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世界著名护肤品牌OLAY玉兰油，作为宝洁公司美容品类的实力品牌，是全球最大也是中国最大的护肤品牌之一。作为女性心目中的“专业护肤专家”，OLAY一直不断顺应时代的发展和变迁完善自身，并保持着人们心目中美丽先导的形象，做到真正倾听女性的需求，以全球高科技护肤研发技术为后盾，不断推陈出新，让“惊喜从肌肤开始”。目前，OLAY已经成为宝洁公司全球年销售10亿美金的品牌之一，为全世界五大洲的8000多万女性带来了肌肤的美丽惊喜。八个系列七十多款产品，OLAY不断为中国女性贡献新美丽呵护女性的美丽使者，致力于成为中国女性的美丽标志。

OLAY的诞生源于意外。二战时，一位军医精制了一种治疗灼伤的药，军医太太误当作乳液使用，没想到几个月后皮肤竟然变得有弹性，皱纹也减少了，OLAY保养品便诞生了。

这位杰出的化学家就是GrahamWulff，一直致力于护肤方面的研究。终于他调配出一种可以恢复滋润、保湿、保护皮肤，而且在使用后十分钟内就会让皮肤看起来柔嫩而不泛油光的产品，这就是第一款OLAY的产品——OLAY滋润霜，从此开启了这个品牌超过半世纪的美丽传奇。

在之后的产品研发过程中，Wulff的妻子Dinah一直在旁边协助他，提供让配方更完美的建议，她不断试用他所发明的产品，直到达到最佳的功效为止。他们不但一起修改产品的特性，例如吸收性与油脂，也选择了女性化的粉红色及香味。等到他们对配方感到满意，才开始制造首批产品。

GrahamWulff为了宣传他的创新产品，与杰克罗尔共组公司。杰克罗尔的营销能力与广告策划相当出色，他发明了玉兰油（OilofOlay）这一名称，并撰写外包装文案并设计标识。他也撰写广告文案，以美容专栏的形式刊登在报章杂志上，建议读者该使用何种产品。

玉兰油的成就惊人，很快就遍及整个南非。“专栏”类型的广告经证明十分有效，不断为产品创造相当高的需求量。1959年，GrahamWulff开始在英国展开活动。两年內，OilofOlay就賺到了足以让公司自行设立制造及经销设备的资金。1963年在美国最初推广玉兰油时也是采取类似的方式，获得同样出色的成果，并于1964年在当地建造生产线。其他早期开发市场的国家还包括澳洲与荷兰。虽然起步维艰，但也同样获得了杰出的成果。

60年代末期，数间大型的美国公司在寻找未来有发展潜力的成功护肤品牌，他们清楚地看到玉兰油的未来一片光明，而且GrahamWulff在1970年9月与RichardsonMerrill（之后于1985年由宝洁Procter&Gamble收购，更名为Richardson-Vicks）签定了出售协议。自出售之后，玉兰油的业务蒸蒸日上。如今，玉兰油全球销售额近十亿美金，成为世界上最大、最著名的护肤品牌之一。

卓越的护肤功效获得世界爱美女性肯定，迅速畅销150多个国家。1989年，OLAY正式进入中国，为中国女性消费者带来了美丽的福音。作为最早进入中国市场的国际著名护肤品牌之一，十几年来，OLAY一直致力于为中国女性提供专业全面的高品质护肤产品，凭借领先的美肤科技、专业的护肤理念，帮助了中国千百万女性全面呵护自己的肌肤，成为她们心目中的美肤专家。

Olay Olay, a world famous skin care brand, is one of the largest skin care brands in the world and China, as the strength brand of P & G's beauty category. As a "professional skin care expert" in women's mind, Olay has been constantly adapting to the development and changes of the times to improve itself, and maintaining the image of beauty leader in people's mind, so as to truly listen to women's needs, with the global high-tech skin care research and development technology as the backing, constantly pushing through the old and bringing forth the new, and let "surprise start from the skin". At present, Olay has become one of P & G's brands with annual sales of US $1 billion, bringing beautiful surprises to more than 80 million women on five continents around the world. With more than 70 products in eight series, Olay has continuously contributed new beauty to Chinese women and is committed to becoming a beautiful symbol of Chinese women. Olay was born by accident. During World War II, a military surgeon refined a kind of medicine for curing burns, and the military medical lady mistakenly used it as an emulsion. Unexpectedly, the skin became flexible and wrinkled after a few months, and the OLAY maintenance product was born. This outstanding chemist is Graham Wulff, who has been devoted to the research of skin care. Finally, he formulated a product that can restore moisture, moisturize and protect the skin, and make the skin look soft and not oily within ten minutes after use. This is the first Olay product - Olay moisturizer, which has opened the beauty legend of the brand for more than half a century. In the process of product development later, Wulff's wife Dinah has been assisting him to provide suggestions to make the formula more perfect. She has tried the product he invented until it reaches the best effect. They not only modify the characteristics of the product together, such as absorption and grease, but also choose the feminine pink and fragrance. Until they are satisfied with the formula, they start making the first batch of products. Graham Wulff co founded with Jack rolle to promote his innovative products. Jack Kroll's marketing ability and advertising planning are excellent. He invented the name of oil of Olay, wrote the outer package copy and designed the logo. He also wrote ad copy and published it in newspapers and magazines in the form of beauty column, suggesting which products readers should use. Olay's achievements are amazing and soon spread throughout South Africa. "Column" type advertising has proved to be very effective, constantly creating a high demand for products. In 1959, Graham Wulff began his activities in the UK. Within two years, oil of Olay made enough money to let the company set up its own manufacturing and distribution equipment. In 1963, when Olay was first popularized in the United States, it took a similar approach and achieved the same excellent results. In 1964, it built a production line locally. Other early market players include Australia and the Netherlands. Although it is difficult to start, it has also achieved outstanding results. In the late 1960s, several large American companies were looking for successful skin care brands with potential development. They clearly saw the bright future of Olay, and Graham Wulff signed a sale agreement with Richardson Merrill (later purchased by Procter & Gamble in 1985, renamed Richardson Vicks) in September 1970. Since the sale, the Olay business has been booming. Nowadays, the global sales volume of Olay is nearly US $1 billion, becoming one of the largest and most famous skin care brands in the world. The excellent skin care efficacy has been recognized by the world's beauty loving women, and has been sold rapidly in more than 150 countries. In 1989, Olay officially entered China, bringing beautiful gospel to Chinese female consumers. As one of the first international famous skin care brands to enter the Chinese market, Olay has been committed to providing professional and comprehensive high-quality skin care products for Chinese women for more than ten years. With the leading skin beauty technology and professional skin care concept, Olay has helped millions of Chinese women to comprehensively care for their skin and become the skin beauty expert in their mind.

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