老龙口品牌怎么样 申请店铺

“老龙口”始建于1662年，即康熙元年。因座落于盛京（沈阳）龙城之东门，龙城东门乃龙城之口,因而御封得名“老龙口”。“老龙口”白酒多贡奉清朝廷，曾为康熙、乾隆、嘉庆、道光四帝10次东巡盛京御用贡酒，称为“朝廷贡酒”。清朝征战时期，曾作为清兵的壮行酒、出征酒，当时流传“飞觞曾鼓八旗勇”之说。“老龙口”至今已有340多年的悠久历史，是沈阳老字号企业、“中华老字号”。

“老龙口”历史文化积淀厚重，有老水井。井水素有“龙潭水”之称。水质清澈甘冽，宜于酿酒和饮用。据《奉天商务总会卷宗》记载：光绪三十二年（1906年），“老龙口”具禀呈内治门外（小东边门外）旁有甜水井一面，每日蒸食饮均赖此井。日俄战争期间寄居在“老龙口”附近的日军强行征饮此井水，“去春，日军田凯旋曾在附近营房寄居，当困取水捷便，日军往来熟悉”……老窖池。现存地穴式酒发酵窖是中国建造最早、规模最大、保存最完整、连续烧酒时间最长的老窖池群之一，已被沈阳市政府列入市级文物保护单位。老工艺。即《老龙口白酒传统酿造技艺》，被列入国家级和辽宁省级非物质文化遗产名录。“老龙口”还有酒文化博物馆，馆藏百年酒海、百年石磨、老商标等国家三级文物11件，现为国家AAA级旅游景点、全国工业旅游示范点和辽宁省、沈阳市科普教育基地。“老龙口”小说《酒觞》、《酒魂》、《酒神》三部曲，收藏于国家、辽宁省、沈阳市图书馆。

“老龙口”主导产品有三大系列：青（红）花龙系列、御酒系列、大白龙系列，200余个品种，属浓香型白酒。产品曾荣获“第29届布鲁赛尔国际博览会金奖”、“全国国货精品消费者最满意奖”、“轻工部酒类大赛银杯奖”。辽宁省、沈阳市消费者公认品牌产品26项，连续多年荣获辽宁省、沈阳市名牌产品和著名商标称号。2008年“老龙口”青花龙酒和一帆风顺酒被确定为供奥食品；2009年“老龙口”雕花龙酒、青（红）花龙酒被确定为全国十一运会辽宁体育代表团专用酒；2010年“老龙口”陈酿系列年份酒被确定为辽宁省市政府接待用酒。

“老龙口”先后荣获“国家大型一档企业”、“全国饮料制造业500强”、“国家一级档案管理企业”、“国家一级设备管理企业”、“中国轻工总会200家最大企业”、“东北三省行业十强企业”、“辽宁省文明企业”、“辽宁省思想政治工作先进单位”、“沈阳市特色企业文化典型单位”、沈阳市企业文化建设示范基地“、“沈阳市模范职工之家”“辽宁省思想政治工作先进单位”和“文明企业”等荣誉称号。等荣誉称号。

“老龙口”营销市场以沈阳为中心，白酒销量市内排在首位，约占市场份额的80%以上。辽宁省内市场已初具规模，销售网络延伸到各市、县。辽宁省外市场已辐射到哈尔滨、长春、天津、河南、山东、深圳、兰州、新疆、承德等地。产品远销韩国、朝鲜、日本、俄罗斯等国家，以及台湾、香港、澳门等地区。中高档产品结构由10%提高到38%，产品含金量大幅度提高，产品销售同比增长42%。今年6月1日，老龙口牌15年陈酿、30年陈酿和50年陈酿三个系列年份白酒被确定为辽宁省市政府系统接待用酒，为企业产品品牌价值提升、注入了新的活力。

