贾永信品牌怎么样 申请店铺

古城西安，传统名贵视频繁花似锦，琳琅满目。其中，“中华老字号-贾永信”清真名食腊牛羊肉，选配料独到，按照传统的四季八节二十四节气，不同季节不同配料进行腌制，用世传的秘方配料大火煮小火焖，达到十小时以上，才能做出正宗味。工艺考究，做工精细，色、香、味、形俱佳，其色泽红润，瘦而不柴，肉质疏松，鲜香可口，堪称“美食一绝”。遍布大街小巷的数十家之多的专营腊牛羊肉店铺坊家中，“中华老字号-贾永信”腊牛羊肉更是独树一帜，独领风骚。在西安，一提到腊牛羊肉，人们就会想到“贾永信”，“贾永信”腊牛羊肉，名声响，牌子亮，可谓家喻户晓。

提起“贾氏家族”，那可是西安“回坊”的旺门大户，据籍可考的历史已有三百余年。“贾氏家族”工商经营的历史久远，源远流长。据记载：明朝天启二年（1622年），从南京水西门迁至西安的贾氏家族传人就是清真食品的经营者，到西安后就经营了“洗浴业、面坊、馍坊、醋坊”。清末民初，“贾氏家族”商业生意进入盛期，在西安“回坊”旺市麻家什字已把守四角，形成了“贾氏家族”四红的商业格局；尤以经营“贾永信牌腊牛羊肉”的商店是最为出名的一家。

贾永信自小跟着长辈学做生意，以后贾永信在父辈的鼓励下自立门户，独立经商。当时中国已经历了资产阶级辛亥革命的洗礼，资本主义、商业字号意识已初露端倪，加之贾永信自小生活在家族商圈，耳濡目染，他意识到“字号”、“诚信”对自己独创名号的重大意义。按照这样的信念，他先后在西安以“信”字为头，依次筹办起“贾永信牛羊肉店”、“麻家什字信丰粮行”、“西大街信昌粮行”、“信诚酱园”、“竹笆市信真商行”。这几家商号连名就是“贾永信真诚昌丰”。寓其做人、做事、开店待客的行为准则，坊间人赠“西安贾永信，人称白袍将”。

一个老字号，一个著名品牌，一个名牌产品，都是经过几代、几辈人的创意、总结、创新、发展，才功成名就的。贾永信于1928年先后在古城西安西大街开设的商铺取名“贾永信牛羊肉店”，“信昌粮行”、“信诚酱园”。“麻家什字信丰粮行”、“竹笆市信真商行”。他着力打造的是西安特产腊牛羊肉。他看到自己有两大优势可操作：一是腊牛羊肉是西安清真传统食品文化的瑰宝，久销不衰，知名度高，有广泛的顾客群，是西安人引以为豪的待客精品。二是腊牛羊肉“土生土长”，地域性很强，他所用的主料牛、羊肉，腌制盐液，都必须是陕西当地自然条件下生长。上好的腊牛羊肉，制作时必须精选秦川黄牛，宁夏大尾绵羊，利用当地水土，甚至与当地四季八节二十四节气有关，由于这一特殊要求——“水土优势”，别的省份很难在当地复制腊牛羊肉这一品种。占此两大优势，贾永信前店后坊，自产自销，做起了腊牛羊肉这一行，一干就是几十年。由于他刻苦求进，不拘泥自家秘方，虚心请教，博采众长，不断改进，终于形成自家独到风味。上个世纪四、五十年代，“贾永信”已有了很好的口碑，人们说：清真食品有两宝，“东京”马豫兴（开封“童子鸡”），“西京”（西安）贾永信。走进西京城，不吃不带“贾永信”腊牛羊肉都不成。“贾永信”和他的腊牛羊肉成为人们逢年过节的热点话题和待客送礼的紧俏货。

