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珠海澳仕玛户外钓具有限公司是国内一家专业经营国际性钓具及户外产品的零售连锁超市。

公司总部于2008年成立于珠海，经过近十年的发展，截止2015年10月，在全国范围内拥有直营加盟连锁店近百家，专卖店150家，会员店500家，连锁网络已经扩展至全国各地（包括香港、澳门特别行政区），以及新加坡、新西兰等国家地区。是目前国内颇具规模的钓具类商品零售运营商之一。

澳仕玛成立至今，从资源整合及管理平台建设的角度，集研发、销售、售后服务为一体，积极地推动行业发展，解决钓鱼产业的困境。2012年9月，珠海澳仕玛休闲运动用品有限公司应邀成为广州股权交易中心正式挂牌企业（股权代码：890072），成为中国钓具行业颇具投资价值的连锁经营品牌。

公司拥有专业的管理团队、逾千品类丰富的钓具类商品，国内外逾百个品牌供应商都是公司亲密的合作伙伴，公司一直致力于为钓鱼爱好者们提供贴心和优质的服务而努力。

澳仕玛总部设有市场营运中心、客户服务中心、研发采购中心以及物流配送中心，14年，为了拓展电商市场，成功打造了拥有30多个IT技术工程师的电商平台中心，线下——将户外与钓具零售相互融合，开创了户外+钓具的精准营销模式；线上——将传统零售实体店与OTO智能零售终端结合，更快速地占领钓具市场。

未来一年，澳仕玛将在国内及港澳地区拓展直营加盟连锁店200家，专卖店450家，会员店及O2O门店8000家，真正成为国内钓具行业重点品牌。

Zhuhai Aoshima outdoor Fishing Tackle Co., Ltd. is a domestic retail chain supermarket specializing in international fishing tackle and outdoor products. The headquarters of the company was established in Zhuhai in 2008. After nearly ten years of development, as of October 2015, it has nearly 100 franchise stores, 150 specialty stores and 500 member stores nationwide. The chain network has been extended to all parts of the country (including Hong Kong, Macao Special Administrative Regions), as well as Singapore, New Zealand and other countries and regions. At present, it is one of the large-scale fishing tackle retail operators in China. Since its establishment, ausma has been integrating R & D, sales and after-sales services from the perspective of resource integration and management platform construction to actively promote the development of the industry and solve the plight of the fishing industry. In September 2012, Zhuhai Aoshima leisure sports products Co., Ltd. was invited to become a company officially listed in Guangzhou equity trading center (equity Code: 890072), and became a chain operation brand with considerable investment value in China's fishing tackle industry. The company has a professional management team, more than 1000 kinds of fishing gear products, more than 100 brand suppliers at home and abroad are close partners of the company, and the company has been committed to providing considerate and high-quality services for fishing enthusiasts. In order to expand the e-commerce market, ausma headquarters has set up market operation center, customer service center, R & D procurement center and logistics distribution center. In 2014, in order to expand the e-commerce market, it has successfully built an e-commerce platform center with more than 30 IT technical engineers. Offline integration of outdoor and fishing tackle retail has created a precise marketing mode of outdoor + fishing tackle. Online integration of traditional retail stores with With the combination of oto intelligent retail terminals, it can occupy the fishing tackle market more quickly. In the next year, ausma will expand 200 franchised chains, 450 franchised stores, 8000 member stores and o2o stores in China and Hong Kong and Macao, and become a key brand in the fishing tackle industry.

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