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Founded in 1996 and headquartered in Shenzhen, Shenzhen ugly baby products Co., Ltd. (hereinafter referred to as "ugly baby") is a Sino foreign joint venture providing customized services for daily necessities and gifts for infants aged 0-6. Ugly is one of the brand enterprises in China's infant industry. The enterprise has formed an integrated operation and development system of independent research and development, joint production and authorized marketing. The core business of the enterprise is the research and development of goods and services, gift customization services and industrial investment. The product R & D and user experience services that try to meet the user's "heart" needs, and the cooperative operation concept that takes customer interests as the priority, drive the development of the enterprise's "gift Omni channel distribution", "Mom's workshop" new retail stores and other projects. We adhere to the core values of "caring for the new and caring for the angels", take the mission of "do a good job in every infant and child product with ingenuity and great love to serve the world's mother", and strive to realize the enterprise vision of "providing high-quality products and services for hundreds of millions of infants in China and even in the world". 23 years of enterprise development has accumulated energy for innovation and development. We will subdivide specific categories and products in the trillions of mother and child consumer market, use new retail business ideas, gather industry resources and use the wisdom of the team to create a new business model and realize the enterprise development vision.

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