然而，由于近百年来中国经济一直低迷，人们低收入低水平的生活，使这一名吃的发展受到很大限制。1978年党的十一届三中全会新的经济政策给老字号“贾永信”牌腊牛羊肉的进一步发展带来了契机。如果说改革开放前由于人们经济生活水平低，“贾永信”牌腊牛羊肉还只是逢年过节人们享受的佳肴和馈送亲友的礼品，那么改革开放后，随着人们收入的不断提高，“贾永信”牌腊牛羊肉已成为人们日常生活中的一盘经典凉菜。一年三百六十五天，几乎天天都能看到人们排队的现象，到了年节更是车水马龙，甚至有人半夜排队，生怕吃不上，有时排队长达数百米，成为西大街的一大“景观”。“贾永信”牌腊牛羊肉当时十分有名。1994年排队等购“贾永信”牌腊牛羊肉产品热闹非凡的现象还先后被《西安日报》、《西安晚报》、《三秦晚报》、《陕西工人报》等媒体热烈报道。这年“五一”，当时的西安市长才韦辉驱车路过，看到此景，当即停车，走进店里询问生产供应情况，他拉着贾群的手，语重心长地说：“娃呀！看着群众这么喜欢你家的牛羊肉，这么辛苦地排队，你不心痛、不着急吗？要尽快把你家的铺子发展起来，满足人们日益增长的需要。”这席话让贾永信听在耳里，急在心头。经常面对焦急等购的顾客，贾永信老人怎能不心急如火呢。但他毕竟年事已高，精力有限。为能把贾永信牛羊肉店发展壮大，他决定把自己一手创办的“字号”，把自己毕生的精华技艺传授给儿子贾群。

贾群1978年开始便勤工俭学，在父亲店里参加劳动，除父亲手把手地教他外，他还拜店里的老师父们为师，由于他待人诚恳，不怕脏累，刻苦上进，深得师父们的喜爱和真传。功夫不负有心人，他很快就成为肉食品行家里手。1981年贾永信有意培养儿子，在西安市工商局正式登记注册，店名为“信昌商店”，让贾群当了商店的法人代表、经理。

初生牛犊不怕虎，接过父亲肩上的担子，贾群决心把老字号“贾永信”品牌，发扬光大，他大刀阔斧地干起来了。上世纪九十年代初，他去上海、广州，走河南、湖北、闯山东、山西拜师学艺，取真经。回到西安，他采用先进的设备和技术，率先推出了抽真空、高温杀菌的软包装的腊牛羊肉。他的这一改进，不但缓解了本店群众排队的问题，还使这一传统名吃穿上了新装，使保质期延长到一年，为走进商店、货架、柜台，有了更广阔的销售渠道空间，方便了顾客。1994年，贾群参加中国首届清真烹饪技术大赛，个人获得技术金奖，他制作的“贾永信”牌腊牛羊肉获得食品金牌奖。同年他还获得陕西省民宗委、省商务厅、省烹饪协会联合颁发的金奖。这一年他还取得了特一级烹饪师职称和优秀清真烹饪师称号。短短数年，一连串的改革、成绩，使“贾永信”牌腊牛羊肉的声誉更高，“贾永信”牌腊牛羊肉品质、品牌得到长足提升，名声更响。

天高任鸟飞，海阔凭鱼跃。看到儿子长足的进步，显著的成绩，贾永信这位商战沙场的老将意识到老字号“贾永信”到了由量变到质变的时候。子承父业，1998年3月，贾群带着老字号“贾永信”和他注册的品牌，来到刚刚开办的国家级西安市经济技术开发区，注册了“西安永信清真肉类食品有限公司”，开始了“贾永信”牌腊牛羊肉产品的升级换代工作，进入了第二次创业的发展历程。新建成的公司拥有固定资产2000万元，流动资金600万元，生产经营面积4000余平方米，拥有员工百余名。其中生产技术骨干20余名；管理、销售干部30余名。经营品种有“贾永信”牌腊牛、羊肉，酱牛肉，多味（麻辣、孜然、咖喱、五香）牛肉；馋一回休闲腊牛肉；牛、羊肉泡馍；牛骨髓、五仁油茶，葫芦鸡、五香烧鸡等四大类二十余个品种。公司成立以来，贾群学习吸收先进管理方法，完善人、财、物、产、供销企业运营中的各项制度，树立“制度大于总裁”的治企理念。他添置现代化设备，改革工艺，优化流程，采用先进技术与传统配方相结合的方法，提高了传统食品的品质。为确保食品安全，建立起了上一环节为下一环节提供最佳服务，下一环节监督上一环节的工作制度。建立起质检化验室，配备大学专业程度的专干，指导员工工作，用化验结果监督产前进料、产后成品，从而保证了食品安全。他秉承老字号“贾永信”真诚待客才能昌丰的思想，规定了只要接到顾客投诉“不满意，便退货；质量出瑕疵，有一赔二”。由于能从源头到销售层层严把质量关，西安市技术质量监督检验局和市卫生防疫站都表扬说：“贾永信”牌食品，多年来在我们这里一直是零投诉。西安市工商局颁发了“优秀私人企业奖牌”；西安市卫生局颁发“食品卫生达标企业奖牌”；西安市首批获得国家质检中心肉类QS认证，由中华人民共和国商务部颁发的“中华老字号”；西安市人民政府颁发的“西安市名牌产品”；并获得陕西省著名商标、西安市著名商标以及中华名吃。企业通过了ISO9001质量管理体系认证,并在国家质检中心连年暗访抽查中，全部取得检验合格结果。