Laolongkou was built in 1662, the first year of Kangxi. Located in the east gate of Shengjing (Shenyang) Longcheng, the east gate of Longcheng is the mouth of Longcheng, so Yufeng is named "old Longkou". "Laolongkou" liquor was mainly offered to the Qing Dynasty. It was once used by the four emperors Kangxi, Qianlong, Jiaqing and Daoguang for 10 times in the east to visit Shengjing for imperial use, which was called "imperial tribute". During the period of the Qing Dynasty's expedition, it was said that "flying Cup once drew eight banners of bravery" that was once used as the wine of heroic journey and expedition of the Qing army. "Laolongkou" has a long history of more than 340 years. It is a Shenyang time-honored brand enterprise and "China Time-honored Brand". "Laolongkou" has a profound historical and cultural accumulation, with an old well. Well water is known as "Longtan water". The water is clear and sweet, suitable for brewing and drinking. According to the file of Fengtian business association, in 1906, "Laolongkou" had the talent to present a sweet well beside the neizhimen gate (the small East Gate), which was used for cooking and drinking every day. During the war between Japan and Russia, the Japanese army living near Laolongkou forcibly collected and drank the well water. "In spring, the Japanese army Tian Kaixuan once lived in a nearby barracks. When it was difficult to get water, it was convenient, and the Japanese army was familiar with each other" Old cellar pool. The existing cellar is one of the oldest cellars built in China with the largest scale, the most complete preservation and the longest continuous cooking time. It has been listed as a municipal cultural relics protection unit by Shenyang municipal government. Old technology. That is, the traditional brewing technology of Laolongkou liquor has been listed in the national and provincial intangible cultural heritage list. "Laolongkou" also has the wine culture museum, which collects 11 national three-level cultural relics, such as the century wine sea, century stone mill and old trademark. It is now the national AAA level tourist attraction, the national industrial tourism demonstration site and the popular science education base of Liaoning Province and Shenyang City. "Old Longkou" novel "wine cup", "wine soul", "Wine God" trilogy, collected in the national, Liaoning Province, Shenyang City Library. "Laolongkou" has three major series of leading products: qinghualong series, Yujiu series, dabailong series, more than 200 varieties, belonging to Luzhou flavor liquor. The products have won the "29th Brussel International Fair Gold Award", "national best consumer satisfaction Award", "Light Industry Department wine competition silver cup award". There are 26 famous brand products recognized by consumers in Liaoning Province and Shenyang, and they have been awarded the titles of famous brand products and trademarks in Liaoning Province and Shenyang for many years. In 2008, "Laolongkou" qinghualong wine and yifanfengshun wine were determined as Olympic food; in 2009, "Laolongkou" diahualong wine and "qinghualong" wine were determined as the special wine for Liaoning sports delegation of the national 11th National Games; in 2010, "Laolongkou" aging series wine was determined as the reception wine of Liaoning provincial government. "Laolongkou" has successively won the titles of "national large first-class enterprise", "national top 500 beverage manufacturing industry", "national first-class file management enterprise", "national first-class equipment management enterprise", "200 largest enterprises of China Light Industry Association", "top 10 enterprises in three northeastern industries", "Liaoning civilized enterprise", "Liaoning advanced unit of Ideological and political work", "Shenyang City" Typical unit of characteristic enterprise culture, Shenyang enterprise culture construction demonstration base, Shenyang model staff home, Liaoning advanced unit of Ideological and political work, civilized enterprise and other honorary titles. And other honorary titles. The marketing market of "Laolongkou" takes Shenyang as the center, and the sales volume of liquor ranks first in the city, accounting for more than 80% of the market share. The market in Liaoning Province has begun to take shape, and the sales network has extended to cities and counties. Markets outside Liaoning Province have reached Harbin, Changchun, Tianjin, Henan, Shandong, Shenzhen, Lanzhou, Xinjiang, Chengde and other places. Products are exported to South Korea, North Korea, Japan, Russia and other countries, as well as Taiwan, Hong Kong, Macao and other regions. The structure of middle and high-end products increased from 10% to 38%, the gold content of products increased significantly, and the sales of products increased by 42% year on year. On June 1 this year, three series of liquors of Laolongkou brand, i.e. 15-year-old liquor, 30-year-old liquor and 50-year-old liquor, were determined as the reception liquor of Liaoning provincial and municipal government system, which promoted the brand value of the enterprise products and injected new vitality.

本文链接： https://brand.waitui.com/38406b4a6.html 联系电话：400-696-1662