老半斋品牌怎么样 申请店铺

老半斋酒楼经营淮扬菜点，在上海滩久负盛名，创建于清光绪三十年（公元1905年）。其前身为半斋总会，是由当时几家银行设立的一个俱乐部，供应扬州菜与面点，为银行职员服务。民国初期改名为半斋菜馆。之后在与同行竞争中又改为老半斋酒楼。

扬州菜点早在唐、宋期间就广为流行，曾有吃在扬州之记载，菜刀乃扬州“三把刀”中杰出代表。老半斋的扬州菜肴不仅选料严谨，制作精细，讲究火候，原汁原味，而且口味咸甜适中，南北皆宜。

老半斋的菜点发展到二、三十年代已形成了淮安、扬州、镇江一带的特色风味，吸引了许多文人墨客与著名人士的频繁光顾。一代文豪鲁迅、柳亚子先生等经常在老半斋会友聚餐。1929年出版的“老上海”中记载道：在沪镇扬菜馆中，自当老半斋首屈一指了，肴肉、干丝的风味，真够得上一个“隽”字。

上海杏花楼（集团）股份有限公司是一个以特色餐饮业、品牌食品加工业和现代酒店业为核心产业的大型企业集团，公司拥有南新雅大酒店和杏花楼、新雅粤菜馆、功德林、扬州饭店、沈大成、老正兴、德大西菜社、燕云楼、洪长兴、小绍兴、德兴面馆、老半斋等一大批老字号著名企业。这些老字号企业先后获得各种荣誉称号约200多项，尤为突出的是杏花楼企业荣获2006年“中国驰名商标”和“中国名牌产品”证书，杏花楼、新雅、功德林、小绍兴、沈大成、老正兴、洪长兴荣获“上海市著名商标”等。杏花楼集团遵循传承经典、融入时尚的发展理念，企业的经营在上海乃至全国的餐饮行业享有较高的声誉和一定的影响力。

2003年，集团公司投资近2亿元，建成了闵行浦江镇和松江九亭两大食品基地，总建筑面积约58000平方米，同时开设近400多家特色食品连锁专卖店（柜），销售网络遍及上海市、区城镇，辐射长三角地区，形成食品工业生产规模化、营销网络化和产品系列化的现代化经营模式。每年中秋，公司旗下的杏花楼、新雅、功德林三户月饼总销量占上海月饼市场的半壁江山。集团公司食品产业的销售额接近整个集团公司销售额的50％，成为集团公司最重要的支柱产业。

集团公司投资建造和管理的五星级酒店——南新雅大酒店，目前经营业绩居上海高星级酒店之前列。

今后集团公司将以科学发展观为指导，发挥企业自主创新能力，围绕品牌战略和既定的发展目标，努力实现集团经济的持续发展，使企业的核心竞争力和经济规模跃上一个新的高度！

老半斋创建于清朝光绪三十一年（公元1905年）。雪菜煨面、刀鱼汁面是中华名小吃，在沪上独家经营，其汤水浓，面软而不糊，博得宾客赏识。环境装饰点缀性的处理，吸引更多的宾客。

The old Banzhai restaurant was established in 1905, the thirtieth year of Guangxu in Qing Dynasty. Formerly known as Banzhai Association, it was a club set up by several banks at that time to serve Yangzhou dishes and pasta for bank staff. In the early Republic of China, it was renamed Banzhai restaurant. Later, in the competition with peers, it changed to the old Banzhai restaurant. Yangzhou cuisine was popular as early as Tang and Song dynasties. It was recorded that it was eaten in Yangzhou. The kitchen knife is an outstanding representative of Yangzhou's "three knives". Yangzhou cuisine of the old Banzhai is not only rigorous in material selection, fine in production, strict in fire, original in taste, but also moderate in taste, suitable for both north and south. The development of laobanzhai's dishes in the 1920s and 1930s has formed the characteristic flavor of Huai'an, Yangzhou and Zhenjiang areas, attracting the frequent patronage of many literati and famous people. Lu Xun and Liu Yazi, the literary giants of the generation, often gather for dinner in the old Banzhai. "Old Shanghai" published in 1929 recorded that in the Yang restaurant in Shanghai town, the flavor of meat and dried silk is really worthy of a "Jun". Shanghai xinghualou (Group) Co., Ltd. is a large-scale enterprise group with characteristic catering industry, brand food processing industry and modern hotel industry as its core industries. The company has nanxinya Hotel and xinghualou, Xinya Yuecai restaurant, Gongdelin, Yangzhou Hotel, Shen Dacheng, laozhengxing, dedaxi restaurant, Yanyun restaurant, hongchangxing, xiaoshaoxing, Dexing noodle restaurant, laobanzhai, etc A large number of time-honored famous enterprises. These time-honored enterprises have won more than 200 honorary titles, especially xinghualou enterprise, which won the 2006 "China famous trademark" and "China famous brand product" certificate, xinghualou, Xinya, Gongdelin, xiaoshaoxing, Shen Dacheng, laozhengxing, hongchangxingrong, etc. were awarded the "Shanghai famous trademark". Xinghualou group adheres to the development concept of inheriting classics and integrating fashion. Its operation enjoys a high reputation and certain influence in the catering industry in Shanghai and even in the whole country. In 2003, the Group invested nearly 200 million yuan to build two major food bases, Pujiang town of Minhang and Jiuting of Songjiang, with a total construction area of about 58000 square meters. At the same time, it has opened more than 400 specialty food chain stores (cabinets). Its sales network covers all the cities and towns of Shanghai and districts, radiating the three corners of the Yangtze River, forming a modern economy of large-scale production, marketing network and product seriation of food industry Camp mode. Every Mid Autumn Festival, the company's xinghualou, Xinya and Gongdelin account for half of the total sales of moon cakes in Shanghai. The sales volume of the food industry of the group company is close to 50% of the sales volume of the whole group company, becoming the most important pillar industry of the group company. Nanxinya Hotel, a five-star hotel invested, built and managed by the group company, now ranks among the top high star hotels in Shanghai. In the future, the group company will take the scientific development concept as the guidance, give full play to the independent innovation ability of the enterprise, focus on the brand strategy and the established development goal, strive to achieve the sustainable development of the group economy, and make the core competitiveness and economic scale of the enterprise leap to a new height! Laobanzhai was founded in the thirty first year of Guangxu in the Qing Dynasty (AD 1905). Xuecai stewed noodles and swordfish sauce noodles are famous Chinese snacks. They are sold exclusively in Shanghai. Their soup is thick, soft but not sticky, which won the appreciation of guests. The decorative treatment of the environment attracts more guests.

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