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Soneed为韩都衣舍集团旗下“韩风优雅时尚女装”品牌。

韩都衣舍品牌创立于2008年，为都市时尚人群提供高品质的流行服饰。韩都衣舍凭借“款式多，更新快，性价比高”的产品理念深得全国消费者的喜爱和信赖。

截止2013年底，公司有40余个业务部门，员工人数超过2300人。韩都衣舍的“单品全程运营体系（IOSIP）”是传统企业利用互联网提升运营效率的一个成功案例，入选清华大学MBA教学案例库。韩都衣舍（集团）旗下品牌：HSTYLE（韩风快时尚女装），AMH（韩风快时尚男装），MiniZaru 米妮哈鲁（韩风快时尚童装），NANADAY娜娜日记（韩风甜美少女装），Soneed（韩风OL时尚女装），Forqueens范·奎恩（韩风时尚大码女装），Dequanna迪葵纳（韩风时尚妈妈装），niBBuns尼班诗（欧美风快时尚女装），素缕Souline（东方复古设计师女装），自古ZIGU（东方禅意设计师男装）等。

Soneed目标客户群为25-35岁的中高收入白领。Soneed产品款式紧跟韩国的时尚流行趋势，并且融合了亚洲女性曲线的特点。产品的设计独特、注重细节表达，打破了一贯的传统职业装的拘束，更加时尚优雅，获得了广大都市时尚白领的喜爱和信赖。

Soneed把流行时尚清晰的呈现，以超速度、精款式、高品质、产销一体的高效率经营模式，为潮流OL女性提供更高的生活品质。

Soneed is the brand of "Korean elegant and fashionable women's wear" under the handu clothing group. Handu clothing brand was founded in 2008 to provide high-quality fashionable clothing for urban fashion people. With the product concept of "many styles, fast update and high cost performance", handu clothing has won the love and trust of consumers all over the country. By the end of 2013, the company had more than 40 business departments with more than 2300 employees. The "iosip" of handu Yishe is a successful case of traditional enterprises using the Internet to improve operation efficiency. It was selected into the MBA teaching case base of Tsinghua University. Brands of handu clothing (Group): hstyle (Hanfeng fast fashion women's wear), AMH (Hanfeng fast fashion men's wear), minizaru Minnie Haru (Hanfeng fast fashion children's wear), nanaday Nana diary (Hanfeng sweet girl's wear), soneed (Hanfeng ol fashion women's wear), forqueens fan Quinn (Hanfeng fashion big size women's wear), dequanna dikuna (Hanfeng fashion mother's wear), Nibbuns Nibanshi (fast fashion women's clothing in Europe and America), souline (Oriental retro designer women's clothing), Zigu (Oriental Zen designer men's clothing), etc. The target customer base of soneed is middle and high-income white-collar workers aged 25-35. Soneed product style follows the fashion trend of South Korea, and integrates the characteristics of Asian women's curve. The design of the product is unique and pays attention to detail expression. It breaks the restriction of traditional professional dress, becomes more fashionable and elegant, and gains the love and trust of the majority of urban fashionable white-collar workers. Soneed presents the fashion clearly, and provides a higher quality of life for the fashion ol women with an efficient business model of super speed, fine style, high quality and integration of production and marketing.

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