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Xinhancheng is a luxury jewelry brand in Hunan Province, which has gone through 19 years of brilliant history. Headquartered in Changsha, a famous historical and cultural city, it has established marketing center, logistics center, training center, product R & D design center and brand management center. Since the opening of new Hancheng in 2003, the brand awareness of new Hancheng has increased rapidly and its influence has spread all over the country. In 2010, new Hancheng became the joint brand of Wanda Commercial real estate. New Hancheng is an excellent crystal brand in China. In order to highlight the brand concept of "fashion, low-key and luxury", since 2010, shinycrystal, the English name of new Hancheng, has been presented in Wanda channel. It adopts pure manual inlay to highlight the beautiful details of the product. Up to now, there are more than 70 stores in Wanda Plaza. Today, shinycrystal has become a crystal art kingdom with crystal as the main product and diversified products, and it has become a disseminator of elegant art in the jewelry industry. Over the past ten years, with the unremitting efforts of the company, the franchisees have spread all over the major cities of the country, developed to more than 1000, and become one of the outstanding crystal jewelry chain management companies in China.

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