BestBuy百思买品牌怎么样 申请店铺

Bestbuy公司起始于一家名叫音乐之声的音频配件门店。公司于1966年成立于明尼苏达州，并在1983年更名为百思买。1983年，我们调整了我们的营销策略，开始采用大众营销技巧，在“超级门店”概念下运营各分店，提供更齐全的产品选择。1989年，我们取消了佣金制的销售模式，引入了自助式折扣店的经营理念，从而彻底改变了我们传统的零售手段，并在购物过程中为消费者提供了更多的自主权和空间。Bestbuy作为全球最大也是最富盛誉的零售企业之一，主营消费电子、家居办公用品、电器、娱乐软件及其相关服务。作为一个勇于创新，不断壮大的财富杂志百强企业，百思买的巨大成功归功于其在美国、加拿大和中国范围内13万余名员工的激情、智慧和专业技能。从一家小型企业创业至今，公司克服了诸如行业兼并、企业扩张、产品集中化与普及化等障碍，一跃成为北美地区总产值高达310亿美元的知名技术娱乐产品及服务零售连锁企业。

百思买BESTBUY是全球最大的家用电器和电子产品的零售和分销及服务集团。BESTBUY企业集团包括BESTBUY零售、音乐之苑集团、未来商场公司、MagnoliaHi-Fi、以及热线娱乐公司、FutureShop、五星电器。BESTBUY在北美同行业中处于领先地位，着眼于企业展望、使命和价值观。BESTBUY名列全美《财富》200强第66位，全球500强企业第142位。

公司历史

公司于1966年成立于明尼苏达州，并在1983年更名为百思买。

1983年，公司调整了公司的营销策略，开始采用大众营销技巧，在“超级门店”概念下运营各分店，提供更齐全的产品选择。1989年，公司取消了佣金制的销售模式，引入了自助式折扣店的经营理念，从而彻底改变了公司传统的零售手段，并在购物过程中为消费者提供了更多的自主权和空间。

在2000财政年度，公司推出了首个网上购物网站。

百思买的门店模式不断发展，针对特定产品采用了更多的互动演示手段，向顾客提供更为完善的服务，从而进一步提升了效率并改进了销售模式。在2000财政年度，公司引入了小众市场百思买门店概念，它提供和大型门店一样的商品，但在产品分类上进一步细分，符合每个不同社区的需要。

在2001财政年度，公司收购了MagnoliaHi-Fi连锁店，这是一家总部设在西雅图和华盛顿的高端影音产品零售企业，从而争取到了市场上的高层次消费群体。在2004财政年度，MagnoliaHi-Fi更名为MagnoliaAudioVideo。公司相信这个新名字和重新设计的商标更能代表MagnoliaAudioVideo作为高端消费电子零售商的形象。

公司在2002财政年度收购了一家加拿大的主要消费电子零售企业FutureShop,这也进一步巩固了公司的国际化战略趋势。此次兼并使公司有机会增加销售额，扩大市场份额，并能更好地借鉴和利用各自在消费电子零售业的专业经验。2003财政年度，公司在加拿大引入了百思买品牌。这两个品牌在加拿大市场的运作都非常成功。

公司在2003财政年度收购了GeekSquad。GeekSquad公司提供民用和商用的电脑支持服务。公司收购GeekSquad是为了进一步向顾客提供技术支持服务。

2006年，百思买收购了高端家用产品零售企业PacificSalesKitchenandBath。

Centers公司。此次兼并显著提升了公司各方面能力，凭借已被证明颇富成效的展示厅模式，针对高端顾客群体，经营各大顶级家电品牌。

收购江苏五星电器

2006年5月12日，百思买正式向外界宣布，以控股的方式实现了对江苏五星电器的收购。至此，中国家电连锁企业前三强：国美、苏宁和百思买。这和世界零售100强排行榜的比例几乎一致，在近几年该排行榜中大体有10%左右的是大型专业连锁店，其中有三分之一左右为家电连锁企业。

