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专注于出版传媒领域，专业从事于图书、教材及影音产品的编辑/出版/零售/发行的上市公司

新华文轩出版传媒股份有限公司（以下简称“新华文轩”）于2005年由四川新华发行集团主发起成立，2007年5月在香港联交所主板上市，H股上市公司。2010年8月，新华文轩以市场化方式，整合四川出版集团下属15家出版单位，打通出版发行产业链。2016年8月，新华文轩成功回A，成为“A+H”出版传媒企业。

新华文轩聚焦出版传媒主业，在图书出版、报刊传媒、印制生产、物流配送、门店经营、电子商务、教育服务等领域谋篇布局，实施全产业链经营，积极发挥文化服务主力军、传播文化主阵地作用。

新华文轩以“三精”出版为理念促进出版高质量发展，旗下10家图书及音像电子出版单位年出版图书及音像电子出版物6000余种， 13个报刊品牌每年推出大批精品报道，向人民群众奉献精品力作，不断推动文化发展与繁荣。新华文轩实施“多品牌建设、多团队运营、多模式发展”策略，依托全省200余家实体书店和覆盖全国30个省、市的专业商超书店，构建了纵贯省、市、县、社区的阅读服务网络体系；借助科技的力量推出文轩智慧书城、文轩云图智能书店等新业态，为读者提供便捷、舒适、智能和个性化的阅读服务。新华文轩以用心服务教育事业为己任，连续四十年兑现“课前到书、人手一册”的庄严承诺；以创新促发展，探索建立“教育服务+互联网”的经营发展模式和富有创新活力的经营机制，依托覆盖全川的落地销售网络优势，确立了在教学用书、教育信息化和教育装备三大领域的地位，助推我国教育事业的发展。新华文轩把握互联网发展机遇，推动电子商务、数字出版和出版供应链服务等新兴业态的发展，打造了文轩网、九月网及中国出版物协同交易平台等全国出版物电子商务领域的品牌，稳步向互联网经济转型。为支撑出版发行主业的高速发展，新华文轩着力提升出版供应链服务能力，搭建了完备的印刷物资供应、出版物生产平台，构建了以成都、天津、无锡为中心、辐射全国的物流配送网络，并稳步拓展第三方物流服务。

Xinhua Wenxuan publishing media Co., Ltd. (hereinafter referred to as "Xinhua Wenxuan"), a listed company specializing in editing / publishing / retailing / issuing books, textbooks and audio-visual products, was founded in 2005 by Sichuan Xinhua Publishing Group. It was listed on the main board of Hong Kong Stock Exchange in May 2007 and listed on H shares. In August 2010, Xinhua Wenxuan integrated 15 publishing units under Sichuan Publishing Group in a market-oriented way to open the publishing industry chain. In August 2016, Xinhua Wenxuan successfully returned to a and became a "a + H" publishing and media enterprise. Focusing on the main business of publishing media, Xinhua Wenxuan plans to lay out articles in the fields of book publishing, newspaper media, printing production, logistics distribution, store management, e-commerce, education service, implements the whole industrial chain management, and actively plays the main force of cultural service and the main position of cultural communication. Xinhua Wenxuan promotes the high-quality development of publishing with the concept of "three fine" publishing. Its 10 books and audio-visual electronic publishing units publish more than 6000 kinds of books and audio-visual electronic publications every year. 13 newspaper brands launch a large number of excellent reports every year, dedicate excellent works to the people, and constantly promote cultural development and prosperity. Xinhua Wenxuan implements the strategy of "multi brand construction, multi team operation and multi-mode development". Relying on more than 200 physical bookstores in the province and professional super bookstores covering 30 provinces and cities in the country, it has built a reading service network system that runs through provinces, cities, counties and communities. With the help of science and technology, it has launched new formats such as Wenxuan smart book city and Wenxuan cloud map smart bookshop to provide convenience for readers , comfortable, intelligent and personalized reading services. Xinhua Wenxuan takes the service of education as its duty, fulfills the solemn promise of "book before class, book by hand" for 40 consecutive years; promotes development with innovation, explores the establishment of the business development mode of "education service + Internet" and the innovative and dynamic business mechanism, and establishes the book for teaching, education informatization and education equipment based on the advantages of landing sales network covering the whole Sichuan The status of the three fields promotes the development of China's education. Xinhua Wenxuan seizes the opportunity of Internet development, promotes the development of e-commerce, digital publishing, publishing supply chain services and other emerging formats, creates brands in the field of national publication e-commerce, such as wenxuan.com, september.com and China publication collaborative trading platform, and steadily transforms to the Internet economy. In order to support the high-speed development of the main business of publishing and distribution, Xinhua Wenxuan has strived to improve the service capacity of publishing supply chain, built a complete printing material supply and publication production platform, built a logistics distribution network centered on Chengdu, Tianjin and Wuxi, radiating the whole country, and steadily expanded the third-party logistics services.

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