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Ningbo ala Winery Co., Ltd. was formerly founded in 1986 as Xinqi winery. In 2002, it acquired and reorganized Ningbo state-owned Dongfeng winery founded in 1908. In 2004, it was renamed "Ningbo ala Winery Co., Ltd." in order to highlight the characteristics of Ningbo and implement the brand strategy. The company is located in Beilun District, Ningbo City, with registered capital of 107.9 million yuan and total assets of 860 million yuan. It has six factories, including Yongjiang road high quality rice wine production base, Xinqi production base and Lingnan central sprinkling warehouse, covering a total area of more than 250 Mu and a building area of 150000 square meters. Ala liquor is a large-scale modern liquor making enterprise integrating R & D, production and sales. It is one of the high-quality new-type liquor manufacturers in the current rice wine industry that mechanized production and realize the transformation from traditional rice wine to health-care and juice type rice wine. Its main products cover three categories of rice wine, cooking wine and fruit wine with more than 100 specifications.

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