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始于1988年，以羔羊肉/绿鸟鸡/世界屋脊牛等为主导产业，国内较大的草原特色肉食品研发、生产、销售的企业
内蒙古草原兴发集团始创于1988年，前身为大兴肉鸡公司，团队从三间土房，300只鸡雏开始。1993年赤峰大兴肉鸡公司更名为内蒙古草原兴发集团，1997年上市时注册为内蒙古草原兴发股份有限公司，并与1997年开始进入肉羊产业。2004年以后，国内肉鸡市场已趋于饱和，草原兴发及时调整方向，成功的培育出小型肉杂鸡新品种——草原绿鸟鸡。
草原兴发集团主导产品：羔羊肉、绿鸟鸡、无抗鸡、世界屋脊牛，熟食制品、四野杂粮等3000余个品种的草原特色食品。
草原兴发集团国际市场：1997年获得自营进出口权，产品远销日本、阿联酋、阿曼、俄罗斯、香港等7个国家和地区。
草原兴发集团国内市场：建有华北、东北、华中、华南、华东、西北、西南7个销售大区，30个销售分公司，产品畅销全国。进行“两园三店”建设，即草原兴发涮园、草原兴发烧烤乐园、草原兴发绿食店、草原兴发店中店和草原兴发与零售店嫁接的挂牌店。在国内已建有涮园500余家，绿食店1000余家，店中店2000余家，与零售店嫁接的挂牌店1000余家。
Started in 1988, with lamb / green bird chicken / world ridge cattle as the leading industry, Inner Mongolia grassland Xingfa group, a large domestic enterprise engaged in research, development, production and sales of grassland characteristic meat food, was founded in 1988, formerly known as Daxing broiler company, with a team of 300 chickens in three earth houses. In 1993, Chifeng Daxing broiler company was renamed as Inner Mongolia grassland Xingfa group. When it was listed in 1997, it was registered as Inner Mongolia grassland Xingfa Co., Ltd. and began to enter the mutton sheep industry in 1997. Since 2004, the domestic broiler market has become saturated, and the development of grassland has adjusted its direction in time. A new breed of small-scale broiler, grassland green bird chicken, has been successfully cultivated. Grassland Xingfa group's leading products: lamb, green bird chicken, non resistant chicken, world ridge cattle, cooked food products, four wild grains and other 3000 varieties of grassland featured food. Grassland Xingfa group international market: in 1997, it obtained the right of self import and export, and its products were exported to 7 countries and regions including Japan, the United Arab Emirates, Oman, Russia and Hong Kong. Grassland Xingfa group's domestic market: there are 7 sales regions in North China, Northeast China, central China, South China, East China, Northwest China and southwest China, 30 sales branches, and the products sell well all over the country. Carry out the construction of "two parks and three stores", namely, grassland Xingfa Shuan garden, grassland Xingfa barbecue Park, grassland Xingfa green food store, grassland Xingfa middle store and grassland Xingfa listed store grafted with retail store. There are more than 500 shuanyuan stores, more than 1000 green food stores, more than 2000 in store stores and more than 1000 listed stores grafted with retail stores in China.
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