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Shanghai Zhaowu Clothing Technology Co., Ltd. is a famous high-end decoration brand with design sense. It is a clothing enterprise specializing in the design and sales of high-end scarf shawl. The brand was born in 2002 in Tianzifang, Shanghai, focusing on the design and production of scarf. "Woo charm" takes the meaning of "charm", which means to charm women in the world with flowing lines and colors. The English meaning of "woo" is exploration. Logo Chinese traditional characters, seal cutting "charming" characters and brush writing "woo" in English mix Chinese and western. The design inspiration of Woo charm comes from Chinese traditional history and culture. Woo charm constantly transforms and innovates design. "How to live art", "transform the static beauty hanging on the wall into the flowing beauty" and "let the works speak for themselves" have always been the design tenet of Woo's charm. In 2002, Shanghai Zhaowu trading company was founded, and "woo charm" brand was born in Tianzifang, Shanghai. In 2007, the brand's new positioning: to build a local brand in China and prove the quality and taste of "made in China" to the world. At the end of the year, "woo charm" brand entered the Beijing market. In 2011, it began to cooperate with luxecorp, a French consulting company, to guide and improve the store image, e-commerce, product display, brand planning and international market development. In 2013, woo charm of Shanghai Fashion week released a special release show of "five elements". In 2014, woo charm of Shanghai Fashion Week held a special release show, releasing a series of scarves such as Picasso, Dai, etc

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