陈麻婆品牌怎么样 申请店铺

四川，物华天宝，人杰地灵。名满天下的川菜，便发祥于四川这片沃土。食之于四川，又当首推历史名城成都。有着3000余年悠久历史的“美食之都”成都，遍布其大街小巷的名店、名食、名吃。则汇集了川菜的精粹。“美酒成都堪送老”；“万里桥边多酒家”；“珍盘忆少城”（“少城”和“锦城”、“芙蓉城”一样，均乃成都之别称），从唐代的李白、杜甫、李商隐、张籍、宋代的苏东坡、陆游等诗人的诗句中都可以看出，早在唐宋时代，成都的美食佳肴已是脍炙人口，闻名遐迩了。

川菜是中国“四大菜系”之一，是巴蜀文化的重要组成部分之一。从商周时期开始，在漫长的历史进程中，川菜经过了由简到繁，由粗到精，味别多样的演变，到今已成为驰名中外的著名菜系，享有“食在中国，味在四川”的美称。川菜味型之多、调制之妙、菜式之繁，堪称中外菜肴之首。“一菜一格、百菜百味”，是中外食客对川菜特点的高度概括。

以“中国西部餐饮业首强企业”、“四川省最大规模最佳效益餐饮企业”、四川省成都市饮食（集团）公司旗下的“龙抄手”、“陈麻婆豆腐”等为代表的50余家“中华老字号”名店，林林总总，散落在成都的大街小巷；近百家加盟店，遍布四海五洲。百年老店，英姿勃发；终日顾客盈门，车水马龙。我公司共拥有23个“中华老字号”餐饮品牌。其中“龙抄手”、“陈麻婆豆腐”等多个品牌，荣登2006年“中国餐饮100强品牌榜”（中华人民共和国商务部评定），仅2005年，本公司总销售额即今4亿元；仅“龙抄手”春熙路店2005年总销售额即超过4000万元。

我公司是目前我国拥有“国际中餐烹饪大师”、“中国烹饪大师”、“川菜烹饪大师”人数最多、烹饪技术力量最雄厚的餐饮企业，拥有上千名川菜烹饪师；拥有高、中级经济师、会计师和高中级专业教师近200名。我公司拥有两所烹饪学校、一个占地80余亩的“川菜产业园”、一家职业资格鉴定所和一家创刊于1996年、在业内很有影响力的时尚生活杂志《川菜天地》。另外，还拥有“中国名菜”、“中国名点”共27种，并成功将“龙抄手”、“陈麻婆豆腐”、“赖汤圆”、“钟水饺”、“樟茶鸭”等30余种川菜名食、风味小吃、调辅原料、速冻食品转化为工业化生产、创建了“赖汤圆食品厂”、“樟茶鸭食品厂”、“香风味食品厂”和稳固发展的种养殖基地，年产值达数千万元，产品畅销国内外。

我公司有着50多年的辉煌创业史。邓小平、江泽民、杨尚昆、李鹏、朱镕基、万里等一大批老一辈无产阶级革命家、党和国家领导人以及尼克松、西哈努克等许过国外元首，都曾品尝过我公司烹饪大师烹饪的菜品。早在上世纪80年代初，本公司便陆续派出300多名德艺双馨的川菜厨师，远赴美国、日本、澳大利亚、圭亚那、泰国等国传播川菜文化和烹饪技艺；近年来先后向北京钓鱼台、人民大会堂和北京的长城饭店以及上海、天津、成都、杭州、广州、深圳、哈尔滨、海口等城市的五星级涉外饭店派出整套川菜厨师队伍，硕果累累，传为佳话。

为保护非物质文化遗产的精髓，弘扬源远流长的川菜文化，现根据中华人民共和国国务院令第485号《商业特许经营管理条例》和《中国人民共和国商务部2007年第15号令》的要求，我公司已于2007年11月通过了中国人民共和国商务部《商业特许经营管理系统》登记备案（登录号为：5101000002）。我公司从而成为唯一有权在全国范围内开展龙抄手、钟水饺、陈麻婆豆腐、赖汤圆、荣乐园、夫妻肺片、盘飧市、成都小吃城、市美轩、竟成园、带江草堂（邹鲢鱼）、粤香村、耗子洞鸭店、竹林小餐、珍珠圆子、利宾宴、芙蓉餐厅、谭豆花、少城小餐、师友面、耀华餐厅、郭汤圆、成都餐厅共23个“中华老字号”餐饮特许经营业务的企业。我公司面向全国和国外开展“中华老字号”餐饮品牌特许经营业务的消息发布后，在国内外和业内立即引起强烈反响，来电垂询和来成都造访的各地投资商络绎不绝。

