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菀草壹WANCAOYI在职业女装行业中的票数：913 更新时间：2026-01-03

菀草壹WANCAOYI是哪个国家的品牌？「菀草壹WANCAOYI」是上海菀草壹服饰有限公司旗下著名品牌。该品牌发源于上海市，由创始人李 *在2008年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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上海菀草壹服饰有限公司（WANCAOYI+）于2008年成立，总部位于杭州，公司经营范围包括服装生产、加工、销售、服装辅料、饰品、鞋帽等。公司旗下经营以文艺、复古、时髦的风格的菀草壹女装。

品牌名称：菀草壹。

品牌风格：时髦、文艺、复古。

目标群体：心理年龄25—35岁成熟都市时尚女性，她们独立，奔放、热情、开朗、向往自由。

价格定位：189—3889元不等，面向颇具购买力，讲究品质，品位和个性的消群体,核心价格带为289-1200元。

菀草壹品牌主体面料：棉、麻。

营销方式：省级总经销、特许（加盟）专卖店、商场专厅。

运作模式：实行统一形象、统一服务、统一管理。

经营理念：服务就是营销。

Founded in 2008, wancaoyi + is headquartered in Hangzhou. Its business scope includes clothing production, processing, sales, clothing accessories, jewelry, shoes and hats, etc. The company's business to Literature and art, retro, fashionable style of wancao one women's wear. Brand name: wancaoyi. Brand style: fashionable, artistic and retro. Target group: mature urban fashion women aged 25-35, who are independent, unrestrained, enthusiastic, cheerful and yearning for freedom. Price positioning: 189-3889 yuan, for the consumer groups with purchasing power, quality, taste and personality, the core price band is 289-1200 yuan. Wancaoyi brand main fabric: cotton, hemp. Marketing mode: provincial general distribution, franchised (franchised) stores, shopping malls. Operation mode: unified image, service and management. Business philosophy: service is marketing.

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