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Star TV is a entertainment oriented TV variety channel set up by Star Media of News Corporation for mainland China at first. It was broadcast in Guangzhou on March 28, 2002 and in Mandarin 24 hours a day. Star TV is divided into Chinese version and overseas version. The Chinese version is only broadcasted in mainland China, while the overseas version is broadcasted in Hong Kong, Macao and Singapore. Star Group Limited, a wholly-owned subsidiary of US News Corporation, is a wholly-owned company of News Corporation and the leading multi platform media content and service provider in Asia. Star Media Group has successfully introduced satellite TV into Asia, and in the process, it has catalysed the explosive development of regional media industry. With the gradual opening of Asia's economy, hundreds of millions of people began to contact satellite TV, and thus gained audio-visual experience. Star Media adheres to the strategic principle of program content localization, while meeting the tastes of audiences in different regions, it also provides more and more people with rich options, and constantly improves the quality, types and production level of programs. Star Media started broadcasting on five TV channels in 1991. So far, Star Media has expanded to more than 50 channels, broadcasting sports, music, movies, news, entertainment programs and TV documentaries in seven languages. Star Media covers 53 countries in Asia, India and the Middle East, with a population of more than 300 million and a daily audience of about 100 million. With the approval of relevant departments, star satellite TV officially launched on March 28, 2002. Through the Guangdong Cable TV network, it met with the vast audience. As soon as it started broadcasting, it realized one million TV households in the Pearl River Delta.

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