百年悠久历史的深沉积淀，形成独一无二、有口皆碑的知名度。“中华老字号”的唯一性和不可替代性，是特许经营店成功的先机，成熟的厨师培训机制和科学的管理体系是特许经营店成功的保障。机不可失，失不再来。挚诚欢迎我国各地和外国有投资川菜和成都小吃产业意向的朋友光临本公司！
第一朵奇葩——川菜的脸：“陈麻婆豆腐”

“陈麻婆豆腐”创立于1862年。在这近150年的历史舞台上，她到底演绎了多少风流？该菜的特点是麻、辣、烫、香、酥结合。最有意思的是，绰号“麻婆”的饭店掌灶老板娘陈氏，她当年做这道菜时，并没有想到这道菜会扬名四海，而只是以此菜的味重与麻辣刺激，让过路的脚夫多买饭吃。“麻婆豆腐”是下层菜肴里第一个进入现代川菜名菜的代表，她以她独特的魅力如今已传遍了全世界。

在清同治年间，成都北门外的万福桥边有家小饭店，老板姓陈。他的老婆陈氏面带麻粒，人们戏称为“陈麻婆”。陈麻婆心地善良，厨艺精良，平常物料经她之手，便能化为神奇：她做豆腐只用一小块牛肉剁茉煸炒，一小块豆腐切丁烫熟，一小撮青蒜宰断提味，便能做出惊天之美：之间牛肉细嫩红亮，豆腐洁白如玉，青蒜碧绿青鲜，整个菜红绿白相衬，再加上辣椒、花椒、豆瓣酱等，这样烹制出来的佳肴具有麻、辣、烫、鲜、嫩、香等特点，合成一个字，就是一个美。人们由此亲切地称此菜为“陈麻婆豆腐”。由于名气不断扩大，后来饭店也改名为“陈麻婆豆腐店”。

当年，陈麻婆发明的这个菜，不仅早就进入很多人的家庭菜谱，同样也是在几乎所有的川菜馆里占据第一第二的位置的招牌菜，现已名扬海外，成为名副其实的“国际名菜”了。同时，“陈麻婆豆腐”也是由国家命名的第一家“中华老字号”老牌餐饮名店。