由于贾群能在继承优秀传统的同时，与时俱进地实行改革，能本着“永远以信誉为本”的宗旨经营，在西安市树立起了良好的企业和产品形象。因此，近年来销量更是以20％的幅度递增。“贾永信”牌腊牛羊肉成为西安肉类产品的领头雁，市场占有率60%以上。现在“贾永信”牌食品已在西安“沃尔玛”、“家乐福”、“华润万家”、“爱家”、“人人乐”、“麦德龙”、“好又多”、“易初莲花”等百余家大卖场设立了专卖区，在“松林”、“三棵树”等百余家中、小超市设有专柜，在北京、上海、广州、深圳、郑州、兰州、成都等大中城市，有代理、总经销。从此“贾永信”牌腊牛羊肉昂首阔步走向全国，走向世界。可以毫无愧色地说：“老字号贾永信”的精、气、神已完全被西安永信清真肉类食品有限公司所承继并得到了发扬光大，焕发了青春。

Xi'an, an ancient city, is full of traditional videos. Among them, "Chinese time honored brand - Jia Yongxin" halal famous meat of beef and mutton has unique ingredients. According to the traditional four seasons, eight festivals and twenty-four solar terms, different ingredients are pickled in different seasons, and the authentic flavor can be made only when the ingredients of the world's secret recipe are cooked in large fire and simmered in small fire for more than ten hours. Exquisite workmanship, fine workmanship, good color, fragrance, taste and shape, its ruddy color, thin but not firewood, loose meat, delicious and delicious, it can be called "gourmet unique". There are dozens of stores specializing in beef and mutton all over the streets. Among them, "China time honored brand - Jia Yongxin" beef and mutton is even more unique and unique. In Xi'an, when it comes to beef and mutton, people will think of "Jia Yongxin" and "Jia Yongxin" beef and mutton, which are famous and famous. When it comes to Jia's family, it's the wangmen family of Xi'an Huifang, with a history of more than 300 years. The "Jia family" has a long history of business operation. According to records: in the second year of Tianqi (1622) of the Ming Dynasty, the heirs of Jia's family who moved from Shuiximen, Nanjing to Xi'an were the operators of halal food. After they arrived in Xi'an, they managed "bathing industry, noodle shop, Mo shop and vinegar shop". At the end of the Qing Dynasty and the beginning of the Republic of China, the business of the Jia family was in its prime, and the Ma Jiashi word in Wangshi, Huifang, Xi'an, had been guarded at four corners, forming the four red business pattern of the Jia family, especially the shop that managed the brand of Jia Yongxin beef and mutton was the most famous one. Jia Yongxin learned to do business with his elders when he was a child. Later, Jia Yongxin established his own business with the encouragement of his parents. At that time, China had experienced the baptism of the revolution of 1911 of the bourgeoisie, and the consciousness of capitalism and commercial brand had begun to emerge. In addition, Jia Yongxin had lived in the family business circle since he was a child, and he realized the great significance of "brand name" and "integrity" to his original brand name. According to this belief, he successively set up "Jia Yongxin beef and mutton shop", "Ma Jiashi Xinfeng grain store", "Xi Dajie Xinchang grain store", "Xincheng soy sauce garden" and "Zhuba Xinzhen business store" in Xi'an. The names of these companies are "Jia Yongxin sincere Changfeng". According to the code of conduct of being a man, doing things and opening a shop to entertain guests, people in the market gave "Xi'an Jia Yongxin, known as the white robe general". A time-honored brand, a famous brand and a famous brand product are all successful after generations of people's creativity, summary, innovation and development. In 1928, Jia Yongxin successively opened shops in Xi'an West Street, the ancient city, named "Jia Yongxin beef and mutton shop", "Xinchang grain bank" and "Xincheng soy sauce garden". "Ma Jiashi word Xinfeng grain line", "Zhuba city Xinzhen business line". He focuses on building Xi'an specialty beef and mutton. He saw that he had two advantages to operate: first, waxed beef and mutton are treasures of Xi'an halal traditional food culture, which have been sold for a long time, are well-known, have a wide range of customers, and are the excellent hospitality products that Xi'an people are proud of. Second, beef and mutton are "native" and have strong regional characteristics. The main materials used for beef and mutton, as well as the salting solution, must be grown under the local natural conditions in Shaanxi Province. The best beef and mutton must be selected from Qinchuan Yellow Cattle and Ningxia big tail sheep when making use of the local water and soil, even related to the local four seasons, eight quarters and twenty-four solar terms. Because of this special requirement - "water and soil advantage", it is difficult for other provinces to copy this kind of beef and mutton locally. Taking advantage of these two advantages, Jia Yongxin has been engaged in the business of beef and mutton for decades. Due to his