales outlets in the country, two major product lines of vitality and fashion, nearly 1000 styles. Senma clothing has always been standing at the forefront of young people's trend, and is dedicated to building a young, dynamic and fashionable fashion brand. Senma puts forward the brand slogan of "what to wear, fashion I see", encourages the young people of the new generation to play their own aesthetic creativity and beautify the world with "fashion". In terms of brand promotion, Senma comprehensively introduces "360 degree brand management" to enhance its brand influence from product, reputation, customer, store channel, visual identity, image and other aspects. Senma's advertising language has been upgraded from "what is what to wear" to "what fashion to wear", expressing the values and life attitudes of the young generation. With the brand concept of "different childhood" and the brand slogan of "more styles, more choices", balabalabala focuses on campus sponsorship, model show and public welfare activities in various forms, such as shop publicity, TV, Internet, outdoor advertising, newspapers and magazines, to create a fashionable, professional and safe brand image, to meet the needs of children's clothing in various occasions, and advocates "Free, unrestrained" concept of children's growth. Zhejiang Senma Clothing Co., Ltd. is a brand clothing enterprise with the characteristics of virtual management and the leading products of a series of adult leisure clothing and children's clothing. Senma clothing has always been standing at the forefront of young people's trend, and is dedicated to building a young, dynamic and fashionable fashion brand. At present, the company has two major clothing brands, namely "Senma" and "balabalabala". The "Senma" brand was founded in 1996. Its products and brands are oriented at young, fashionable, dynamic and cost-effective public leisure clothing, mainly for young students aged 16-30 and young people just entering the society. "Balabala" brand was founded in 2002, positioning as a professional, fashionable children's wear, mainly for children's wear consumer groups of the middle class and well-off families aged 0-14. In the future development, Sima clothing will be based on the main business, strengthen the industry, adhere to win-win as the cornerstone, borrow the capital market, continue to implement the multi brand development strategy, and develop the "Sima" brand into the leading leisure clothing brand in China; "Balabala" brand into the leading children's clothing brand with obvious advantages, and create a one-stop style with rich categories Children's clothing shopping platform and children's products Kingdom, will develop Senma into a multi brand clothing group to meet the professional, fashionable and diverse needs of children and adults, and realize the enterprise ideal of "Senma accompanies you for life".

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