SHINEWAY双汇品牌怎么样 申请店铺

双汇集团始终坚持围绕“农”字做文章，围绕肉类加工上项目，实施产业化经营。以屠宰和肉类加工业为核心，向上游发展饲料业和养殖业，向下游发展包装业、物流配送、商业、外贸等，形成了主业突出、行业配套的产业群，推动了企业持续快速发展：80年代中期，企业年销售收入不足1000万元，1990年突破1亿元，2013年达到472亿元，年均复合增长率30%以上。

双汇集团实施六大区域的发展战略，立足河南、面向全国在黑龙江、辽宁、内蒙古、河北、山东、江苏、浙江、湖北、河南、江西、四川、广东、安徽、广西、上海等18个省市建设了20多家现代化肉类加工基地，在31个省市建有300多个销售分公司和现代化的物流配送中心，在美国、西班牙、日本、韩国、香港、新加坡、菲律宾等建立有办事机构，形成了纵横全国、辐射海外的生产销售网络，使双汇产品走出河南、遍布全国、走向世界。

双汇集团坚持引进先进的技术和设备，改造传统肉类工业。先后投入40多亿元，从欧美等发达国家引进先进的技术设备4000多台/套，通过消化、吸收和再创新，实现技术与国际接轨。双汇集团率先把冷鲜肉引入国内，实行“冷链生产、冷链销售、冷链配送、连锁经营”，实现了肉类的品牌化经营，结束了中国卖肉没有品牌的历史，开创了中国肉类品牌。

双汇集团坚持技术创新，建立了国家级的技术中心、博士后工作站，培育了600多人的产品研发队伍，围绕中式产品的改造、西式产品的引进、屠宰行业的精深加工，做出了1000多种的产品群，满足不同层次的消费需求，双汇肉制品、双汇冷鲜肉已成为广大消费者一日三餐首选的肉类品牌。

双汇把诚信体系建设与企业的发展愿景、管理文化有机结合起来，确立了“开创中国肉类品牌，促进中国肉类产业升级”的企业使命；制定了“消费者的安全与健康高于一切，双汇品牌形象与信誉高于一切”的质量方针；形成了“诚信立企，德行天下”的企业文化；实现了企业的生产经营管理与诚信体系建设的高度统一。

双汇集团秉承“产品质量无小事，食品安全大如天”的质量理念，铁腕抓质量，铁心保安全，把国际先进的ISO9001、HACCP、ISO22000、ISO14000等管理体系和信息化技术应用到供、产、存、运、销等各环节，不断完善质量和食品安全内控体系，严把采购、生产、销售关，实行进厂原料批批检验、生猪在线头头检测、出厂产品批批检查，开放式办工厂、透明化办企业，自觉接受消费者、媒体、政府等社会各界的监督，赢得了消费者的信赖。

双汇集团经过30年的发展，做大了产业、做优了产品、做响了品牌，在传统的肉类工业中走出了一条新型的工业化道路。双汇每年消化2000万头生猪、70万吨鸡肉、7万吨植物蛋白，年转化粮食1000多万吨，带动170多万人从事与双汇相关的种植、养殖及原料采购、产品销售，年增加农业产值600多亿元,增加社会各类人员收入100多亿元，为地方经济和中国肉类行业做出了突出贡献。

Shuanghui group always insists on making articles around the word "agriculture" and implementing industrialized operation around meat processing projects. With the slaughtering and meat processing industry as the core, it develops feed industry and breeding industry to the upstream, packaging industry, logistics distribution, commerce, foreign trade, etc. to the downstream, forming an industry group with outstanding main business and supporting industry, and promoting the sustainable and rapid development of enterprises: in the mid-1980s, the annual sales revenue of enterprises was less than 10 million yuan, breaking through 100 million yuan in 1990, reaching 47.2 billion yuan in 2013, with an average annual compound increase The growth rate is more than 30%. Shuanghui group has implemented the development strategy of six regions. Based on Henan Province and facing the whole country, it has built more than 20 modern meat processing bases in 18 provinces and cities, including Heilongjiang, Liaoning, Inner Mongolia, Hebei, Shandong, Jiangsu, Zhejiang, Hubei, Henan, Jiangxi, Sichuan, Guangdong, Anhui, Guangxi, Shanghai, and more than 300 sales branches and modern logistics distribution companies in 31 provinces and cities The center has set up offices in the United States, Spain, Japan, South Korea, Hong Kong, Singapore, the Philippines, etc., forming a nationwide and overseas production and sales network, so that Shuanghui products can go out of Henan, all over the country and the world. Shuanghui group insists on introducing advanced technology and equipment and reforming the traditional meat industry. More than 4 billion yuan has been invested successively. More than 4000 sets of advanced technical equipment have been imported from developed countries such as Europe and the United States. Through digestion, absorption and re innovation, the technology has been brought into line with international standards. Shuanghui group took the lead in introducing cold fresh meat into China, carrying out "cold chain production, cold chain sales, cold chain distribution and chain operation", realizing the brand management of meat, ending the history of no brand in Chinese meat sales and creating a Chinese meat brand. Shuanghui group adheres to technological innovation, establishes a national level technical center and postdoctoral workstation, cultivates a product R & D team of more than 600 people, makes more than 1000 product groups around the transformation of Chinese products, the introduction of Western products, and the intensive processing of the slaughtering industry, and satisfies the consumption demand of different levels. Shuanghui meat products and Shuanghui cold fresh meat have become the majority of consumers for one day The meat brand of choice for three meals. Shuanghui organically combines the construction of integrity system with the development vision and management culture of the enterprise, establishes the enterprise mission of "creating Chinese meat brand and promoting the upgrading of Chinese meat industry"; formulates the quality policy of "the safety and health of consumers are above everything, and the image and reputation of Shuanghui brand are above everything"; forms the enterprise culture of "establishing an enterprise with integrity and being virtuous" It has achieved a high degree of unity between the production and operation management of the enterprise and the construction of the credit system. Shuanghui group adheres to the quality concept of "product quality is no small matter, food safety is as big as the sky", pays close attention to quality and ensures safety. It applies the international advanced management system and information technology such as ISO9001, HACCP, ISO22000 and ISO14000 to all links of supply, production, storage, transportation and marketing, constantly improves the internal control system of quality and food safety, and strictly controls the purchase, production and sales The raw material batch inspection, pig online head inspection, ex factory product batch inspection, open factory, transparent enterprise, consciously accept the supervision of consumers, media, government and other social sectors, and win the trust of consumers. After 30 years of development, Shuanghui group has expanded its industry, improved its products and made its brand famous, and has embarked on a new industrialization path in the traditional meat industry. Shuanghui digests 20 million pigs, 700000 tons of chicken and 700000 tons of plant protein every year, transforms more than 10 million tons of grain every year, drives more than 1.7 million people to engage in cultivation, breeding, raw material procurement and product sales related to Shuanghui, increases agricultural output value by more than 60 billion yuan every year, and increases income of all kinds of people by more than 10 billion yuan, making outstanding contributions to local economy and China's meat industry.

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