hard work, not stick to his own secret recipe, open-minded consultation, broad-minded, and continuous improvement, he finally formed his own unique flavor. In the 1940s and 1950s, "Jia Yongxin" had a good reputation. People said that there were two treasures of halal food, "Tokyo" Ma Yuxing (Kaifeng "baby chicken"), and "Xijing" (Xi'an) Jia Yongxin. Entering the western capital, you can't eat beef or mutton without "Jia Yongxin". "Jia Yongxin" and his waxed beef and mutton have become hot topics of Chinese New Year's festival and hot goods for guests and gifts. However, due to China's economic downturn in the past century, people's low-income and low-level life, the development of this famous food is greatly limited. In 1978, the new economic policy of the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China brought an opportunity for the further development of the brand "Jia Yongxin". If before the reform and opening up, due to the low level of people's economic life, "Jia Yongxin" brand of beef and mutton was only a delicacy enjoyed by people on New Year's day and a gift for relatives and friends, then after the reform and opening up, with the continuous improvement of people's income, "Jia Yongxin" brand of beef and mutton has become a classic cold dish in people's daily life. For 365 days a year, people can see the phenomenon of queuing almost every day. In the new year's day, there are even people queuing up in the middle of the night, afraid that they can't eat. Sometimes, the queue is hundreds of meters long, becoming a big "landscape" of the West Street. "Jia Yongxin" brand beef mutton was very famous at that time. In 1994, the phenomenon of waiting in line to buy "Jia Yongxin" brand waxen beef and mutton products was warmly reported by Xi'an daily, Xi'an evening news, Sanqin evening news, Shaanxi workers daily and other media. Wei Hui, then the mayor of Xi'an, drove by on May 1st this year. Seeing this scene, he stopped immediately and went into the shop to ask about the production and supply. He took Jia Qun's hand and said with great emphasis: "my dear! Don't you feel sad and anxious to see the people like your beef and mutton so much and queue up so hard? We should develop your shop as soon as possible to meet the growing needs of people. " This speech let Jia Yongxin listen in the ear, anxious in the heart. Often in the face of anxious customers, how can old Jia Yongxin not be anxious. But after all, he is old and has limited energy. In order to expand the Jia Yongxin beef and mutton shop, he decided to teach his own brand to his son Jia Qun. Jia Qun began his work study program in 1978. He worked in his father's shop. In addition to his father's teaching, he also worshipped the teachers and fathers in the shop as his teacher. Because he treated people sincerely, was not afraid of being dirty and tired, and worked hard to make progress, he was deeply loved and true by the masters. His kung fu is not inferior to his heart. He soon became a master of meat behavior. In 1981, Jia Yongxin intended to train his son and registered with Xi'an Administration for Industry and commerce. The shop was named "Xinchang shop", which made Jia Qun become the legal representative and manager of the shop. New born calves are not afraid of tigers, and take over the burden of their father. Jia Qun is determined to carry forward the old brand "Jia Yongxin", and he has done it with great vigour. In the early 1990s, he went to Shanghai, Guangzhou, Henan, Hubei, Shandong and Shanxi to learn from his teachers and learn from the Scriptures. Back in Xi'an, he used advanced equipment and technology to take the lead in introducing the vacuum, high-temperature sterilization of soft packaging of beef and mutton. His improvement not only eased the problem of the mass queuing in our store, but also made the traditional famous food and clothing wear new clothes, and extended the shelf life to one year. In order to enter the store, shelves, counters, there is a broader space for sales channels and facilitate customers. In 1994, Jia Qun participated in the first halal cooking technology competition in China, and won the gold medal in technology. His "Jia Yongxin" brand of beef and mutton won the gold medal in food. In the same year, he also won the gold award jointly issued by Shaanxi Provincial People's Religious Committee, Provincial Department of Commerce and provincial cooking association. In this year, he also won the title of first class cook and the title of excellent halal cook. In just a few years, a series of reforms and achievements have made the reputation of "Jia