2011年2月22日，百思买在官网发布公告，将关闭在中国大陆地区的9家百思买门店，并计划将于2012年间在中国开设将近50家五星电器门店。

Bestbuy started as an audio accessories store called voice of music. The company was founded in Minnesota in 1966 and changed its name to best buy in 1983. In 1983, we adjusted our marketing strategy and began to use mass marketing techniques to operate our branches under the concept of "super stores" to provide more complete product choices. In 1989, we cancelled the commission sales mode and introduced the business concept of self-service discount stores, which completely changed our traditional retail means and provided more autonomy and space for consumers in the shopping process. As one of the largest and most prestigious retail enterprises in the world, bestbuy is mainly engaged in consumer electronics, home office supplies, electrical appliances, entertainment software and related services. As one of the top 100 Fortune magazine companies, best buy's great success is attributed to the passion, wisdom and professional skills of more than 130000 employees in the United States, Canada and China. Since a small enterprise started up, the company has overcome such obstacles as industry merger, enterprise expansion, product concentration and popularization, and has become a famous technology entertainment product and service retail chain enterprise with a total output value of 31 billion US dollars in North America. Bestbuy is the world's largest retail and distribution and service group for home appliances and electronic products. Bestbuy group includes bestbuy retail, music garden group, future mall company, magnoliahi fi, hotline entertainment company, futureshop and five star appliance. Bestbuy is a leader in the same industry in North America, focusing on corporate vision, mission and values. Bestbuy ranked 66th in the fortune 200 and 142nd in the global 500. Company history was founded in Minnesota in 1966 and changed its name to best buy in 1983. In 1983, the company adjusted its marketing strategy and began to use mass marketing techniques to operate its branches under the concept of "super stores" to provide more complete product choices. In 1989, the company cancelled the sales mode of commission system and introduced the management concept of self-service discount shop, which completely changed the traditional retail means of the company and provided more autonomy and space for consumers in the shopping process. In fiscal year 2000, the company launched its first online shopping website. With the continuous development of the store mode of best buy, more interactive demonstration means are adopted for specific products to provide customers with more perfect services, thus further improving the efficiency and sales mode. In fiscal year 2000, the company introduced the concept of small market best buy store, which provides the same products as large stores, but further subdivides the product classification to meet the needs of each different community. In fiscal year 2001, the company acquired Magnolia hi fi chain, a high-end video and audio product retail enterprise headquartered in Seattle and Washington, so as to gain a high-level consumer group in the market. In fiscal year 2004, magnoliahi fi was renamed magnoliaaudiovideo. The company believes that the new name and the redesigned logo better represent Magnolia audiovideo as a high-end consumer electronics retailer. In 2002, the company acquired futureshop, a major consumer electronics retail company in Canada, which further consolidated the company's international strategic trend. The merger gives the company the opportunity to increase sales, expand market share, and better learn from and make use of their professional experience in the consumer electronics retail industry. In fiscal year 2003, the company introduced the best buy brand in Canada. Both brands have been very successful in the Canadian market. The company acquired geeksquad in fiscal year 2003. Geeksquad provides both civil and commercial computer support services. The company acquired geeksquad to further provide technical support services to customers. In 2006, best buy acquired Pacific Sales kitchen and bath, a high-end household product retailer. Centers. The merger has significantly improved the company's capabilities in all aspects. With the exhibition hall model which has been proved to be quite effective, the company manages various top household appliance brands for high-end customer groups. On May 12, 2006, best buy officially announced to the outside world that it had acquired Jiangsu Five Star Electric by way of holding shares. So far, China's top three home appliance chain enterprises: Gome, Suning and best buy. This is almost the same as the proportion of the top 100 retailers in the world. In recent years, about 10% of the top 100 retailers are large professional chain stores, and about one third of them are home appliance chain enterprises. On February 22, 2011, best buy announced on its official website that it would close 9 best buy stores in mainland China and plan to open nearly 50 five-star appliance stores in China in 2012.

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