Sichuan, a land of plenty, a land of outstanding people. Sichuan cuisine, which is famous all over the world, originated in this fertile land of Sichuan. Food in Sichuan should be the first historical city Chengdu. Chengdu, the "city of gastronomy" with a long history of more than 3000 years, is full of famous shops, famous food and famous food in its streets. The essence of Sichuan cuisine. "Good wine can send the old to Chengdu"; "there are many restaurants beside wanliqiao"; "memory of the little city in zhenpan" ("little city" is another name of Chengdu like "Jincheng" and "Furong city"). From the poems of Li Bai, Du Fu, Li Shangyin, Zhang Ji of Tang Dynasty, Su Dongpo of Song Dynasty, Lu You and other poets, we can see that as early as Tang and Song Dynasty, Chengdu's delicacies have become popular and well-known Well known. Sichuan cuisine is one of the "four major cuisines" in China and an important part of Bashu culture. Since the Shang and Zhou dynasties, in the long historical process, Sichuan cuisine has evolved from simple to complex, from coarse to fine, with various flavors. Now it has become a famous Chinese and foreign cuisine, enjoying the reputation of "eating in China, taste in Sichuan". Sichuan cuisine is the first of Chinese and foreign cuisines for its many flavors, wonderful modulation and complexity. "One dish, one style, one hundred dishes and one hundred flavors" is a high generalization of the characteristics of Sichuan cuisine by Chinese and foreign diners. More than 50 famous stores of "Chinese time-honored brand" represented by "the first strong enterprise in catering industry in Western China", "the largest and most effective catering enterprise in Sichuan Province", and "longzhushou" and "ChenMapo tofu" under Chengdu catering (Group) Co., Ltd., are scattered in the streets and lanes of Chengdu, and nearly 100 franchised stores are spread all over the world and five continents. A hundred years old shop is full of customers all day long. Our company has 23 "Chinese time-honored brand" catering brands. Among them, many brands, such as "longzhuo" and "Chen Mapo Tofu", were listed in the "top 100 brands of Chinese catering" (evaluated by the Ministry of Commerce of the people's Republic of China). In 2005 alone, the total sales of the company reached 400 million yuan; in 2005 alone, the total sales of Chunxi Road store of "longzhuo" exceeded 40 million yuan. Our company is a catering enterprise with the largest number of "international Chinese cooking masters", "Chinese cooking masters" and "Sichuan cuisine cooking masters" and the most powerful cooking technology in China, with thousands of Sichuan cuisine cooks, and nearly 200 senior and intermediate economists, accountants and high school professional teachers. Our company has two cooking schools, a "Sichuan cuisine Industrial Park" covering an area of more than 80 mu, a professional qualification Institute and a fashion life magazine "Sichuan cuisine world", which was founded in 1996 and has great influence in the industry. In addition, it has 27 kinds of "Chinese famous dishes" and "Chinese famous points", and has successfully transformed more than 30 kinds of Sichuan famous food, flavor snacks, blending auxiliary raw materials and frozen food, such as "longzhushou", "ChenMapo tofu", "laitangyuan", "zhongshuijiao", "Zhangcha duck", into industrial production, and established "laitangyuan food factory", "Zhangcha duck food factory", "fragrant food factory" The plant "and the stable development of the breeding base, the annual output value of tens of millions of yuan, the products sell well at home and abroad. Our company has more than 50 years of brilliant entrepreneurial history. Deng Xiaoping, Jiang Zemin, Yang Shangkun, Li Peng, Zhu Rongji, Wanli and many other senior proletarian revolutionaries, party and state leaders, Nixon, Sihanouk and other foreign heads of state have all tasted the dishes cooked by our company's culinary masters. As early as the early 1980s, the company has successively sent more than 300 Sichuan cooks of both virtue and art to the United States, Japan, Australia, Guyana, Thailand and other countries to spread Sichuan culture and cooking skills; in recent years, it has successively sent to Diaoyutai, the Great Hall of the people, the Great Wall Hotel in Beijing, Shanghai, Tianjin, Chengdu, Hangzhou, Guangzhou, Shenzhen, Harbin, Haikou, etc The city's five-star foreign-related hotel has sent a whole team of Sichuan cuisine chefs, who have made great achievements and spread good stories. In order to protect the essence of intangible cultural heritage and promote the long-standing Sichuan cuisine culture, our company has passed the registration and filing of the commercial franchise management system of the Ministry of Commerce of the people's Republic of China in November 2007 in accordance with the requirements of the regulations on the administration of commercial franchise (Order No. 485 of the State Council of the people's Republic of China) and the order No. 15 of the Ministry of Commerce of the people's Republic of China (Order No. 15 of 2007) (login No.: 51010000002). Our company thus becomes the only one with the right to carry out nationwide longzhushou, zhongshuijiao, ChenMapo tofu, Lai Tangyuan, Rongyuan, husband and wife lung slice, pangtai City, Chengdu snack city, shimeixuan, jingchengyuan, Caotang (Zou silver carp), Yuexiang village, mouse hole duck restaurant, Zhulin small meal, pearl round son, Libin banquet, Furong restaurant, Tan Douhua, Shaocheng small meal, teachers and friends noodles Yaohua restaurant, guotangyuan restaurant and Chengdu restaurant are 23 "Chinese time-honored brands" catering franchise businesses. After the release of the news that our company carried out the franchise business of "Chinese time honored brand" catering brand for the whole country and abroad, it immediately aroused strong repercussions at home and abroad and in the industry, and a large number of investors from all over the world came to Chengdu for inquiries and visits. With a long history of one hundred years, it has formed a unique and well-known reputation. The uniqueness and irreplaceable of "China Time-honored Brand" is the first chance for franchise stores to succeed. Mature chef training mechanism and scientific management system are the guarantee for franchise stores to succeed. It's a chance that never comes again. We sincerely welcome friends from all over China and foreign countries who are willing to invest in Sichuan cuisine and Chengdu snack industry to visit our company! "Chen Mapo Tofu" and "Chen Mapo Tofu" were founded in 1862. In this nearly 150 years of historical stage, how much romance has she performed? This dish is characterized by the combination of hemp, spicy, hot, fragrant and crispy. The most interesting thing is that Chen Shi, the owner of the restaurant who is nicknamed "Mata", didn't expect that this dish would be famous when she made it, but only because of its strong taste and spicy stimulation, let the passing Porter buy more rice. "Mapo Tofu" is the first representative of modern Sichuan cuisine in the lower cuisine. With her unique charm, it has now spread all over the world. During the Tongzhi period of the Qing Dynasty, there was a small restaurant near the Wanfu bridge outside the north gate of Chengdu. The owner's surname was Chen. His wife Chen's face is covered with granulated hemp, which is nicknamed "grandma Chen". Chen Ma is kind-hearted and has excellent cooking skills. Ordinary materials can be turned into magic by her hands: she only uses a small piece of beef to chop and stir fry tofu, a small piece of tofu to cut and scald, a small piece of green garlic to cut and improve the taste, and then she can make amazing beauty: the beef is tender and bright red, the tofu is white as jade, the green garlic is green and fresh, the whole dish is red, green and white, plus pepper, pepper, bean The dishes cooked in this way have the characteristics of hemp, spicy, hot, fresh, tender, fragrant and so on. One word is beauty. People call this dish Chen Mapo Tofu. Due to its growing reputation, the hotel was later renamed "Chen Mapo Tofu Shop". At that time, Chen Mapo invented this dish, which not only entered many people's family recipes early, but also occupied the first and second place in almost all Sichuan restaurants. Now it is famous overseas and has become a veritable "international famous dish". At the same time, "Chen Mapo Tofu" is also the first "Chinese time-honored brand" famous restaurant named by the state.

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