Yongxin" brand of beef and mutton higher, and the quality and brand of "Jia Yongxin" brand of beef and mutton have been greatly improved, with a better reputation. The sky is unlimited for birds to fly at ease, as the ocean is boundless for fish to leap at will. Seeing his son's great progress and remarkable achievements, Jia Yongxin, an old general in the business arena, realized that the old brand "Jia Yongxin" had come to a time when quantity had changed to quality. In March 1998, Jia Qun came to the newly established Xi'an Economic and Technological Development Zone with the time-honored brand "Jia Yongxin" and his registered brand, registered "Xi'an Yongxin Halal Meat Food Co., Ltd." and started the upgrading of "Jia Yongxin" brand meat products of beef and mutton, and entered the development process of the second venture. The newly established company has fixed assets of 20 million yuan, working capital of 6 million yuan, production and operation area of more than 4000 square meters, and more than 100 employees. Among them, there are more than 20 production technology backbones and more than 30 management and sales cadres. There are more than 20 varieties of "Jia Yongxin" brand beef, mutton, sauce beef, multi flavor (spicy, cumin, curry, spiced) beef, one-time snack beef, beef and mutton steamed bun, beef bone marrow, five kernel oil tea, gourd chicken, spiced roast chicken, etc. Since the establishment of the company, Jia Qun has learned and absorbed advanced management methods, improved various systems in the operation of human, financial, material, production, supply and marketing enterprises, and established the concept of "system is greater than President". He has improved the quality of traditional food by adding modern equipment, reforming technology, optimizing process and adopting the method of combining advanced technology with traditional formula. In order to ensure food safety, the work system of providing the best service for the next link in the previous link and supervising the previous link in the next link has been established. A quality inspection laboratory has been set up, which is equipped with specialized personnel of university degree to guide the work of the staff, and to supervise the pre production feeding and post production finished products with the test results, so as to ensure the food safety. He adheres to the idea that the old brand "Jia Yongxin" can be Changfeng only when he treats customers sincerely, and stipulates that as long as he receives customers' complaints, "if he is not satisfied, he will return the goods; if the quality is defective, he will pay two for one.". Due to the strict quality control from the source to the sales, Xi'an Municipal Bureau of technology and quality supervision and inspection and the municipal health and epidemic prevention station praised and said: "Jia Yongxin" brand food has been zero complaint here for many years. Xi'an Municipal Administration for Industry and Commerce awarded "excellent private enterprise Medal"; Xi'an Municipal Bureau of health awarded "food hygiene up to standard enterprise Medal"; Xi'an was the first batch to obtain the QS certification of national quality inspection center meat, the "China Time-honored Brand" issued by the Ministry of Commerce of the people's Republic of China; Xi'an Municipal People's Government awarded "Xi'an famous brand product"; and won the famous trademark of Shaanxi Province and Xi'an city Famous brand and Chinese famous food. The enterprise has passed the ISO9001 quality management system certification, and in the national quality inspection center's years of secret inspection, all of them have achieved the qualified results. Because Jia Qun can inherit the excellent tradition, carry out the reform with the times, and operate with the tenet of "always based on reputation", he has established a good enterprise and product image in Xi'an. Therefore, in recent years, the sales volume has increased by 20%. "Jia Yongxin" brand beef and mutton has become the leader of Xi'an meat products, with a market share of more than 60%. Now "Jia Yongxin" brand food has set up a monopoly area in more than 100 stores in Xi'an, such as "Wal Mart", "Carrefour", "China Resources Wanjia", "Aijia", "Renrenle", "Metro", "Costco", "lotus in Yichu", etc., set up counters in more than 100 middle and small supermarkets, such as "Songlin", "three trees", etc., and set up counters in Beijing, Shanghai, Guangzhou, Shenzhen, Zhengzhou, etc , Lanzhou, Chengdu and other large and medium-sized cities, with generations

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