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Hongcui Fruit Industry Co., Ltd., founded in 1989, formerly known as "Three Gorges navel orange research base", renamed as "hongcui navel orange research base" in 1998, with registered capital of 2.38 million yuan. In 2007, Chongqing Kuimen hongcui navel orange Cooperative Co., Ltd. (hereinafter referred to as hongcui Fruit Industry Co., Ltd.) was established because more and more villages and communities are required to plant hongcui series late maturing navel oranges. The company is an agricultural enterprise integrating Citrus Research, variety selection, promotion and development, planting and sales, technical training and technical consultation. The company cooperates with the Citrus Research Institute of Chinese Academy of Agricultural Sciences in technology, and jointly promotes several new varieties of hongcui series of late maturing navel orange, and develops 13 production cooperatives of hongcui series of late maturing navel orange. The planting area is more than 23000 mu, driving 7600 households and benefiting more than 23000 farmers. Companies and farmers achieve a win-win situation. And the implementation of production, supply, marketing one-stop, set a decade without unsalable records. For navel orange development company, there is a complete set of production management mode. The company takes "seeking truth from facts, honesty as its tenet" and "scientific and technological innovation, continuous development" as its concept. Pay attention to science and technology, pay attention to actual effect, and professionalize orange management technology and staff knowledge structure. The company has established a solid production cooperation relationship with the farmers and implemented a one-stop production system of production, supply and marketing. It has successfully walked out a cooperative road of company + scientific research base + production cooperative + farmers. In the past few decades, the company has been relying on the technology of the Citrus Research Institute of the Chinese Academy of Agricultural Sciences, taking advantage of Fengjie's natural database of new navel orange varieties, focusing on the selection and research of late maturing and early maturing navel orange, and taking the development of Fengjie's early and late maturing characteristic navel orange as its own responsibility. A series of navel oranges of early, middle, late and extra late ripening were studied and developed. The company has been running along the way of planting technology, industrial characteristics, product novelty and variety excellence. Three unifications are unified varieties, unified management and unified sales; three points are divided into sub responsibility, sub contracting and sub pole assessment. It has developed early, medium, late and extra late mature navel oranges, which can develop different navel oranges at different altitudes and seasons, and adjust the market concentration and emptiness. Hongcui series products have obtained the certificate of pollution-free agricultural products and origin.

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